Whenever a new tool is released, the first thing that comes into many SEOs’ minds is how can it help me get links? Certainly, the much anticipated release of Moz’s keyword tool was one of them, as finding good prospecting keywords is often essential for finding link building opportunities in tools like the Link Prospector or Broken Link ... Read more...
Broken Link Building
Read our tips and latest innovative strategies for broken link building.
Looking for a tool to help with your broken link building efforts? Check out the Citation Labs Broken Link Builder.
Looking for help with using the Broken Link Builder? Click here to access our Broken Link Builder Tool Guide.
Garrett French discusses how to approach broken link building from the right perspective. This is a great resource for teams and link builders who are looking into BLB tactics, but just aren't sure where to start. We highly recommend this video for all new users of our Broken Link Building tool.
The process we outline is not elegant, but it does help you cover a lot of ground - you can find and analyze thousands of resources and root out the dead pages and sites quite quickly. I've been building 40+ links a month with this method for one of my clients, and selling BLB prospecting as a service to others. As I've said before, link rot is your friend.
Nick LeRoy, the Minneapolis SEO, adds to the broken link building interview series that began with Melanie Nathan and moved next to Napoleon Suarez. I'm conducting these interviews to add to my knowledge base for my August 25th webinar: The Content Marketer’s Guide to Broken Link Building.
Prospecting for broken link building opportunities typically begins with a "seed set" either of competitor/relevant sites to check for 404s, relevant pages with lists of links and old/niche directory pages.
You can also use the new Broken Link Finder tool for industrial-strength broken link prospecting.
I'm currently at work on a sort of "multi-tool" for large scale broken link building. Obviously I'm learning by doing, but reading definitely adds to my education that culminated in the launch of the Broken Link Building tool!
Here are broken link building tools, articles, interviews, forum posts, videos and link rot information that you may find useful in your efforts as well