Top 10 Most-Productive Links Page Prospecting Queries

Towards the Quantification of Query Productivity

When we prospect for links and resource pages – the classic target for the white-hat style link begging tactic – we often wondered which advanced queries are most-likely to return to us the pages we’re after. Here are the 10 most-productive queries in case you have links-page prospecting to go and do right now. Read ... Read more...

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Prospecting for Blogs Using Auto-Complete Suggestions

Finding Unique and Untapped Audience Facets and Topics

(NOTE: This article walks through a prospecting approach that includes mass-scraping auto-complete suggestions using a tool that we have not made public. It’s useful for prospectors even if you don’t have the tool, but just wanted to warn you before hand.) Also, here’s a webinar on the same topic: OK so let’s say you want ... Read more...

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Towards Market Mutualism

Building Links to Your Current and Future Allies

In 2010 I wrote on the concept of “preciprocation,” which I lifted straight from non-profit efforts I observed at or around that time. TLDR: Do superficial favors in hopes of generating a reciprocal gesture (a link) from a publisher. Nothing wrong with link building gimmicks in my book, but I’d like us to consider thinking ... Read more...

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Building Links to Sales Pages

a Guide to Citation-Worthy Sales Funnel Elements

As we’ve grown in capacity (currently at 135 FT employees) and pitched Earned Placement services (often called guest posts) for a little over two years we’ve come to recognize a massive knowledge gap at most companies, from small to large. Their sales pages, whether they’re selling products or services, lack citability. In other words there’s ... Read more...

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Citation Justification:

Outbound Linking Methods for Content Placements

If you’re manufacturing outbound links – particularly via guest placements on third party sites – your work must bear potential scrutiny from Google quality contractors… not to mention your peer competitors. How you link out – to your own or client properties as well as other supporting resources – matters tremendously. And listen – how ... Read more...

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