Blog

27
Feb

Video: How To Approach Broken Link Building in 2015

Broken Link Building: It’s not like the department store; it’s like the flea market. If you go with a list in hand, instead of an open mind, you’re going to miss out on big opportunities, and you may not find what you were looking for. In our February 2015 webinar, Garrett French discusses exactly that: […]

25
Feb

The 1 Question To Ask Before Determining Content Strategy

Who in the heck is going to read this thing, and why do they need it? Until we answer this question, we don’t start writing. Know Whom You’re Writing For And What They WANT Whether we’re prospecting for links pages, bloggers or even broken links to rebuild, it’s important to keep the needs of our […]

19
Feb

6 More Archetypal Stories You Can Use Right Now in Your Online PR

This is a post from our Director of PR Services, Ken McGaffin. You can follow him on Twitter here, and (virtually) meet him in our Webinar on PR Editorial Links. —- Media stories have recognizable patterns that appear time and again in all sorts of outlets. Learn what they are, use them to tell your […]

11
Feb

The Free Co-Citation Analysis Tool: Prioritize Your Outreach Efforts

Download the tool here. (it’s an .exe file, so unfortunately for PC users only at this time) What Our Co-Citation Tool Is: Co-citation: When a single web page links to two or more related domains. The co-citation tool organizes domains or URLs by the number of outbound links to sites relating to your content or website. The […]

4
Feb

Link Prospector – New Language Prospecting Options

Great news, Prospectors! We’re releasing new language prospecting options in the Link Prospector Tool, meaning our customers will soon be able to search for blog partnership opportunities among native speakers of many more European languages. We’re partnering with UK-based communications agency, ICS-digital, to create and implement these new international language report types. Our first release is “Blogs” […]

21
Jan

1/21 Webinar VIDEO: PR Editorial Links & How You Get Them

Watch the webinar here, and notes (including footprints for survey-based link prospecting!) are below: Today Ken McGaffin & Garrett French spoke with James Clark of Adaptainer, a successful shipping container company that hasn’t quite reached its PR potential. Looking at the news coverage Adaptainer has received, we mapped out a PR plan for building highly influential online […]

18
Dec

VIDEO: Live Link Building Speed Consultations with Eric Ward & Garrett French

Think your business is too boring for link building? Think your link building opportunities are maxed out? Think you’ve squeezed every ounce of content out of your writers? Think again after you watch this webinar. In just over an hour (ish) Eric Ward & Garrett French brainstormed link-building, content creation, PR opportunities and business growth ideas […]

12
Dec

NEW FEATURE: Press List Prospector – Video Tutorial

We’ve been beta testing it for a couple of weeks, and we’re finally ready to announce the arrival of a new feature in our Link Prospector tool. Our three new report types all search through Google News to help prospectors and PR teams build thorough press lists for any topic area. Just as with other Link […]

2
Dec

12/18 Webinar – Link Building Brainstorm with Eric Ward & Garrett French

On Thursday, December 18th (at 12pm ET), Natural Link Building Expert, Eric Ward, and Citation Labs Founder, Garrett French, will speed brainstorm link building ideas for ten websites. RSVP here to join in.  Working with entries from our fans and followers, Eric and Garrett will develop content and outreach ideas for each business as if working for a new client. […]

20
Nov

VIDEO: PR & Link Building Webinar from 11/20

What does a story on marital intimacy have to do with a travel website? How can an interior designer get publicity through helping the homeless? Ken McGaffin and Garrett French take on PR for Link Builders, discussing the types of stories that capture journalists’ and readers’ attention. Ken lists ways that any company, even a […]