RALEIGH, NC. April 29th 2015
As Google continues to toughen up its algorithm, search engine optimization experts (SEOs) are rushing to learn online PR skills. That’s because positive media coverage is a strong signal that a site is legitimate and useful – and therefore worthy of top positions in search engine results.
A survey from CitationLabs.com, an agency that provides link building services and tools for SEOs, found that 81% of SEOs felt that PR should be an integral part of any SEO campaign.
The survey also found that:
- 71% of respondents had used online PR in the last year – and of those that hadn’t, 79% intended to do so in the year ahead
- 89% felt that editorial links would help their SEO
- 90% felt their existing link building skills were relevant to online PR
- 72% of SEOs who had used PR intend to get more training – and 86% of those who hadn’t used PR, intend to get training.
CitationLabs.com Founder, Garrett French, said, “Online PR is a hot topic in search engine optimization. Because of the growing demand, our tools now include the ability to find journalists and media outlets in all sectors – we see great growth in this area.”
However, the survey did strike a note of caution in that only a third of SEOs surveyed described their PR work as successful. “Our survey didn’t try to define what success in PR actually meant – we think that’s something for the future,” said Ken McGaffin, Director of PR Services at CitationLabs.com.
“However, overall we think that SEOs need to quickly learn media skills, or partner with PR pros to deliver integrated SEO and PR campaigns,” continued McGaffin, “We found that 36% of those who had not used PR intended to partner with an outside entity while 21% intended to recruit new staff.”
Ken McGaffin – Director of PR Services