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Get the latest insights on LLM and search visibility to help your business get cited.
ENTERPRISE AI SEARCH VISIBILITY SERVICES
Improve how ChatGPT, Google AI Mode, AI Overviews, Gemini, and Perplexity surface and recommend your brand to buyers.
We identify where visibility breaks down, strengthen the sources and signals shaping those results, and measure the business impact.
INCREASE YOUR BRAND’S VISIBILITY IN AI SEARCH
Google isn’t the only search path anymore. ChatGPT, Google AI Mode, AI Overviews, Gemini, and Perplexity create new ways for buyers to discover and evaluate your business. Be visible there.
USE OUR LEARNING
Don’t waste time guessing what works and what doesn’t. Or trying to learn a whole new field. Rely on our tested experiments and results across AI search to increase visibility.
GET 1ST PARTY DATA
Eliminate guesswork and make confident, strategic SEO decisions. We interview your customers who use AI search in their buying journey to learn what they searched for and why.
STRATEGY DESIGN
Understand which sources and signals shape AI search results and get a strategy for placing relevant content, brand mentions, additional context, and links in key areas for customers to discover.
AI VISIBILITY REPORTING
Get reporting your CMO will love—that’s easy to share throughout your organization, showing how your business appears across AI search.
BOFU CONVERSION FORENSICS FOR CHATGPT
Learn how ChatGPT guides customers to a sale so you can replicate that across your website.Our audit starts with reviewing customer data from recent ChatGPT conversions to learn what ChatGPT crawls and why to find your best-converting Bottom of Funnel (BOFU) prompts.
Sources of customer data:
- Surveys and interviews of customers who converted from ChatGPT
- PAA (People Also Asked) data from Google
- Social listening on platforms like Reddit, LinkedIn, Instagram, YouTube, and TikTok
- Customer service logs and reviews
With this data, we reverse engineer and review 1000s of BOFU prompts to find brand mentions, URLs, and triggers for specific URL crawls of your website and your competitors.
Your results will identify the most valuable BOFU prompts you should target with content and links to stay visible in ChatGPT.
TRACK YOUR AI VISIBILITY
Discover the visibility of your home page, product page, and other key “money pages” across ChatGPT, Google AI Mode, AI Overviews, Gemini, and Perplexity compared to competitors.
- Discover how AI tools surface links in your space.
- Identify opportunities to increase search visibility and authority in leading tools.
- Share insights with leadership teams looking for an answer to AI’s impact on search.
AI SEARCH VISIBILITY RESULTS
Improving AI Search Visibility for a Key Enterprise Product Page in 3 Weeks
PEOPLE THINK WE’RE AWESOME!
“The team deployed optimized content that surfaced a key feature of our service offering on sites Google & LLMs trusted less than a week after identifying the citation gap. Nine days later, I was able to show our CEO that we are now consistently recommended in all LLMs when users request a product with this key feature. That kind of turnaround time to results is unheard of in organic growth channels.”
“Trying to find 500 links to a page is difficult. For the scale we had, Citation Labs provided significant links. And it felt like they did their due diligence to find higher quality links than other agencies. We set up guardrails for the links we wanted (and trusted). They delivered.”
“Working with Citation Labs has been an absolute pleasure. Their strategic advice has been invaluable, offering insights that have truly elevated our outreach approach. What stands out even more is their unwavering reliability and punctual delivery.”
“I brought on Citation Labs after seeing their results at a former company. We got a huge win in an emerging vertical within a few months of working with them. I got a company-wide shout-out. After that, the CEO knew my name. It helped build buy-in to our SEO program and expand our budget down the line.”
“I knew they could deliver relevant links at scale for our organization. Even better, they could deliver reporting on the results that met the needs of an enterprise company like ours.”
“Choosing the right agency is a people thing. Citation Labs has a lot of great energy. You feel like you’re part of the group. They’d check in on a personal level, always looking for ways to offer support and strategy. They’re my agency besties.”
