Scalable Link Building Ideas for Location Service Pages: Cleaning Services Edition Local sales pages present one of link building’s greatest challenges. Here’s our approach – as always we begin with a deep dive on a URL to understand the target customer, as well as the “decision space” within which purchases occur. Always Start With The ... Read more
Content planning is critical to outreach success. Here, get the latest strategies from the Citation Labs team, supported by our independent research, surveys, and opinions from the experts.
Building links to a category page about… Panelboards? Switchboards? Switchgear? Where do you even start with a page like this on se.com? Here’s the above the scroll view on desktop (doubtful there’s much mobile traffic): OOF. Visit the page then come back as we unpack our approach to building links into seemingly inscrutable, obscure or ... Read more
Google’s scared of OpenAI’s significant release of ChatGPT (as are Facebook and Microsoft, but let’s stay focused on search for this article). From what I’ve gathered, Google’s fears AI primarily because its answer context doesn’t provide clickable advertising opportunities. This lack of advertising opportunity (and a troubling, persistent bias problem) is what led to Google ... Read more
Earlier this week, Garrett and I presented a 90-minute webinar that showcased a start-to-finish approach to building links to sales pages. Hosted by SEMrush, about 500 people registered and nearly 400 watched the broadcast live on YouTube and Periscope. Thank you to all who took time out of your day to join us, and a ... Read more
(NOTE: This article walks through a prospecting approach that includes mass-scraping auto-complete suggestions using a tool that we have not made public. It’s useful for prospectors even if you don’t have the tool, but just wanted to warn you before hand.) Also, here’s a webinar on the same topic: OK so let’s say you want ... Read more
When Saskia Nelson set up her business she decided that she didn’t want to be just another wedding photographer. Instead, she decided to specialize in photographing people for their online dating profiles. Her niche business, ‘Hey Saturday’ has thrived and grabbed a lot of media attention, including a wonderful piece on the BBC, The woman on ... Read more
The Sleep Matters Club from a UK-based bed and mattress company, Dreams.co.uk takes a highly creative approach to content marketing. In creating content for their blog, you might expect they’d concentrate on sleep psychologists and sleep experts. That’s what many of us would do – but that’s not good enough Dreams! So how about a ... Read more
In our blog posts and webinars, we often hat-tip our content creation team. Lindsay Miller is this content curator. She, along with our other copywriters, develop the product behind our outreach campaigns. Perhaps you’ve been avoiding guest posting because it seems like such a pain. You have your own blog, and you write for it regularly. ... Read more
We had way too much fun live brainstorming with Eric Ward last year, so this holiday season, we did it again. And this time we invited site usability expert (and Citation Labs friend), Shari Thurow. We gathered site suggestions from webinar participants before the session and chose four to analyze off-the-cuff during the webinar: At ... Read more
This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more
This fall at Citation Labs: We just launched our first website refresh in 4 years, and it seems that you all are liking the new look. We recently wrote a case study on our first PR client. Today, we completed our first Citation Labs team webinar. Garrett was missed, and he’ll certainly continue to share his ... Read more
Sign up for our 10/7 webinar more insights & tips on PR thinking for link building & content teams. Your promotion doesn’t happen in isolation. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. If you launch a piece of content at ... Read more
Watch our recent webinar, Agency Hacks 2, to learn some of our most stellar secrets and favorite link building tactics. We've included a summary with corresponding points in the video, so you can jump to tactics that you're most interested in.
Our "Agency Hacks 2" webinar is coming Thursday, July 23. Learn how to put some of the tips from this article into practice, and add on to your link builder tool belt with more organization and enterprise-level execution tips.
Our content creation series has been pretty theory-heavy thus far. In an effort to make our ideas more concrete, we developed out a working list of 601 potential linker-valued audiences for your content. A linker-valued audience is just that - an audience of people who are valued, served and even cherished by linkers.
We held our first Webinar - "Agency Hacks for the In-House Link Building Team" on Friday, October 17. If you missed it, or would like to watch again, the video and Webinar notes are below. Or, to skip to a hack or audience question of the video, check out the minute-by-minute here.
The Link Prospector takes your research phrases and combines them with tactic-specific footprints. This is what we use to find prospects for you. Your research phrases determine how useful and relevant your prospects will be. Learn our three rules for selecting successful research phrases.
Through marketing with tips and tip inventory creation I came to think of tips as the smallest expressible unit of expertise. From a research query perspective, tips are quite easy to extract from a market's community of practice.
But what about larger and more complex units of expertise?
Combine these tip-stems with your subject matter phrase roots to create an initial body of research queries for use in your favorite search engine or search scraper tool. These queries are meant to be used in conjunction with your tip inventory spreadsheet.
Tips are the distilled, actionable wisdom of subject matter experts. Tips become apparent to the subject matter expert as his general principles encounter reality. For the content marketer, creating a tip inventory of a market's knowledge provides a deeper understanding of a market's pains and opens up the opportunities outlined in this post.
Every market comprises a universe of subject matter phrases that, once discovered and cataloged, provide a marketing researcher's basis for mapping, understanding and engaging that market or market segment with content. These phrases enable a researcher to identify a market vertical's content needs, its subject matter experts, its publishers and its potential content-promotion targets.