LINK BUILDING WITH ENTERPRISE CHOPS
We get 100s of relevant, high-quality links every month to sales pages—with clear reporting your CMO will love.
Our Services
We’re the executing arm for internal SEO leaders, improving visibility on key services and products.
Link
Building
Get 100s of relevant links to “money pages” and clear reporting from a programmatic lens that shows revenue impact.
LLM
Citations
Appear in LLM citations and AI overviews, capitalizing on zero-click search and generative AI trends.
Citable
Content
Make your vital business pages more citable to publishers, increasing outreach success rates by 2 – 5 times.
CHANGE LEADERS IN ORGANIC SEARCH
JOIN THE LABS
Search changes daily. We lead think-tank sessions, run structured scientific experiments, and share results that help you lead your business in search (while keeping you sane).
WE (CO-WROTE) THE BOOK ON LINK BUILDING
Pulled from Citation Lab’s link-building methodology, our book shares advanced tips, techniques, and processes for effective link-building at scale.
SEO TOOLS FOR ENTERPRISE
Most SEO tools are “okay”. That doesn’t cut it when the stakes are high. We create tools that show you how to move the needle in hyper-competitive, ever-changing (often frustrating) search environments.
DRIVING COMMUNITY GROWTH
Organic search can inspire and positively impact communities. We champion change through Zip Sprout, Women in Tech SEO, Interviews for Good, and more—meeting a lot of cool peeps in the process.
WE’VE BEEN FEATURED IN:
ONE OR TWO LINKS? PASS. TRY HUNDREDS OF AWESOME LINKS. EVERY MONTH.
University Increases Backlink Budget 5x After Clear ROI
Content from First-Party Data Fuels Wave of Conversions
Unicorn Startup Earns 587 Backlinks in Two Weeks
BUILDING TRUST AND CAREER STABILITY WITH LINKS
Getting links is only part of your struggle.
You have a magnifying glass on your SEO activities and budget.They’re looking to see your efforts move the needle—this year.
That’s hard when they expect the simplicity of PPC reporting…
We get it. That’s why we start by understanding your business, goals, and competitive landscape to determine which pages have thebest opportunity for growth.
Our campaigns lead to loads of hyper-relevant links that stick. And we give you clear reporting that excites your leadership team. Like. A lot.
PEOPLE THINK WE’RE AWESOME!
“Most link builders give you a list of sites and their authority. Best case, you get a monthly report with a list of all the links. Citation Labs goes…beyond the extra mile…they go an extra hundred miles. They partner with you to understand your business, goals, and competitive landscape. Then, get you links that get results.
James provides a 20-page report showing the impact link building has on our traffic: improved rankings, authority, and conversions. While there’s an element of correlation, we can connect the data points to prove the ROI of our campaigns.”
“Trying to find 500 links to a page is difficult. For the scale we had, Citation Labs provided significant links. And it felt like they did their due diligence to find higher quality links than other agencies. We set up guardrails for the links we wanted (and trusted). They delivered.”
“After working with several link building agencies over six months and carefully tracking output & performance, Citation Labs was the only agency that demonstrated direct, positive impact on our priority landing pages. So I asked for a job.”
“Garrett French is one of the smartest people I know. An absolute A-List thought leader. If you’re not using any of Citation Labs tools, I suggest you start immediately, before your competition does.”
“I brought on Citation Labs after seeing their results at a former company. We got a huge win in an emerging vertical within a few months of working with them. I got a company-wide shout-out. After that, the CEO knew my name. It helped build buy-in to our SEO program and expand our budget down the line.”
“Working with Citation Labs has been an absolute pleasure. Their strategic advice has been invaluable, offering insights that have truly elevated our outreach approach. What stands out even more is their unwavering reliability and punctual delivery.”
“I started working with Citation Labs in 2019. I had heard great things about Garrett and his team and was pleased to learn the reputation was well earned – these folks ‘walk the walk’. They helped us design several projects over the years and were always eager to review effectiveness and adjust if needed. I’ve always found Citation Labs to not only be both professional and effective; but a pleasure to work with as well.”
“Garrett French has solidified his reputation as one of the few true, authoritative, innovative link builders in our industry. There are only a handful of marketers who have mastered and cultivated the craft of link building. Garrett is certainly one of them.”
ARE WE THE PERFECT FIT FOR YOU?
LINKS AT SCALE
You need 100s of links to key service and product pages every month to outperform competitors.
BUSINESS IMPACT
You care more about increasing revenue than the DR/DA ranking and traffic of the linking page.
SEO DEPARTMENT
You run SEO, Outreach, or Performance marketing and report impact from organic results to leadership.
LET’S TAKE LINK BUILDING OFF YOUR PLATE
Frequently Unasked Questions (FUQs)
How will your link-building efforts align with our business goals?
Link building must support revenue-driving pages, sales initiatives, and brand credibility to justify your role as an SEO and investment by your team.
This is why we spend the first meetings exploring your business goals to build out a strategy that focuses on increasing the visibility of your core sales pages.
Once we start building links, we connect our efforts to ROI using established sales metrics from your organization.
How do we track and measure the impact of link-building?
There are two buckets for measuring the impact of link building:
- The metrics that align with SEOs: keyword rankings, traffic, share of voice, and number of links.
- The metrics that align with leadership teams: revenue, conversion rates, and AOV.
Using our impact reporting, we provide a very detailed analysis on how the links we get to your key sales pages impact both.
This makes it easy for you to see the impact directly and share with your SEO. It also makes it easy for you to share the most relevant data with your leadership team.
The clarity of our reporting is why our enterprise clients expand budgets, test new approaches, and work with us for the long-term.
What happens if leadership doesn’t believe in link-building?
Some executives may not see link-building as a priority or may have had poor experiences in the past. After nearly 20 years in the space, we get it. SEO can feel like a black box and backlinking even more so.
This is why we have built custom tools and reports to connect our efforts to key sales metrics, using controls in our reporting to provide additional clarity.
We also work very closely with our internal champions, providing them with the data, case studies, and arguments needed to justify backlink campaigns to key decision makers.
How do we balance link-building with other SEO priorities?
While our priority is to build effective link building campaigns for your business, we’re no stranger to SEO and the complexities enterprise teams face trying to implement on-page changes.
The approval process can be long and challenging, requiring several meetings and rounds of revisions to get critical changes live on the site.
Our strategies fit the complexities of these firms. Specifically, we can use unbranded link building campaigns to side-step legal and compliance approval processes. This allows us to get critical links to key sales pages while you work to green light other SEO changes.
Additionally, our clients lean on us for SEO advice as we’re often at the forefront of the industry—presenting our insights on stage at numerous SEO conferences every year.
What does success look like beyond rankings and traffic?
We know what’s at stake for our champions.
They need to justify their role in the organization by showing their work impacted the bottomline. This is difficult when there are so many obstacles SEOs have to navigate internally to do their jobs—from weak buy-in to approval processes to explaining the complexities of SEO over and over again.
Over the years, we’ve managed to help our champions succeed and grow in their roles while facing often unpredictable search performance. They’ve over-delivered on KPIs, earned praise from their CEOs, been promoted, and even landed new roles.
Links that impact business metrics are great. But becoming an invaluable resource to our stakeholders is our real goal.