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Get the latest insights on LLM and search visibility to help your business get cited.
SHAPE HOW YOUR BRAND APPEARS IN THE AI ANSWER SPACE
We help enterprise SEO and growth teams increase brand recommendations when buyers compare options across search and AI.
With custom visibility reporting that shows how much ass you’re kicking in the AI era.
+20years link-building + SEO experience
195,468links built
35%average revenue increase
Our Services
We’re the executing arm for internal SEO leaders, improving visibility on key services and products.
Link
Building
Get 100s of relevant links to “money pages” and clear reporting from a programmatic lens that shows revenue impact.
AI
Advisory
Identify your AI visibility gaps, prioritize opportunities, and track the business impact of campaigns.
Citation-Worthy
Content
Make your vital business pages more citable to publishers, increasing outreach success rates by 2 – 5 times.
EXPERTISE BUILT FOR THE NEW ERA OF SEARCH
OUR SUCCESS STORIES
See how we’ve helped enterprise teams solve difficult visibility problems, from large-scale off-site campaigns and original research to improving how brands appear in AI answers.
JOIN THE LAB
We’re at an epoch-defining time for search. LLMs have changed how buyers educate and brands stay visible.
See our think-tank sessions, structured scientific experiments, and results to guide your content, SEO, and AI strategies (while keeping you sane).
WE (CO-WROTE) THE BOOK ON LINK BUILDING
Pulled from Citation Lab’s link-building methodology, our book shares advanced tips, techniques, and processes for effective link-building at scale.
WE BUILD THE TOOLS OUR WORK REQUIRES
Citation Labs combines agency expertise with proprietary software built to track visibility across search and AI, uncover gaps and opportunities, and support outreach at enterprise scale.
DRIVING COMMUNITY GROWTH
Organic search can inspire and positively impact communities. We champion change through Zip Sprout, Women in Tech SEO, Interviews for Good, and more—meeting a lot of cool peeps in the process.
WE’VE BEEN FEATURED IN:
AI results your CFO funds
(and your CMO trusts)
Moving a Key Enterprise Product Page Into AI Answers in 3 Weeks
University Increases Backlink Budget 5x After Clear ROI
Content from First-Party Data Fuels Wave of Conversions
Unicorn Startup Earns 587 Backlinks in Two Weeks
MAKE AI VISIBILITY LEGIBLE TO LEADERSHIP
Search performance is harder to explain.
Rankings, traffic, links, mentions, and citations each tell part of the story. Meanwhile, leadership still wants to know whether the work (the budget) impacted the business.
We build campaigns around your business outcomes, measure where visibility changes, and give your team a clear narrative for what worked and where to invest next.
So when someone asks what the budget accomplished, you have an answer.
PEOPLE THINK WE’RE AWESOME!
“The team deployed optimized content that surfaced a key feature of our service offering on sites Google & LLMs trusted less than a week after identifying the citation gap. Nine days later, I was able to show our CEO that we are now consistently recommended in all LLMs when users request a product with this key feature. That kind of turnaround time to results is unheard of in organic growth channels.”
“Trying to find 500 links to a page is difficult. For the scale we had, Citation Labs provided significant links. And it felt like they did their due diligence to find higher quality links than other agencies. We set up guardrails for the links we wanted (and trusted). They delivered.”
“Working with Citation Labs has been an absolute pleasure. Their strategic advice has been invaluable, offering insights that have truly elevated our outreach approach. What stands out even more is their unwavering reliability and punctual delivery.”
“I brought on Citation Labs after seeing their results at a former company. We got a huge win in an emerging vertical within a few months of working with them. I got a company-wide shout-out. After that, the CEO knew my name. It helped build buy-in to our SEO program and expand our budget down the line.”
“I knew they could deliver relevant links at scale for our organization. Even better, they could deliver reporting on the results that met the needs of an enterprise company like ours.”
“Choosing the right agency is a people thing. Citation Labs has a lot of great energy. You feel like you’re part of the group. They’d check in on a personal level, always looking for ways to offer support and strategy. They’re my agency besties.”
ARE WE THE PERFECT FIT FOR YOU?
COMPLEX VISIBILITY PROBLEMS
You’re competing across search and AI, with multiple products, services, markets, or buyer journeys to influence.
Business (Revenue) Impact
You care less about isolated SEO metrics or vanity metrics and more about whether the work impacts business outcomes.
INTERNAL SEO OR GROWTH TEAM
You have an experienced team that needs additional strategy, execution, or measurement capacity without handing over the entire function.
Book an AI Strategy Call With Our Senior Team
See where your brand shows up, where it disappears, and what to fix first.
Frequently Unasked Questions (FUQs)
How is Citation Labs different from a traditional SEO or link-building agency?
We don’t start with a predetermined tactic.
We identify where visibility breaks across search and AI, choose the intervention that fits the problem, and measure whether it changed the outcome.
How do you decide where to focus?
Your business priorities set the direction. We identify where visibility breaks and focus investment where improvement matters most - to you and to your stakeholders.
How do you prove the work made an impact?
Every campaign starts with a baseline.
We track the same signals throughout the campaign so your team can see what changed, when it changed, and whether the work is moving the outcomes that matter.
How do you know which AI prompts matter?
We build the measurement set around the questions buyers ask while researching and comparing options related to your products and services. Then, we align that data with your priorities before the campaign starts.
Will you work with our existing SEO or growth team?
Both. Citation Labs adds strategy, execution, and measurement capacity while your team retains control of priorities and approvals.