Citation Labs: Enterprise Link Building Agency, Tools & Campaign Incubator
We excel at scaling for enterprise outreach. Get the latest advice from Citation Labs here.
Looking to expand into new, creative outreach strategies? We have the capacity to shine at the enterprise level. Schedule a brainstorming session with Garrett French here:
This is a quick start companion guide for Garrett’s comprehensive ‘applying E-E-A-T in money page link building’ process. You can also download the full infographic as a PDF: Download Now You can download the full infographic as a PDF here: Download Now
September 27, 2023
Topics: Citation Labs News, Enterprise Link Building Tips, Link Building Industry Insights, Technical Link Building Tips
The SEO community is reeling from an announcement by Googler Gary Illyes – @methode on X – during an AMA session last week during PubCon Pro 2023. Responding to a question, Gary indicated ‘backlinks are not a top 3 ranking factor, and have not been for some time’. Point of clarification: many posts/comments/Xs have injected ... Read more
August 29, 2023
Topics: AI in Link Building, Citation Labs News, Content Strategy, Enterprise Link Building Tips
Here’s a guide to applying ChatGPT in the development of a link campaign for this inventory management software page from Xero. In this guide we’ll use ChatGPT to brainstorm: We then use the ChatGPT outputs to determine: We use these roles, key concerns and our reachability metrics to guide our creation of Citable Elements – ... Read more
July 6, 2023
Topics: Citation Labs News, Content Planning, Content Strategy, Enterprise Link Building Tips, Local Link Building
Scalable Link Building Ideas for Location Service Pages: Cleaning Services Edition Local sales pages present one of link building’s greatest challenges. Here’s our approach – as always we begin with a deep dive on a URL to understand the target customer, as well as the “decision space” within which purchases occur. Always Start With The ... Read more
Building links to a category page about… Panelboards? Switchboards? Switchgear? Where do you even start with a page like this on se.com? Here’s the above the scroll view on desktop (doubtful there’s much mobile traffic): OOF. Visit the page then come back as we unpack our approach to building links into seemingly inscrutable, obscure or ... Read more
Earlier this week, Garrett and I presented a 90-minute webinar that showcased a start-to-finish approach to building links to sales pages. Hosted by SEMrush, about 500 people registered and nearly 400 watched the broadcast live on YouTube and Periscope. Thank you to all who took time out of your day to join us, and a ... Read more
In 2010 I wrote on the concept of “preciprocation,” which I lifted straight from non-profit efforts I observed at or around that time. TLDR: Do superficial favors in hopes of generating a reciprocal gesture (a link) from a publisher. Nothing wrong with link building gimmicks in my book, but I’d like us to consider thinking ... Read more
As we’ve grown in capacity (currently at 135 FT employees) and pitched Earned Placement services (often called guest posts) for a little over two years we’ve come to recognize a massive knowledge gap at most companies, from small to large. Their sales pages, whether they’re selling products or services, lack citability. In other words there’s ... Read more
September 11, 2017
Topics: Enterprise Link Building Tips, Link Building Industry Insights, The Story Approach
Great stories engage your audience, attract links from authority sites and make your pitches for guest post placements or PR coverage so much more compelling. In this free webinar, Garrett French, Kristina Welch and Ken McGaffin will show you how anyone can find great stories and turn them into terrific content. Here’s the full recording of ... Read more
April 21, 2017
Topics: Campaign Creation, Enterprise Link Building Tips, Link Building Industry Insights, The Link Builder's Podcast
So where can you get new ideas to drive your link building campaigns? In this episode, Garrett tells us what is working for him at the moment, what he’s experimenting with and why there is still great value in tactics that have gone out of fashion.
When Saskia Nelson set up her business she decided that she didn’t want to be just another wedding photographer. Instead, she decided to specialize in photographing people for their online dating profiles. Her niche business, ‘Hey Saturday’ has thrived and grabbed a lot of media attention, including a wonderful piece on the BBC, The woman on ... Read more
November 10, 2015
Topics: Agency Hacks, Content Planning, Enterprise Link Building Tips, Mission-Based Link Building
This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more
Watch our recent webinar, Agency Hacks 2, to learn some of our most stellar secrets and favorite link building tactics. We've included a summary with corresponding points in the video, so you can jump to tactics that you're most interested in.
Our "Agency Hacks 2" webinar is coming Thursday, July 23. Learn how to put some of the tips from this article into practice, and add on to your link builder tool belt with more organization and enterprise-level execution tips.
On June 17, Garrett French and Nicholas Chimonas of Page 1 Power joined forces on the SEM Rush stage for a Link Building Panel Discussion. Watch the entire panel, or skip around to various commenter questions using our included timeline.
Garrett French discusses how to approach broken link building from the right perspective. This is a great resource for teams and link builders who are looking into BLB tactics, but just aren't sure where to start. We highly recommend this video for all new users of our Broken Link Building tool.
May 12, 2012
Topics: Agency Hacks, CL Tools: Link Prospector, Content Planning, Enterprise Link Building Tips
The Link Prospector takes your research phrases and combines them with tactic-specific footprints. This is what we use to find prospects for you. Your research phrases determine how useful and relevant your prospects will be. Learn our three rules for selecting successful research phrases.
March 25, 2012
Topics: Broken Link Building, CL Tools: Broken Link Builder, Enterprise Link Building Tips
The process we outline is not elegant, but it does help you cover a lot of ground - you can find and analyze thousands of resources and root out the dead pages and sites quite quickly. I've been building 40+ links a month with this method for one of my clients, and selling BLB prospecting as a service to others. As I've said before, link rot is your friend.
August 16, 2011
Topics: Enterprise Link Building Tips, Expert Interviews, Link Building Industry Insights
In preparation for my upcoming webinar - The Content Marketer's Guide to Broken Link Building (August 25th 8:30 AM - 9:30 AM PDT) I sent some "best-practices" questions over to Edmonton SEO Melanie Nathan, creator of a formalized broken link building process.
Read her broken link building tips here.