Citation Labs: Enterprise Link Building Agency, Tools & Campaign Incubator
Your search visitor is not in a funnel or a purchase journey, at least not from their perspective. If they’ve arrived on your money page (from organic search or not…) it’s because they have a problem they’re in the midst of solving… And most importantly for you to understand: they visit your page as a ... Read more
August 29, 2023
Topics: AI in Link Building, Citation Labs News, Content Strategy, Enterprise Link Building Tips
Here’s a guide to applying ChatGPT in the development of a link campaign for this inventory management software page from Xero. In this guide we’ll use ChatGPT to brainstorm: We then use the ChatGPT outputs to determine: We use these roles, key concerns and our reachability metrics to guide our creation of Citable Elements – ... Read more
July 6, 2023
Topics: Citation Labs News, Content Planning, Content Strategy, Enterprise Link Building Tips, Local Link Building
Scalable Link Building Ideas for Location Service Pages: Cleaning Services Edition Local sales pages present one of link building’s greatest challenges. Here’s our approach – as always we begin with a deep dive on a URL to understand the target customer, as well as the “decision space” within which purchases occur. Always Start With The ... Read more
Link building campaigns, especially those created for sales page links, require a special focus on audience and context. This differs significantly from digital PR or content promotion campaigns in that the context MUST include the sales offering itself. To effectively close link gaps of your sales pages and drive your rankings we propose that link ... Read more
Citable elements enable ANY page on your website to function effectively as a target page in a link building campaign. Citable elements enable you to focus link building resources on pages that will more quickly provide ROI – your sales pages. And even if you’re unable to actually add citable elements to a page, the ... Read more
The pressures of ChatGPT have Google scrambling for a SERPs reboot. That is, a fundamental revisioning of how to answer their billions upon billions of daily queries. Part of Google’s response comes in the form of what they’re calling “unique expertise,” which they’ll be increasingly intent upon floating up in the SERPs. These are bits ... Read more
I’m back with a doozy of a critique of another claim that a small number of ‘high-authority’ links moves mountains. We see so MANY posts about ‘high authority’ link-building having an out-sized impact, with outlandish claims and no data to back them up, so we’ve decided to call ’em when we see ’em. PLEASE NOTE: ... Read more
When we prospect for links and resource pages – the classic target for the white-hat style link begging tactic – we often wondered which advanced queries are most-likely to return to us the pages we’re after. Here are the 10 most-productive queries in case you have links-page prospecting to go and do right now. Read ... Read more
Our guide to landing page link building was one of our biggest publication hits of the year… and it’s also a topic I love to talk, write and strategize about as you can see in the article itself. This is the page where the webinar will be watchable. URL for copy/paste sharing if you do ... Read more
September 5, 2018
Topics: CL Tools: Link Prospector, Content Planning, Prospecting, Understanding & Serving Audiences
(NOTE: This article walks through a prospecting approach that includes mass-scraping auto-complete suggestions using a tool that we have not made public. It’s useful for prospectors even if you don’t have the tool, but just wanted to warn you before hand.) Also, here’s a webinar on the same topic: OK so let’s say you want ... Read more
In 2010 I wrote on the concept of “preciprocation,” which I lifted straight from non-profit efforts I observed at or around that time. TLDR: Do superficial favors in hopes of generating a reciprocal gesture (a link) from a publisher. Nothing wrong with link building gimmicks in my book, but I’d like us to consider thinking ... Read more
As we’ve grown in capacity (currently at 135 FT employees) and pitched Earned Placement services (often called guest posts) for a little over two years we’ve come to recognize a massive knowledge gap at most companies, from small to large. Their sales pages, whether they’re selling products or services, lack citability. In other words there’s ... Read more
If you’re manufacturing outbound links – particularly via guest placements on third party sites – your work must bear potential scrutiny from Google quality contractors… not to mention your peer competitors. How you link out – to your own or client properties as well as other supporting resources – matters tremendously. And listen – how ... Read more