Blog

13
Apr

The Linkable Audience Guide: Find Them, Serve Them, Earn More Links

Want to see in-the-moment examples of linkable audience brainstorming and have the opportunity for a live consultation? RSVP for our Finding Your Linkable Audience Webinar on 4/23, and click here to submit your business for a live brainstorm. In our last post, we explained how to transform your SEO keywords into linkable topic subject areas. […]

8
Apr

VIDEO: Using the Link Prospector to find Media Opportunities

In this video, we’ll go through the process of finding three types of press opportunities with the Link Prospector: 1) Finding accessible reporters 2) Finding press resource linkers 3) Finding opportunities for audience input (transcript is below the video) You don’t need to spend a small fortune on media databases in order to find areporter’s […]

30
Mar

55 of the Best Link Building & SEO Posts of 2015 (So Far)

Pollen Spring is in the air, link builders, meaning we have another season’s worth of great SEO, link building and content marketing posts from some of our favorite influencers in the space. Think we missed a post? Send us an email! (We define “recent” as “since the last time we did a link building post roundup, […]

9
Mar

Linkable Content Brainstorming: From SEO Keywords to Proven Content Topics

In our March 17th webinar, we showed live examples of the process outlined in this how-to.  Watch below: Remember, linkers (the classic resource page linkers) go for evergreen, informative, educational content. The process outlined in this post is part of our content generation routine here at Citation Labs. It helps us determine topic areas for that content from […]

27
Feb

Video: How To Approach Broken Link Building in 2015

Broken Link Building: It’s not like the department store; it’s like the flea market. If you go with a list in hand, instead of an open mind, you’re going to miss out on big opportunities, and you may not find what you were looking for. In our February 2015 webinar, Garrett French discusses exactly that: […]

25
Feb

The 1 Question To Ask Before Determining Content Strategy

Who in the heck is going to read this thing, and why do they need it? Until we answer this question, we don’t start writing. Know Whom You’re Writing For And What They WANT Whether we’re prospecting for links pages, bloggers or even broken links to rebuild, it’s important to keep the needs of our […]

19
Feb

6 More Archetypal Stories You Can Use Right Now in Your Online PR

This is a post from our Director of PR Services, Ken McGaffin. You can follow him on Twitter here, and (virtually) meet him in our Webinar on PR Editorial Links. —- Media stories have recognizable patterns that appear time and again in all sorts of outlets. Learn what they are, use them to tell your […]

11
Feb

The Free Co-Citation Analysis Tool: Prioritize Your Outreach Efforts

Download the tool here. (it’s an .exe file, so unfortunately for PC users only at this time) What Our Co-Citation Tool Is: Co-citation: When a single web page links to two or more related domains. The co-citation tool organizes domains or URLs by the number of outbound links to sites relating to your content or website. The […]

4
Feb

Link Prospector – New Language Prospecting Options

Great news, Prospectors! We’re releasing new language prospecting options in the Link Prospector Tool, meaning our customers will soon be able to search for blog partnership opportunities among native speakers of many more European languages. We’re partnering with UK-based communications agency, ICS-digital, to create and implement these new international language report types. Our first release is “Blogs” […]

21
Jan

1/21 Webinar VIDEO: PR Editorial Links & How You Get Them

Watch the webinar here, and notes (including footprints for survey-based link prospecting!) are below: Today Ken McGaffin & Garrett French spoke with James Clark of Adaptainer, a successful shipping container company that hasn’t quite reached its PR potential. Looking at the news coverage Adaptainer has received, we mapped out a PR plan for building highly influential online […]