Wherein we deep-dive into exploring initial components of a link-building campaign: how we evaluate page content for link-building purposes, demonstrate evaluating the competition, topic ideation, and exploring potential publishers.

James and Garrett sat down to have a discussion to help illustrate some of the initial considerations that go into launching a campaign, focusing on evaluating the competition, and ideating on ‘citable elements’ to make the page more linkable.

The video discussion is below and the slide deck is below that.

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Thanks for watching!

As mentioned in the video, we ideated on two additional pages we didn’t have time to unpack. The slides (#s 11 and 12) show the citable elements, topics and publisher types, and illustrate how citable elements can be unique to each page, even on related topics (in this case, all sofa pages).

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