We’re excited to roll out a major software update packed with enhancements that improve usability, performance, and automation. From more precise local campaign targeting to AI-driven recommendations, these updates streamline workflows, improve data accessibility, and provide more intelligent insights. Our development team has pulled out all the stops on these features to ensure a smooth ... Read more
brightonSEO San Diego was nothing short of electrifying. It wasn’t just the sunny November skies or the picturesque boardwalk that set the tone—it was the palpable energy of thousands of SEO professionals, marketers, and innovators coming together to share, connect, and, let’s be honest, occasionally (or maybe all the time haha) nerd out over our ... Read more
The conversation around AI Overviews has been heating up. Did AI Overviews just kill Link Building? SEO? NOPE & NOPE! While the search landscape is shifting, AI Overviews haven’t replaced core SEO fundamentals; they’re layering on new dynamics to consider. Where does that leave us? We know content discoverability, search engine readability and relevance remain ... Read more
Throughout our journey in the world of SEO, we’ve come to understand that it’s not just about algorithms and metrics; it’s about the people, passions & priorities that unite us. With SEO for Paws 2024, we find ourselves at the intersection of optimization and empathy. This event isn’t just an opportunity to hone our technical skills but to amplify the impact we can have when we work together towards a greater purpose.
This is a quick start companion guide for Garrett’s comprehensive ‘applying E-E-A-T in money page link building’ process. You can also download the full infographic as a PDF: Download Now You can download the full infographic as a PDF here: Download Now Resources for Further ExplorationIf you’re ready to integrate ChatGPT into your ... Read more
September 27, 2023
Topics: Citation Labs News, Enterprise Link Building Tips, Link Building Industry Insights, Technical Link Building Tips
The SEO community is reeling from an announcement by Googler Gary Illyes – @methode on X – during an AMA session last week during PubCon Pro 2023. Responding to a question, Gary indicated ‘backlinks are not a top 3 ranking factor, and have not been for some time’. Point of clarification: many posts/comments/Xs have injected ... Read more
Wherein we deep-dive into exploring initial components of a link-building campaign: how we evaluate page content for link-building purposes, demonstrate evaluating the competition, topic ideation, and exploring potential publishers. James and Garrett sat down to have a discussion to help illustrate some of the initial considerations that go into launching a campaign, focusing on evaluating ... Read more
Recently a LinkedIn post showed up in my feed. Posted by a popular contributor to SEO-related topics, it’s presented as a case study highlighting a “successful” link-building campaign that was run for one of the author’s clients. The post shows the steps taken to produce the content, which seems to be a solid approach to ... Read more
A GUIDE TO HELP YOU Measure and present link building Results TO INTERNAL STAKEHOLDERS My first exposure to SEO was, I believe, in 1997 – although I didn’t become familiar with the term until some time later. And wow has it been a journey – this is an amalgamation of hard-won learnings over my professional ... Read more
Recently, @marie_haynes put out a Twitter poll. The poll asked respondents whether they ‘believe link building is less effective now compared to a few years ago’. According to this write-up on Search Engine Roundtable: Over 40% of respondents indicated they think link building has become less effective, vs. Almost 30% indicated no, it’s not less ... Read more
H/T to @joehall, who recently called out the SEO Industry’s collective over-focus on the “quality” of a backlink. As Joe puts it in his article: “The SEO community has this almost unhealthy obsession with high-quality backlinks. So much so that many ignore the fundamental basics of content promotion and marketing in an effort to acquire ... Read more
Earlier this week, Garrett and I presented a 90-minute webinar that showcased a start-to-finish approach to building links to sales pages. Hosted by SEMrush, about 500 people registered and nearly 400 watched the broadcast live on YouTube and Periscope. Thank you to all who took time out of your day to join us, and a ... Read more