BOOK AN AI VISIBILITY STRATEGY CALL WITH OUR SENIOR TEAM
See where your brand appears in AI search, where visibility breaks down, and which pages to prioritize.
FREQUENTLY UNASKED QUESTIONS (FUQs)
How does AI search impact our current search traffic and conversions?
Traditional SEO has focused on ranking in Google, but LLMs are reshaping search behavior by providing direct answers instead of driving clicks. This means that the buyer’s journey is very different.
Buyers no longer rely solely on specific keywords to drive searches to specific pages that answer those queries. Instead, they can engage with an LLM through a series of prompts to quickly find the answer to their problem along with a relevant product or service.
Companies relying on search traffic must assess how much of their audience is using AI tools and whether they are visible in those responses.
What factors determine whether our brand appears in AI search results?
Unlike traditional search rankings, AI search results can be shaped by citations, linked content, brand mentions, and other sources AI systems rely on. SEOs must understand which sources influence those results and where their brand needs to appear.
Once you identify these sources, you can create content to address these queries. Content and citations still matter to your prospective market. You just need to rethink how you approach both.
Is AI search visibility the same as organic rankings?
No. While Google rankings are based on indexing, backlinks, and authority signals, LLM responses come from data sets, citations, and query patterns. Improving AI search visibility requires a different strategy than traditional SEO, but there is overlap between the two.
Who in our company needs to be involved in an AI visibility strategy?
Unlike traditional SEO, optimizing for LLMs may involve SEO, content marketing, PR, customer service, and sales. Teams must align on how to position brand mentions, distribute authoritative content, and integrate AI-driven search insights into business decisions.
How do we track and report our brand’s AI search visibility?
Most SEO tools do not track AI-generated results, making it difficult to measure visibility.
Every search with an LLM is different because it relies on natural language instead of keywords to find answers. This adds complexity to the buyer’s journey, as each journey can be drastically different from the next.
Citation Labs provides AI Visibility Reporting, helping SEOs share AI search performance with leadership in a way that aligns with broader marketing goals.
What competitive insights can we gain from AI visibility?
Understanding how competitors are mentioned in AI-generated responses provides valuable insights. SEOs should ask:
- Are competitors appearing in AI-driven answers when our brand is not?
- What content and citations lead to their mentions?
- How can we adjust our strategy to increase visibility in LLMs?
- What types of assets and citations would we need to increase visibility in LLMs?
How do we justify investment in AI search visibility to leadership?
Many executives are still unfamiliar with the impact of AI on search. SEOs should frame the investment as future-proofing search visibility, ensuring that the company remains discoverable as search behavior shifts from traditional engines to AI assistants.
What happens if we ignore AI search?
Businesses that fail to optimize for LLMs risk losing visibility to competitors who actively shape AI-generated responses.
We’re currently seeing LLMs take search volume from Google and major websites. This means lower organic traffic, fewer conversions, and decreased brand authority from businesses that do not appear in AI-driven search environments.
How long does it take to see results from AI visibility work?
AI search visibility can change as platforms retrieve new information, update their systems, and incorporate new sources. Companies should approach this as a continuous process rather than an instant-ranking solution. Companies should approach this as a continuous process rather than an instant-ranking solution.
Can we repurpose our existing SEO strategy for AI visibility?
Traditional SEO strategies can provide a strong foundation, but improving AI search visibility requires additional tactics.
Companies must focus on:
- AI-readable content formatting
- Placing citations in high-authority sources
- Optimizing for AI-driven user journeys
- Creating a complete knowledge graph
- Addressing unique customer concerns
What type of reporting will leadership expect from AI visibility?
Leadership may not be familiar with LLM-specific metrics, so reporting should translate AI visibility into business impact, such as:
- Brand mentions in AI-generated responses
- Customer engagement from AI search paths
- Competitive benchmarking in AI-driven search environments
- Confirmation from new customers who used AI search in their buying journey
- Clear connections between sales impact and AI visibility improvements
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