LINK BUILDING WITH ENTERPRISE CHOPS

Link building must support revenue-driving pages, sales initiatives, and brand credibility to justify your role as an SEO and investment by your team. This is why we spend the first meetings exploring your business goals to build out a strategy that focuses on increasing the visibility of your core sales pages. Once we start building links, we connect our efforts to ROI using established sales metrics from your organization.

There are two buckets for measuring the impact of link building:

• The metrics that align with SEOs: keyword rankings, traffic, share of voice, and number of links.
• The metrics that align with leadership teams: revenue, conversion rates, and AOV.

Using our impact reporting, we provide a very detailed analysis on how the links we get to your key sales pages impact both. This makes it easy for you to see the impact directly and share with your SEO. It also makes it easy for you to share the most relevant data with your leadership team. The clarity of our reporting is why our enterprise clients expand budgets, test new approaches, and work with us for the long-term.

Some executives may not see link-building as a priority or may have had poor experiences in the past. After nearly 20 years in the space, we get it. SEO can feel like a black box and backlinking even more so. This is why we have built custom tools and reports to connect our efforts to key sales metrics, using controls in our reporting to provide additional clarity. We also work very closely with our internal champions, providing them with the data, case studies, and arguments needed to justify backlink campaigns to key decision makers.

While our priority is to build effective link building campaigns for your business, we’re no stranger to SEO and the complexities enterprise teams face trying to implement on-page changes. The approval process can be long and challenging, requiring several meetings and rounds of revisions to get critical changes live on the site. Our strategies fit the complexities of these firms. Specifically, we can use unbranded link building campaigns to side-step legal and compliance approval processes. This allows us to get critical links to key sales pages while you work to green light other SEO changes. Additionally, our clients lean on us for SEO advice as we’re often at the forefront of the industry—presenting our insights on stage at numerous SEO conferences every year.

We know what’s at stake for our champions. They need to justify their role in the organization by showing their work impacted the bottomline. This is difficult when there are so many obstacles SEOs have to navigate internally to do their jobs—from weak buy-in to approval processes to explaining the complexities of SEO over and over again. Over the years, we’ve managed to help our champions succeed and grow in their roles while facing often unpredictable search performance. They’ve over-delivered on KPIs, earned praise from their CEOs, been promoted, and even landed new roles. Links that impact business metrics are great. But becoming an invaluable resource to our stakeholders is our real goal.