Citation Labs: Enterprise Link Building Agency, Tools & Campaign Incubator
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Citation Insights
Testing theories; Taking notes
This is where we keep our lab notes, industry analyses, how-to guides, webinars and experiment write-ups. At Citation Labs, our constant is innovation, and this blog is where we share our findings.
With "Advanced SEO's 7 Curiously Obvious Rules," Gab identified and filled a "necessary niche" in the SEO Book space. His work is more accessible and engaging than the (necessary reading) Art of SEO, and narrow enough to make itself a requirement on book shelves containing Aaron Wall's sprawling (and mandatory) SEOBook. And while his is certainly a book about SEO, and contains fresh, timeless advice, it's more a book that urges its readers to retool their mindset.
Nick LeRoy, the Minneapolis SEO, adds to the broken link building interview series that began with Melanie Nathan and moved next to Napoleon Suarez. I'm conducting these interviews to add to my knowledge base for my August 25th webinar: The Content Marketer’s Guide to Broken Link Building.
Prospecting for broken link building opportunities typically begins with a "seed set" either of competitor/relevant sites to check for 404s, relevant pages with lists of links and old/niche directory pages.
You can also use the new Broken Link Finder tool for industrial-strength broken link prospecting.
I'm currently at work on a sort of "multi-tool" for large scale broken link building. Obviously I'm learning by doing, but reading definitely adds to my education that culminated in the launch of the Broken Link Building tool!
Here are broken link building tools, articles, interviews, forum posts, videos and link rot information that you may find useful in your efforts as well
Big thanks to Napoleon Suarez of SEO Company Seer Interactive for generously contributing to my education on broken link building... I will be citing both him and expert broken link builder Melanie Nathan in my upcoming webinar: The Content Marketer's Guide to Broken Link Building.
In preparation for my upcoming webinar - The Content Marketer's Guide to Broken Link Building (August 25th 8:30 AM - 9:30 AM PDT) I sent some "best-practices" questions over to Edmonton SEO Melanie Nathan, creator of a formalized broken link building process.
Through marketing with tips and tip inventory creation I came to think of tips as the smallest expressible unit of expertise. From a research query perspective, tips are quite easy to extract from a market's community of practice.
But what about larger and more complex units of expertise?
Marketers who develop a methodology for classifying, collating and documenting their market research queries facilitate, speed up and create meaningful work segmentation opportunities at all stages of a content marketing campaign. This article outlines not a methodology, but the elements I believe are required for developing your own methodology.
Combine these tip-stems with your subject matter phrase roots to create an initial body of research queries for use in your favorite search engine or search scraper tool. These queries are meant to be used in conjunction with your tip inventory spreadsheet.
Tips are the distilled, actionable wisdom of subject matter experts. Tips become apparent to the subject matter expert as his general principles encounter reality. For the content marketer, creating a tip inventory of a market's knowledge provides a deeper understanding of a market's pains and opens up the opportunities outlined in this post.
Every market comprises a universe of subject matter phrases that, once discovered and cataloged, provide a marketing researcher's basis for mapping, understanding and engaging that market or market segment with content. These phrases enable a researcher to identify a market vertical's content needs, its subject matter experts, its publishers and its potential content-promotion targets.
While link building techniques are important for marketers to follow, I find that the nuts and bolts of link building campaign design and execution - especially at the agency level - gets short shrift.
Agency-side link builders Arnie Kuenn and Michael Schwartz share how they design link building campaigns, manage clients, and design & price their services.
While link building techniques are important for marketers to follow, I find that the nuts and bolts of link building campaign design and execution - especially at the agency level - gets short shrift.
Agency-side link builder Julie Joyce shares how she designs link building campaigns, manages clients, and designs & prices her services.
While link building techniques are important for marketers to follow, I find that the nuts and bolts of link building campaign design and execution - especially at the agency level - gets short shrift.
Agency-side link builder Jason Walker shares how he designs link building campaigns, manages clients, and designs & prices his services.
While link building techniques are important for marketers to follow, I find that the nuts and bolts of link building campaign design and execution - especially at the agency level - gets short shrift.
Agency-side link builder Joe Davies shares how he designs link building campaigns, manages clients, and designs & prices his services.
While link building techniques are important for marketers to follow, I find that the nuts and bolts of link building campaign design and execution - especially at the agency level - gets short shrift.
Agency-side link builder Peter Attia shares how he designs link building campaigns, manages clients, and designs & prices his services.
3 weeks have blown by since I announced the launch of Citation Labs with a roundup... I hope you had enough time to read through all 89 resources in my last edition cause you've got 83 more now.
Let's get this round up kicked off with a bit of news - I'm starting a link building agency, Citation Labs! You can read more about Citation Labs on our About page, and do check out my training and custom campaign services. I look forward to hearing from you - Garrett@CitationLabs.com.
