Campaign Creation

Learn how to select the most strategic and high quality ingredients for each campaign.

On the agency side, we start fresh each time - no prepackaged preservatives or GMOs - and these articles will teach you how to do the same.

Want even fresher, a campaign packaged just for you? We offer enterprise services. Contact us here to schedule a brainstorming session with Garrett French.

New ideas for link building [Podcast]

Garrett shares his toughts on what's working at the moment, where he's looking for creative ideas and how enterprise link building is so different from small business strategies and tactics.

By Ken McGaffin

April 21, 2017

Topics: Campaign Creation, Enterprise Link Building Tips, Link Building Industry Insights, The Link Builder's Podcast

So where can you get new ideas to drive your link building campaigns? In this episode, Garrett tells us what is working for him at the moment, what he’s experimenting with and why there is still great value in tactics that have gone out of fashion.

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7 Elements of a Successful Guest Post Campaign

How to Brand Your Expertise in the Blogosphere

By Lindsay Miller

March 21, 2016

Topics: Campaign Creation, Content Planning, Content Strategy

In our blog posts and webinars, we often hat-tip our content creation team. Lindsay Miller is this content curator. She, along with our other copywriters, develop the product behind our outreach campaigns. Perhaps you’ve been avoiding guest posting because it seems like such a pain. You have your own blog, and you write for it regularly. ... Read more...

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Plan for Spontaneity

Developing An Annual PR Promotion Plan

By Ken McGaffin

September 30, 2015

Topics: Campaign Creation, Content Planning, Link Building Industry Insights, Public Relations

Sign up for our 10/7 webinar more insights & tips on PR thinking for link building & content teams. Your promotion doesn’t happen in isolation. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. If you launch a piece of content at ... Read more...

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Webinar: Agency Hacks 2

Plan to Kick @$$ With Content Calendars

By Megan Hannay

July 24, 2015

Topics: Campaign Creation, Content Planning, Enterprise Link Building Tips, Webinar

Watch our recent webinar, Agency Hacks 2, to learn some of our most stellar secrets and favorite link building tactics. We've included a summary with corresponding points in the video, so you can jump to tactics that you're most interested in.

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The Linkable Audience Guide

Find Them, Serve Them, Earn More Links

By Garrett French

April 13, 2015

Topics: Agency Hacks, Campaign Creation, Understanding & Serving Audiences, Webinar

In our last post, we explained how to transform your SEO keywords into linkable topic subject areas. Now that you can turn SEO Keywords into linkable topics, we’re concentrating on discovering and defining the linkable audiences who generate links.

With a linkable topic and audience, you’ll be fully equipped to spec and create your own linkable content pieces for outreach!

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Using the Link Prospector to find Media Opportunities

A Video Discussion

By Ken McGaffin

April 8, 2015

Topics: Campaign Creation, CL Tools: Link Prospector, Public Relations

In this video, we'll go through the process of finding three types of press opportunities with the Link Prospector:

1) Finding accessible reporters
2) Finding press resource linkers
3) Finding opportunities for audience input

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Mission-Based Marketing for Brand Visibility

(oh yes, and those link things)

By Garrett French

August 20, 2014

Topics: Campaign Creation, Content Strategy, Mission-Based Link Building

Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we're "on a mission" with every new project. That's because over the past four years we've learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we've done before.

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A Networking Recipe for the Micro Business

Finding Key Relationships Using the Link Prospector

By Garrett French

February 6, 2013

Topics: Campaign Creation, Local Link Building, Outreach Tips

As an itsy-bitsy entity you have all sorts of advantages that your behemoth cousins do not. A teensy-weensy effort is infinitely better than no effort at all. With a few hours and few dollars a month you will be able to outshine 90% of your competitors.

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How to Use the Link Prospector for Multilingual Prospecting

How to set up a report for non-English prospects

By Garrett French

December 21, 2012

Topics: Campaign Creation, CL Tools: Link Prospector

We get a small but steady trickle of inquiries about using the link prospector in languages other than English. The answer, in short, is YES, absolutely.

The Link Prospector now supports searches in some non-English languages, including French, Spanish, Dutch, German or Portuguese.

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Choose Your Link Building Tactic

Link Prospector Mastery

By Garrett French

May 9, 2012

Topics: Campaign Creation, CL Tools: Link Prospector

This is part of a series on using the Link Prospector. After creating a new campaign for your account (campaigns are essentially "folders" for organizing your link prospects) it's time to click "Find Prospects" and pick a report type. The report types in the Link Prospector are roughly organized around tactics. Here are a list of the report types, the tactics they support, the resources you're likely to need and any notes.

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