Campaign Creation

Learn how to select the most strategic and high quality ingredients for each campaign.

On the agency side, we start fresh each time - no prepackaged preservatives or GMOs - and these articles will teach you how to do the same.

Want even fresher, a campaign packaged just for you? We offer enterprise services. Contact us here to schedule a brainstorming session with Garrett French.

New ideas for link building [Podcast]

Garrett shares his toughts on what's working at the moment, where he's looking for creative ideas and how enterprise link building is so different from small business strategies and tactics.

So where can you get new ideas to drive your link building campaigns? In this episode, Garrett tells us what is working for him at the moment, what he’s experimenting with and why there is still great value in tactics that have gone out of fashion.

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7 Elements of a Successful Guest Post Campaign

How to Brand Your Expertise in the Blogosphere

In our blog posts and webinars, we often hat-tip our content creation team. Lindsay Miller is this content curator. She, along with our other copywriters, develop the product behind our outreach campaigns.  Perhaps you’ve been avoiding guest posting because it seems like such a pain. You have your own blog, and you write for it regularly. ... Read more...

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Plan for Spontaneity

Developing An Annual PR Promotion Plan

Sign up for our 10/7 webinar more insights & tips on PR thinking for link building & content teams. Your promotion doesn’t happen in isolation. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. If you launch a piece of content at ... Read more...

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The Linkable Audience Guide

Find Them, Serve Them, Earn More Links

In our last post, we explained how to transform your SEO keywords into linkable topic subject areas. Now that you can turn SEO Keywords into linkable topics, we’re concentrating on discovering and defining the linkable audiences who generate links.

With a linkable topic and audience, you’ll be fully equipped to spec and create your own linkable content pieces for outreach!

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Mission-Based Marketing for Brand Visibility

(oh yes, and those link things)

Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we're "on a mission" with every new project. That's because over the past four years we've learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we've done before.

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Choose Your Link Building Tactic

Link Prospector Mastery

This is part of a series on using the Link Prospector. After creating a new campaign for your account (campaigns are essentially "folders" for organizing your link prospects) it's time to click "Find Prospects" and pick a report type. The report types in the Link Prospector are roughly organized around tactics. Here are a list of the report types, the tactics they support, the resources you're likely to need and any notes.

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