Blog

17
Oct

10/17 Webinar Video: Agency Hacks for the In-House Link Builder

We held our first Webinar – “Agency Hacks for the In-House Link Building Team” on Friday, October 17. If you missed it, or would like to watch again, the video and Webinar notes are below. And if you’re not already signed up for the Citation Labs email Newsletter, you can sign up here for invites to […]

24
Sep

The Guide to Local Link Building Campaigns

Local link building stumped us when we first began. The “local web” presents a shallow microcosm of the broader web. Topically speaking it’s an inch deep and a mile wide. It lacks the prospects required for our standard approach: “topical authority content” in which we intersect a known vertical of linkability (kids health, pet health, […]

24
Sep

10/17 Webinar Topic Announced: Agency Hacks for the In-House Link Builder

    We announced our upcoming Webinar in our latest newsletter! If you missed it, click here to RSVP.  You’ve got a small SEO team. Your organization understands the value of building links, but you don’t have the organizational power of a full-on link building agency. From prospecting to content creation to outreach (and then […]

22
Aug

Big Prospecting with Authority Anchors: a Process Guide

Though our team has passed the 30 member mark I still hold tight to link and audience prospecting. This is in part because I love the hunt, but also because the relevance of our prospects to our promoted assets massively impacts conversion rate (being on a mission helps too…). That said, I have recently formulated […]

20
Aug

Mission-Based Marketing for Brand Visibility (oh yes, and those link things)

Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we’re “on a mission” with every new project. That’s because over the past four years we’ve learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we’ve done before.

13
Aug

LP Pro Tips: Discovering New Pages on Massive, Multi-Author Sites

Hi Folks this is Terry Van Horne of the SEOTrainingDojo and this article and video is the first in a series of tips for using Link Prospector to perform SEO and Webmaster tasks. Today I’m going to show how to use two tools to solve a common problem for anyone marketing a large website with […]

5
Aug

Six Questions with Buzzstream’s Stephanie Beadell on Developing Surveys for Outreach

Getting responses from email outreach can be difficult.  Incorporating research questions to identify meaningful content as well as tune in to new voices can entice people to reply with insight, ideas and new directions.  To achieve this, you must ask the right questions, but crafting the perfect survey can be difficult without adequate preparation. For […]

14
May

Link Prospector Now Provides Domain Authority on Demand

You want it? You got it! The Link Prospector now provides domain authority on demand for all of your qualification needs. Here’s how it works… 1) Run a crawl just as you normally do (or return to previous crawls…) 2) Go to your results page and click the (ADD SEOMOZ DATA) button.       […]

6
Feb

A Networking Recipe for the Micro Business using Link Prospector

(This is a guest post by Jesse Walker of Inbound Bistro.) If you run a small business, and I’m talking itsy-bitsy small, then you have all kinds of challenges marketing online that other businesses do not.  If your revenue is less than $100,000 USD per year then your marketing budget is probably less than $1000 […]

9
Jan

The Ultimate Guide to Phone-Based Outreach for Link Building

By: Stephanie St. Martin, Citation Labs Contributor Still doing mail merges to over a thousand contacts for links? Emailing webmasters with the blind hope that they’ll email you back? Think this is how you’ll build links in 2013? Think again. In a world where our inboxes fill up faster than a Justin Bieber concert (yea, […]