Note: This is a guest post from Michael Fielding, who contacted us after reading the Ultimate Guide to Local Engagement, wondering if the same tactics worked in the UK. Garrett and I told him that we weren’t familiar enough with British culture to say for sure, but that we felt that the spirit of our ... Read more
Mission-Based Link Building
Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we’re “on a mission” with every new project. That’s because over the past four years we’ve learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we’ve done before.
In these articles, we talk about how to find your brand’s mission and use that to create a successful outreach strategy.
Local engagement is a different take on “B2C” – connecting a brand with community. It’s so much more than PPC or radio ads. Local engagement means branding floats during the Independence Day parade. It means sponsoring an after school program or underwriting a museum exhibit, finding area customer stories for a newspaper journalist or engaging ... Read more
[Psst! Want more? Watch our webinar on local engagement.] Billboards, radio, television and print publication ads are an essential but ultimately limited method for reaching your local customers. At Citation Labs, we help nation-wide clients establish or expand their presence at the local level – online and off, and we’ve noticed that there are a multitude of ... Read more
This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more
Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we're "on a mission" with every new project. That's because over the past four years we've learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we've done before.