Blog

20
Nov

VIDEO: PR & Link Building Webinar from 11/20

What does a story on marital intimacy have to do with a travel website? How can an interior designer get publicity through helping the homeless? Ken McGaffin and Garrett French take on PR for Link Builders, discussing the types of stories that capture journalists’ and readers’ attention. Ken lists ways that any company, even a […]

6
Nov

How Online PR is a Powerful Link Building Tool

This is a post from our new Director of PR Services, Ken McGaffin. You can follow him on Twitter here, and (virtually) meet him in our 11/20 PR Brainstorm Webinar.  Every day businesses of every size get media coverage and valuable editorial links – but many SEOs and link builders don’t quite know how to approach […]

6
Nov

53 Link Building & SEO Posts from Fall 2014

I. What a fall we’re having at Citation Labs… We announced the addition of our new Director of PR Services, Ken McGaffin, making our link building agency service offerings stronger than ever. We held our first Webinar: “Agency Hacks for the In-House SEO Team.“ And we’re currently planning our 2nd Webinar: “The Great PR Brainstorm” […]

3
Nov

11/20 Webinar with Ken McGaffin & Garrett French: Live PR Brainstorm Workshop

THURSDAY, NOVEMBER 20th – 12pm EST Click here to tell us about your business! – We may feature it in the brainstorming session. Ken McGaffin and Garrett French will use your business PR concerns to fuel the discussion on PR Strategy from a link-builder’s perspective. If we learned one thing from our first Webinar: Link Building […]

17
Oct

10/17 Webinar Video: Agency Hacks for the In-House Link Builder

We held our first Webinar – “Agency Hacks for the In-House Link Building Team” on Friday, October 17. If you missed it, or would like to watch again, the video and Webinar notes are below. And if you’re not already signed up for the Citation Labs email Newsletter, you can sign up here for invites to […]

24
Sep

The Guide to Local Link Building Campaigns

Local link building stumped us when we first began. The “local web” presents a shallow microcosm of the broader web. Topically speaking it’s an inch deep and a mile wide. It lacks the prospects required for our standard approach: “topical authority content” in which we intersect a known vertical of linkability (kids health, pet health, […]

24
Sep

10/17 Webinar Topic Announced: Agency Hacks for the In-House Link Builder

    We announced our upcoming Webinar in our latest newsletter! If you missed it, click here to RSVP.  You’ve got a small SEO team. Your organization understands the value of building links, but you don’t have the organizational power of a full-on link building agency. From prospecting to content creation to outreach (and then […]

22
Aug

Big Prospecting with Authority Anchors: a Process Guide

Though our team has passed the 30 member mark I still hold tight to link and audience prospecting. This is in part because I love the hunt, but also because the relevance of our prospects to our promoted assets massively impacts conversion rate (being on a mission helps too…). That said, I have recently formulated […]

20
Aug

Mission-Based Marketing for Brand Visibility (oh yes, and those link things)

Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we’re “on a mission” with every new project. That’s because over the past four years we’ve learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we’ve done before.

13
Aug

LP Pro Tips: Discovering New Pages on Massive, Multi-Author Sites

Hi Folks this is Terry Van Horne of the SEOTrainingDojo and this article and video is the first in a series of tips for using Link Prospector to perform SEO and Webmaster tasks. Today I’m going to show how to use two tools to solve a common problem for anyone marketing a large website with […]