As we’ve grown in capacity (currently at 135 FT employees) and pitched Earned Placement services (often called guest posts) for a little over two years we’ve come to recognize a massive knowledge gap at most companies, from small to large. Their sales pages, whether they’re selling products or services, lack citability. In other words there’s ... Read more...
Learn how to select the most strategic and high quality ingredients for each campaign.
On the agency side, we start fresh each time - no prepackaged preservatives or GMOs - and these articles will teach you how to do the same.
Want even fresher, a campaign packaged just for you? We offer enterprise services. Contact us here to schedule a brainstorming session with Garrett French.
So where can you get new ideas to drive your link building campaigns? In this episode, Garrett tells us what is working for him at the moment, what he’s experimenting with and why there is still great value in tactics that have gone out of fashion.
In our blog posts and webinars, we often hat-tip our content creation team. Lindsay Miller is this content curator. She, along with our other copywriters, develop the product behind our outreach campaigns. Perhaps you’ve been avoiding guest posting because it seems like such a pain. You have your own blog, and you write for it regularly. ... Read more...
Sign up for our 10/7 webinar more insights & tips on PR thinking for link building & content teams. Your promotion doesn’t happen in isolation. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. If you launch a piece of content at ... Read more...
Watch our recent webinar, Agency Hacks 2, to learn some of our most stellar secrets and favorite link building tactics. We've included a summary with corresponding points in the video, so you can jump to tactics that you're most interested in.
In our last post, we explained how to transform your SEO keywords into linkable topic subject areas. Now that you can turn SEO Keywords into linkable topics, we’re concentrating on discovering and defining the linkable audiences who generate links.
With a linkable topic and audience, you’ll be fully equipped to spec and create your own linkable content pieces for outreach!
In this video, we'll go through the process of finding three types of press opportunities with the Link Prospector:
1) Finding accessible reporters
2) Finding press resource linkers
3) Finding opportunities for audience input
Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we're "on a mission" with every new project. That's because over the past four years we've learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we've done before.
As an itsy-bitsy entity you have all sorts of advantages that your behemoth cousins do not. A teensy-weensy effort is infinitely better than no effort at all. With a few hours and few dollars a month you will be able to outshine 90% of your competitors.
We get a small but steady trickle of inquiries about using the link prospector in languages other than English. The answer, in short, is YES, absolutely.
The Link Prospector now supports searches in some non-English languages, including French, Spanish, Dutch, German or Portuguese.
This is part of a series on using the Link Prospector. After creating a new campaign for your account (campaigns are essentially "folders" for organizing your link prospects) it's time to click "Find Prospects" and pick a report type. The report types in the Link Prospector are roughly organized around tactics. Here are a list of the report types, the tactics they support, the resources you're likely to need and any notes.