Citation Labs News

Link building campaigns, especially those created for sales page links, require a special focus on audience and context. This differs significantly from digital PR or content promotion campaigns in that the context MUST include the sales offering itself.  To effectively close link gaps of your sales pages and drive your rankings we propose that link ... Read more

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Citable elements enable ANY page on your website to function effectively as a target page in a link building campaign. Citable elements enable you to focus link building resources on pages that will more quickly provide ROI – your sales pages. And even if you’re unable to actually add citable elements to a page, the ... Read more

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The pressures of ChatGPT have Google scrambling for a SERPs reboot. That is, a fundamental revisioning of how to answer their billions upon billions of daily queries. Part of Google’s response comes in the form of what they’re calling “unique expertise,” which they’ll be increasingly intent upon floating up in the SERPs. These are bits ... Read more

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Wherein we deep-dive into exploring initial components of a link-building campaign: how we evaluate page content for link-building purposes, demonstrate evaluating the competition, topic ideation, and exploring potential publishers. James and Garrett sat down to have a discussion to help illustrate some of the initial considerations that go into launching a campaign, focusing on evaluating ... Read more

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I’m back with a doozy of a critique of another claim that a small number of ‘high-authority’ links moves mountains. We see so MANY posts about ‘high authority’ link-building having an out-sized impact, with outlandish claims and no data to back them up, so we’ve decided to call ’em when we see ’em. PLEASE NOTE: ... Read more

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Recently a LinkedIn post showed up in my feed. Posted by a popular contributor to SEO-related topics, it’s presented as a case study highlighting a “successful” link-building campaign that was run for one of the author’s clients. The post shows the steps taken to produce the content, which seems to be a solid approach to ... Read more

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A GUIDE TO HELP YOU Measure and present link building Results TO INTERNAL STAKEHOLDERS My first exposure to SEO was, I believe, in 1997 – although I didn’t become familiar with the term until some time later.  And wow has it been a journey – this is an amalgamation of hard-won learnings over my professional ... Read more

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Let’s say it’s your job to improve the rankings of the sofa category page on your employer’s ecommerce website. Skip glib, superfluous intro >> Your technical, onpage optimizations and DA are – miraculously – at parity with the top 10 competitors for “buy a sofa” and yet your page languishes deep on page 2.  You ... Read more

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H/T to @joehall, who recently called out the SEO Industry’s collective over-focus on the “quality” of a backlink.  As Joe puts it in his article: “The SEO community has this almost unhealthy obsession with high-quality backlinks. So much so that many ignore the fundamental basics of content promotion and marketing in an effort to acquire ... Read more

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Public relations efforts tend to focus on the top tier media that everyone knows. But there are thousands of smaller publishers who can be just as valuable.

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At Citation Labs, we believe in the link-building power of newsletters, and we also believe in holiday-focused outreach. Never did we think these two beliefs could converge in such a powerful way, but they did and the results led to a bit of a fairy-tale ending…for us anyway.

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Your team can create terrific, newsworthy content if you allow them to use your products as your customers would. For example, Shopify’s have a full-time resident entrepreneur, Jane Lee as part of the staff team. And she has set up a Shopify store, using Shopify software to sell Shopify products – and it has proved to be ... Read more

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First, a congratulations is in order. You made the choice to commit, to hold hands in the hallway, to check YES. I must say – you two make a super cute couple. You’re not necessarily out of the woods yet, but since this client made it through the initial checklist, the good news is that ... Read more

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It’s not a secret that we’ve been focused on local engagement for the past few months. But to make it official, here’s the news: Citation Labs now has a sister agency – ZipSprout – focused on finding local engagement opportunities for national brands. ZipSprout finds opportunities with local nonprofits, events and associations, not with national billboard or television brands ... Read more

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The Citation Labs + Whitespark Link Prospector has developed with the times, from a link building research tool to an engine that includes a journalist and blogger database. And bigger things are coming. Get grandfathered into Link Prospector pricing by July 31.

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Great news, Prospectors! We're releasing new language prospecting options in the Link Prospector Tool, meaning our customers will soon be able to search for blog partnership opportunities among native speakers of many more European languages. We're partnering with UK-based communications agency, ICS-digital, to create and implement these new international language report types.

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You’ve got a small SEO team. Your organization understands the value of building links, but you don’t have the organizational power of a full-on link building agency. From prospecting to content creation to outreach (and then reporting!), it can feel like you need an office full of you-clones. How do you pull off a thorough link-building campaign with an in-house sized team?

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I have a confession. It’s more than a little embarrassing… Off and on for the last several years I’ve gathered contact info by hand. Yup that’s right, I’d spend hours going site by site to copy/paste contact us form pages and email addresses into a spreadsheet. Usually for batches of 100 or fewer sites. Sometimes ... Read more

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Once you've selected your report type and found some productive research phrases, it's time to "dial in" your prospects with the Link Prospector's Advanced Targeting Parameters. Setting the parameters can help reduce your time spent qualifying your results by "weeding out" or narrowing the non-prospects before you even download your results.

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