Webinar

If you love video, this is the place for you - check out our webinar series! We run regular  webinars with Garrett French, Ken McGaffin, Eric Ward and other industry guests. Often, we announce the topic of an upcoming webinar, and ask for survey respondents to help us focus on what you're most interested in, and even link building strategies for your own businesses.

Check back here often for the latest webinars and upcoming webinar news.

Links to Sales Pages: Total Overhaul for 2021-2022

Earlier this week, Garrett and I presented a 90-minute webinar that showcased a start-to-finish approach to building links to sales pages. Hosted by SEMrush, about 500 people registered and nearly 400 watched the broadcast live on YouTube and Periscope. Thank you to all who took time out of your day to join us, and a ... Read more

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Upcoming Webinar: Building Links to Sales Pages on 12/19 1230pm EST

Landing Pages Need Links Too

Our guide to landing page link building was one of our biggest publication hits of the year… and it’s also a topic I love to talk, write and strategize about as you can see in the article itself. This is the page where the webinar will be watchable. URL for copy/paste sharing if you do ... Read more

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Video: The* Local Engagement Webinar

with Garrett French & Megan Hannay

Local engagement is a different take on “B2C” – connecting a brand with community. It’s so much more than PPC or radio ads. Local engagement means branding floats during the Independence Day parade. It means sponsoring an after school program or underwriting a museum exhibit, finding area customer stories for a newspaper journalist or engaging ... Read more

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Webinar: Website Navigation For Link-Worthy Content Assets

Get your assets in a row...

For our final webinar of 2015, we rounded up Shari Thurow and Eric Ward to discuss an often neglected topic among link-builders – where in the heck do you put link-worthy assets? A gap exists between the asset and site usability. Watch the entire webinar, or click on the links in the summary below to hear your ... Read more

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Webinar: Citation Labs’s 2nd Annual Live Brainstorm

Eric Ward, Shari Thurow and Garrett French on Link Building and Site Usability

We had way too much fun live brainstorming with Eric Ward last year, so this holiday season, we did it again. And this time we invited site usability expert (and Citation Labs friend), Shari Thurow. We gathered site suggestions from webinar participants before the session and chose four to analyze off-the-cuff during the webinar: At ... Read more

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PR Planning for Newbs Webinar

Scheduling Surprisies

This fall at Citation Labs: We just launched our first website refresh in 4 years, and it seems that you all are liking the new look. We recently wrote a case study on our first PR client. Today, we completed our first Citation Labs team webinar. Garrett was missed, and he’ll certainly continue to share his ... Read more

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Webinar: Agency Hacks 2

Plan to Kick @$$ With Content Calendars

Watch our recent webinar, Agency Hacks 2, to learn some of our most stellar secrets and favorite link building tactics. We've included a summary with corresponding points in the video, so you can jump to tactics that you're most interested in.

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Link Building in the Authority Age

A Panel Discussion with SEM Rush

On June 17, Garrett French and Nicholas Chimonas of Page 1 Power joined forces on the SEM Rush stage for a Link Building Panel Discussion. Watch the entire panel, or skip around to various commenter questions using our included timeline.

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Meeting Customers Where They Live

Building Brand And Authority Links Via Qualitative Research

What do our customer groups call themselves? Our customers are more than buyer personas; they’re members of communities and online audiences. Most content marketing and link building efforts lack audience-centric design. Focus on the person behind the persona, and you’ll reap the rewards.

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The Linkable Audience Guide

Find Them, Serve Them, Earn More Links

In our last post, we explained how to transform your SEO keywords into linkable topic subject areas. Now that you can turn SEO Keywords into linkable topics, we’re concentrating on discovering and defining the linkable audiences who generate links.

With a linkable topic and audience, you’ll be fully equipped to spec and create your own linkable content pieces for outreach!

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Linkable Content Brainstorming

From SEO Keywords to Proven Content Topics

Linkers go for evergreen, informative, educational content. The process outlined in this post is part of our content generation routine here at Citation Labs. It helps us determine topic areas for that content from a starting list of SEO keywords.

A video discussion with Garrett French, and new resource: the Linkable Content Brainstormer Spreadsheet.

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How To Approach Broken Link Building in 2015

A Video With Garrett French

Garrett French discusses how to approach broken link building from the right perspective. This is a great resource for teams and link builders who are looking into BLB tactics, but just aren't sure where to start. We highly recommend this video for all new users of our Broken Link Building tool.

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PR Editorial Links & How You Get Them

A Webinar With Garrett French, Ken McGaffin and James Clark of Adaptainer

Today Ken McGaffin & Garrett French spoke with James Clark of Adaptainer, a successful shipping container company that hasn't quite reached its PR potential. Looking at the news coverage Adaptainer has received, we mapped out a PR plan for building highly influential online media links, using The Golden Rules of Link Building.

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Live Link Building Speed Consultations

A Video with Eric Ward & Garrett French

We brainstormed link-building, content creation, PR opportunities and business growth ideas for ten businesses, randomly selected from 101 newsletter respondents.

See how even companies that describe their product as "very boring" have great content waiting to be found, and hopefully, you'll gain an idea or two for your business.

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12/18 Webinar – Link Building Brainstorm with Eric Ward & Garrett French

Announcing our Webinar on 12/8

On Thursday, December 18th (at 12pm ET), Eric Ward, and Garrett French will speed brainstorm link building ideas for ten websites. They'll be developing content and outreach ideas for each business as if working for a new client.

Want your website to be considered for a free on-air speed consultation? Fill out our survey to enter.

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PR & Link Building Webinar

A Webinar with Garrett French and Ken McGaffin

In this webinar, Ken McGaffin and Garrett French take on PR for Link Builders, discussing the types of stories that capture journalists' and readers' attention. Ken lists ways that any company, even a business in an over-saturated industry, can stand out and place unique press pieces.

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Agency Hacks for the In-House Link Builder

Our 10/17 Webinar

We held our first Webinar - "Agency Hacks for the In-House Link Building Team" on Friday, October 17. If you missed it, or would like to watch again, the video and Webinar notes are below. Or, to skip to a hack or audience question of the video, check out the minute-by-minute here.

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