A website that has been updated in the last month, the last week and even the last 24 hours is what Garrett calls a ‘fresh prospect’. These updates are sure signs of life – that there is a person behind the site that cares about it, adds new content – and is likely to respond to a suitably attractive pitch. Focusing just on these fresh prospects has seen conversion rates at Citation Labs skyrocket. In the latest episode of The Link Builder’s Podcast, Garrett explains how to find huge numbers of such ‘fresh prospects’ with very little effort.

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