Enterprise Link Building Tips

We excel at scaling for enterprise outreach. Get the latest advice from Citation Labs here.

Looking to expand into new, creative outreach strategies? We have the capacity to shine at the enterprise level. Schedule a brainstorming session with Garrett French here:

AI-Assisted Link Campaign Design for Inventory Management Software

By Garrett French

August 29, 2023

Topics: AI in Link Building, Citation Labs News, Content Strategy, Enterprise Link Building Tips

Here’s a guide to applying ChatGPT in the development of a link campaign for this inventory management software page from Xero. In this guide we’ll use ChatGPT to brainstorm: We then use the ChatGPT outputs to determine: We use these roles, key concerns and our reachability metrics to guide our creation of Citable Elements – ... Read more

Scalable Link Building Ideas for Location Service Pages

By Garrett French

July 6, 2023

Topics: Citation Labs News, Content Planning, Content Strategy, Enterprise Link Building Tips, Local Link Building

Scalable Link Building Ideas for Location Service Pages: Cleaning Services Edition Local sales pages present one of link building’s greatest challenges. Here’s our approach – as always we begin with a deep dive on a URL to understand the target customer, as well as the “decision space” within which purchases occur. Always Start With The ... Read more

Link Building Brainstorm: Panelboards, Switchboards and Switchgear

By Garrett French

June 6, 2023

Topics: Content Planning, Content Strategy, Enterprise Link Building Tips

Building links to a category page about… Panelboards? Switchboards? Switchgear? Where do you even start with a page like this on se.com? Here’s the above the scroll view on desktop (doubtful there’s much mobile traffic): OOF. Visit the page then come back as we unpack our approach to building links into seemingly inscrutable, obscure or ... Read more

Links to Sales Pages: Total Overhaul for 2021-2022

By James Wirth

June 11, 2021

Topics: Campaign Creation, Citation Labs News, Content Planning, Content Strategy, Enterprise Link Building Tips, Intro to Link Building, Outreach Tips, Prospecting, Technical Link Building Tips, The Story Approach, Understanding & Serving Audiences, Webinar

Earlier this week, Garrett and I presented a 90-minute webinar that showcased a start-to-finish approach to building links to sales pages. Hosted by SEMrush, about 500 people registered and nearly 400 watched the broadcast live on YouTube and Periscope. Thank you to all who took time out of your day to join us, and a ... Read more

Towards Market Mutualism

Building Links to Your Current and Future Allies

By Garrett French

August 2, 2018

Topics: Enterprise Link Building Tips

In 2010 I wrote on the concept of “preciprocation,” which I lifted straight from non-profit efforts I observed at or around that time. TLDR: Do superficial favors in hopes of generating a reciprocal gesture (a link) from a publisher. Nothing wrong with link building gimmicks in my book, but I’d like us to consider thinking ... Read more

Building Links to Sales Pages

a Guide to Citation-Worthy Sales Funnel Elements

By Garrett French

July 6, 2018

Topics: Campaign Creation, Enterprise Link Building Tips

As we’ve grown in capacity (currently at 135 FT employees) and pitched Earned Placement services (often called guest posts) for a little over two years we’ve come to recognize a massive knowledge gap at most companies, from small to large. Their sales pages, whether they’re selling products or services, lack citability. In other words there’s ... Read more

Link Building with Stories – Webinar Recording

Introduction to our new online video course, The Story Approach

By Ken McGaffin

September 11, 2017

Topics: Enterprise Link Building Tips, Link Building Industry Insights, The Story Approach

Great stories engage your audience, attract links from authority sites and make your pitches for guest post placements or PR coverage so much more compelling. In this free webinar, Garrett French, Kristina Welch and Ken McGaffin will show you how anyone can find great stories and turn them into terrific content. Here’s the full recording of ... Read more

New ideas for link building [Podcast]

Garrett shares his toughts on what's working at the moment, where he's looking for creative ideas and how enterprise link building is so different from small business strategies and tactics.

