Our Events

Join Citation Labs at live and virtual events where we help enterprise SEO and growth teams shift from rankings and traffic to search and AI answer visibility.

Brighton SEO San Diego Sept 2026

In “Win the Answer. Fuel the Decision. AI Visibility, Legible Proof, and Business Impact,” Garrett French explains how brands can improve AI visibility by creating and placing the evidence buyers and AI systems need to make confident decisions.

SMX Advanced June 2026 (1 of 2)

In “AI Answer Tracking Wins and Woes: What to Measure and How to Avoid False Wins,” James Wirth explains how to measure changes in AI visibility while separating meaningful progress from normal variation in AI-generated answers.

SMX Advanced June 2026 (2 of 2)

In “How 15 Years of Link Building Prepared Me for AI Search,” Garrett French explains how brands can use decision-focused content, third-party citations, and off-domain evidence to improve visibility in AI-generated answers.

Brighton SEO 2025

Garrett French takes the stage to reveal how marketers can uncover and leverage FLUQs — Friction-Inducing Latent Unasked Questions — to make sales pages more helpful, persuasive, and visible in AI-driven environments

SMX September 2025

Learn how FLUQs (Friction-Inducing Latent Unasked Questions) can help your content surface, survive, and thrive inside LLM-powered search.

SMX July 2024

In this Search Engine Land webinar, Garrett French, James Wirth, and Lee Elliott introduce a radically effective approach to SEO and content strategy.

Brighton SEO 2024

James Wirth shows audiences how to build reporting CMOs love on stage at Brighton SEO.

BOOK AN AI VISIBILITY STRATEGY CALL WITH OUR SENIOR TEAM

See where your brand appears in AI search, where visibility breaks down, and which pages to prioritize.