Content Planning

Content planning is critical to outreach success. Here, get the latest strategies from the Citation Labs team, supported by our independent research, surveys, and opinions from the experts.

7 Elements of a Successful Guest Post Campaign

How to Brand Your Expertise in the Blogosphere

In our blog posts and webinars, we often hat-tip our content creation team. Lindsay Miller is this content curator. She, along with our other copywriters, develop the product behind our outreach campaigns.  Perhaps you’ve been avoiding guest posting because it seems like such a pain. You have your own blog, and you write for it regularly. ... Read more...

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Webinar: Citation Labs’s 2nd Annual Live Brainstorm

Eric Ward, Shari Thurow and Garrett French on Link Building and Site Usability

We had way too much fun live brainstorming with Eric Ward last year, so this holiday season, we did it again. And this time we invited site usability expert (and Citation Labs friend), Shari Thurow. We gathered site suggestions from webinar participants before the session and chose four to analyze off-the-cuff during the webinar: At ... Read more...

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11 Email Experiments + The Citation Labs Outreach Best Practices Record

Content Outreach Tactics for Non-Telepaths

This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more...

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Plan for Spontaneity

Developing An Annual PR Promotion Plan

Sign up for our 10/7 webinar more insights & tips on PR thinking for link building & content teams. Your promotion doesn’t happen in isolation. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. If you launch a piece of content at ... Read more...

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601 Linker-Valued Audiences

Serve Them Well, Earn More Links

Our content creation series has been pretty theory-heavy thus far. In an effort to make our ideas more concrete, we developed out a working list of 601 potential linker-valued audiences for your content. A linker-valued audience is just that - an audience of people who are valued, served and even cherished by linkers.

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5 Key Units of Expertise

On the Classification of Expertise Structures for Content Marketers

Through marketing with tips and tip inventory creation I came to think of tips as the smallest expressible unit of expertise. From a research query perspective, tips are quite easy to extract from a market's community of practice.

But what about larger and more complex units of expertise?

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11 Suggested Columns for Your Tip Inventory Spreadsheet

The How-To for "How-To"s

Tips are the distilled, actionable wisdom of subject matter experts. Tips become apparent to the subject matter expert as his general principles encounter reality. For the content marketer, creating a tip inventory of a market's knowledge provides a deeper understanding of a market's pains and opens up the opportunities outlined in this post.

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A Brief Introduction to “Subject Matter Phrases”

For Content Marketing Research

Every market comprises a universe of subject matter phrases that, once discovered and cataloged, provide a marketing researcher's basis for mapping, understanding and engaging that market or market segment with content. These phrases enable a researcher to identify a market vertical's content needs, its subject matter experts, its publishers and its potential content-promotion targets.

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