By Ken McGaffin

April 21, 2017

Topics: Campaign Creation, Enterprise Link Building Tips, Link Building Industry Insights, The Link Builder's Podcast

So where can you get new ideas to drive your link building campaigns? In this episode, Garrett tells us what is working for him at the moment, what he’s experimenting with and why there is still great value in tactics that have gone out of fashion.

‘Hey Saturday’ Online Dating Photographer on BBC [Video]

When Saskia Nelson set up her business she decided that she didn't want to be just another wedding photographer. Instead, she decided to specialize in photographing people for their online dating profiles.

By Ken McGaffin

Topics: Content Planning, Enterprise Link Building Tips, The Story Approach

When Saskia Nelson set up her business she decided that she didn’t want to be just another wedding photographer. Instead, she decided to specialize in photographing people for their online dating profiles. Her niche business, ‘Hey Saturday’ has thrived and grabbed a lot of media attention, including a wonderful piece on the BBC, The woman on ... Read more

11 Email Experiments + The Citation Labs Outreach Best Practices Record

Content Outreach Tactics for Non-Telepaths

By Megan Hannay

November 10, 2015

Topics: Agency Hacks, Content Planning, Enterprise Link Building Tips, Mission-Based Link Building

This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more

Webinar: Agency Hacks 2

Plan to Kick @$$ With Content Calendars

By Megan Hannay

July 24, 2015

Topics: Campaign Creation, Content Planning, Enterprise Link Building Tips, Webinar

Watch our recent webinar, Agency Hacks 2, to learn some of our most stellar secrets and favorite link building tactics. We've included a summary with corresponding points in the video, so you can jump to tactics that you're most interested in.

Earn 50+ Authority Links/Month

How To Build a Content & Production Calendar

By Garrett French

July 15, 2015

Topics: Agency Hacks, Content Planning, Enterprise Link Building Tips

Our "Agency Hacks 2" webinar is coming Thursday, July 23. Learn how to put some of the tips from this article into practice, and add on to your link builder tool belt with more organization and enterprise-level execution tips.

Link Building in the Authority Age

A Panel Discussion with SEM Rush

By Megan Hannay

June 19, 2015

Topics: Enterprise Link Building Tips, Expert Interviews, Webinar

On June 17, Garrett French and Nicholas Chimonas of Page 1 Power joined forces on the SEM Rush stage for a Link Building Panel Discussion. Watch the entire panel, or skip around to various commenter questions using our included timeline.

How To Approach Broken Link Building in 2015

A Video With Garrett French

By Garrett French

February 27, 2015

Topics: Broken Link Building, Enterprise Link Building Tips, Webinar

Garrett French discusses how to approach broken link building from the right perspective. This is a great resource for teams and link builders who are looking into BLB tactics, but just aren't sure where to start. We highly recommend this video for all new users of our Broken Link Building tool.

Finding Highly Productive Research Phrases

Link Prospector Mastery

By Garrett French

May 12, 2012

Topics: Agency Hacks, CL Tools: Link Prospector, Content Planning, Enterprise Link Building Tips

The Link Prospector takes your research phrases and combines them with tactic-specific footprints. This is what we use to find prospects for you. Your research phrases determine how useful and relevant your prospects will be. Learn our three rules for selecting successful research phrases.

Citation Labs Process and Tools for Large Scale Broken Link Building

Find & Analyze Thousands of Resources Quickly

By Garrett French

March 25, 2012

Topics: Broken Link Building, CL Tools: Broken Link Builder, Enterprise Link Building Tips

The process we outline is not elegant, but it does help you cover a lot of ground - you can find and analyze thousands of resources and root out the dead pages and sites quite quickly. I've been building 40+ links a month with this method for one of my clients, and selling BLB prospecting as a service to others. As I've said before, link rot is your friend.

Broken Link Building Tips

An Interview with Melanie Nathan

By Garrett French

August 16, 2011

Topics: Enterprise Link Building Tips, Expert Interviews, Link Building Industry Insights

In preparation for my upcoming webinar - The Content Marketer's Guide to Broken Link Building (August 25th 8:30 AM - 9:30 AM PDT) I sent some "best-practices" questions over to Edmonton SEO Melanie Nathan, creator of a formalized broken link building process.

Read her broken link building tips here.