In this video, we’ll go through the process of finding three types of press opportunities with the Link Prospector:
1) Finding accessible reporters
2) Finding press resource linkers
3) Finding opportunities for audience input
(transcript is below the video)
You don’t need to spend a small fortune on media databases in order to find areporter’s contact details.
You can find them right here in link prospector in three ways:
1. You can find accessible reporters
Here we can connect direct with reporter Jenn Harris, a staff writer for the Los Angeles Times food section and a former host of a radio food show.
2. You can find resource linkers
Like here where the Huffington Post links to a great resource, “Cooking in the Archives”, a blog devoted to testing out old recipes in a modern kitchen.
3. You can find opportunities for audience input
Like this one on nibble magazine about speciality foods. Here you can submit products for review or submit a tip of the day.
You can find lots of opportunities like this using your existing subscription to link prospector.
Let’s take you through the steps using the gourmet food industry as an example.
First we’ll set up a new campaign for Gourmet Food and then we’ll find prospects.
Here we specify what we’re after – this time we’re going to create a report for each of the news type reports.
First accessible reporters – those who are easy to contact. We’ll create the other reports while we’re waiting for that to process.
So second, resource linkers – those that we know are likely to link out to greatresources.
And third, audience input – those who encourage people to submit stories, tips or sites.
And after a short wait, all 3 reports are available.
Now we can sift through the prospects to find great opportunities – let’s have a look.
First Accessible reporters. The LATimes comes up with over 50 results – just click on the number to reveal the URLs. Mouse over and we see details of the article.
We’ve chosen an article written by Jenn Harris and if we click on contact the reporter we can get her email address. But before sending anything, we want to see what she writes about – click on her name and we see all the articles she’s written – that’s tremendous research and will help you craft a relevant pitch. Nowadays nearly every media outlet has this type of page for their reporters.
Next let’s look at resource linkers. We’ll have a look at stories on the Huffington Post – like this one on whatpeople ate in the 18th century. And we can see they link out to a blog “Cooking in the Archives” that takes ancient recipes and tries to replicate them in a modern kitchen.
Now let’s look at the reporter and we see she’s Associate Editor of Viral Content at The Huffington Post – that could be a very valuable contact indeed.
And finally, let’s look at audience input. For example, the nibble.com which is an online gourmet food magazine and website. Click on the URL and we see, they accept products for review and invite people to submit tips. Again, that could be a great resource.
So each report has given us different types of prospects – with many hundreds in each. That’s sure to give you multiple media opportunities!
That’s it for now, but if you have any questions leave them in the comments below.
And if you’ve been successful in getting media coverage, be sure to let us know – and we might feature you in a case study.
Check out Ken’s PR for Link Builders webinar for more tips on press outreach and link-worthy news story creation, and for a more in-depth step-by-step explanation of our press prospecting capabilities, check out our Press List Prospecting How-to Guide.