Citation Labs: Enterprise Link Building Agency, Tools & Campaign Incubator
Here’s where we share Citation Labs secrets, one prospecting query at a time.
Check back here often for creative, innovative strategies you can use to hack your outreach.
When we prospect for links and resource pages – the classic target for the white-hat style link begging tactic – we often wondered which advanced queries are most-likely to return to us the pages we’re after. Here are the 10 most-productive queries in case you have links-page prospecting to go and do right now. Read ... Read more
It’s time for that mid-February Hallmark Holiday – a holiday when we celebrate, or re-consider, romantic relationships. But how many of us take the time and care to assess potential client-based relationships? We’ve all been there: you get an interesting inquiry, you schedule the first meeting, you quietly anticipate your future together, and, at long last, ... Read more
February 9, 2016
Topics: Agency Hacks, CL Tools: ZipSprout, Local Link Building, Mission-Based Link Building, Outreach Tips, Webinar
Local engagement is a different take on “B2C” – connecting a brand with community. It’s so much more than PPC or radio ads. Local engagement means branding floats during the Independence Day parade. It means sponsoring an after school program or underwriting a museum exhibit, finding area customer stories for a newspaper journalist or engaging ... Read more
February 8, 2016
Topics: Agency Hacks, CL Tools: ZipSprout, Local Link Building, Mission-Based Link Building, Understanding & Serving Audiences
[Psst! Want more? Watch our webinar on local engagement.] Billboards, radio, television and print publication ads are an essential but ultimately limited method for reaching your local customers. At Citation Labs, we help nation-wide clients establish or expand their presence at the local level – online and off, and we’ve noticed that there are a multitude of ... Read more
In our 2nd video in the Link Prospector series, Megan Hannay and Ken McGaffin explain the best strategies for links and resource pages finding with the Link Prospector. Check it out, or if you’re more of a reader, we’ve got a transcript below. Megan: I’m Megan Hannay, and we’re today going to be talking about ... Read more
December 31, 2015
Topics: Agency Hacks, Link Building Industry Insights, Understanding & Serving Audiences, Webinar
For our final webinar of 2015, we rounded up Shari Thurow and Eric Ward to discuss an often neglected topic among link-builders – where in the heck do you put link-worthy assets? A gap exists between the asset and site usability. Watch the entire webinar, or click on the links in the summary below to hear your ... Read more
November 10, 2015
Topics: Agency Hacks, Content Planning, Enterprise Link Building Tips, Mission-Based Link Building
This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more
How we secured our agency’s 1st PR client a national magazine cover story within 2 months.
Our "Agency Hacks 2" webinar is coming Thursday, July 23. Learn how to put some of the tips from this article into practice, and add on to your link builder tool belt with more organization and enterprise-level execution tips.
In our last post, we explained how to transform your SEO keywords into linkable topic subject areas. Now that you can turn SEO Keywords into linkable topics, we’re concentrating on discovering and defining the linkable audiences who generate links.
With a linkable topic and audience, you’ll be fully equipped to spec and create your own linkable content pieces for outreach!
Today Ken McGaffin & Garrett French spoke with James Clark of Adaptainer, a successful shipping container company that hasn't quite reached its PR potential. Looking at the news coverage Adaptainer has received, we mapped out a PR plan for building highly influential online media links, using The Golden Rules of Link Building.
October 17, 2014
Topics: Agency Hacks, Citation Labs News, Content Planning, Content Strategy, Webinar
We held our first Webinar - "Agency Hacks for the In-House Link Building Team" on Friday, October 17. If you missed it, or would like to watch again, the video and Webinar notes are below. Or, to skip to a hack or audience question of the video, check out the minute-by-minute here.
In a world where our inboxes fill up faster than a Justin Bieber concert, email has become a less effective form of communication. We get backed up, our inbox becomes clogged and things get lost.
That’s why I’m proposing a radical way of link building: Pick up the phone.
May 12, 2012
Topics: Agency Hacks, CL Tools: Link Prospector, Content Planning, Enterprise Link Building Tips
The Link Prospector takes your research phrases and combines them with tactic-specific footprints. This is what we use to find prospects for you. Your research phrases determine how useful and relevant your prospects will be. Learn our three rules for selecting successful research phrases.
