Citation Labs News

Get updates on what's happening at Citation Labs - including news with our company with our tools, updates on the outreach research we're conducting, and more.

The Perfect 1st Client-Agency Date

ASSESSING CLIENT RELATIONSHIPS FROM A DATING PERSPECTIVE

First, a congratulations is in order. You made the choice to commit, to hold hands in the hallway, to check YES. I must say – you two make a super cute couple. You’re not necessarily out of the woods yet, but since this client made it through the initial checklist, the good news is that ... Read more...

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Announcing ZipSprout

Our Sister Agency for Local Engagement

It’s not a secret that we’ve been focused on local engagement for the past few months. But to make it official, here’s the news: Citation Labs now has a sister agency – ZipSprout – focused on finding local engagement opportunities for national brands. ZipSprout finds opportunities with local nonprofits, events and associations, not with national billboard or television brands ... Read more...

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Link Prospector Prices Are Going Up

Get Grandfathered Into Lower Rates Before July 31

The Citation Labs + Whitespark Link Prospector has developed with the times, from a link building research tool to an engine that includes a journalist and blogger database. And bigger things are coming. Get grandfathered into Link Prospector pricing by July 31.

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Link Builders and SEOs Desire PR Skills

Results from our Survey: Online PR in Link Building

At Citation Labs, we see PR as an essential component of any link building campaign, and we wanted to know if our clients and customers felt the same way. So earlier this year, we surveyed Citation Labs newsletter readers and customers with two questions in mind: How much is PR a factor in your link building efforts? How well qualified do you feel to develop your own PR campaigns? Here are our key findings.

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Introducing New Language Prospecting Options

A new feature in our Link Prospector tool

Great news, Prospectors! We're releasing new language prospecting options in the Link Prospector Tool, meaning our customers will soon be able to search for blog partnership opportunities among native speakers of many more European languages. We're partnering with UK-based communications agency, ICS-digital, to create and implement these new international language report types.

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12/18 Webinar – Link Building Brainstorm with Eric Ward & Garrett French

Announcing our Webinar on 12/8

On Thursday, December 18th (at 12pm ET), Eric Ward, and Garrett French will speed brainstorm link building ideas for ten websites. They'll be developing content and outreach ideas for each business as if working for a new client.

Want your website to be considered for a free on-air speed consultation? Fill out our survey to enter.

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53 Link Building & SEO Posts

A Round-up From Fall 2014

What a Fall we're having at Citation Labs - new Director of PR Services, Ken McGaffin, making our link building agency service offerings stronger than ever. We held our first webinar, and we're currently planning our second.

We're also big fans of learning from our fellow link builders. Explore our round-up of the best link building & SEO posts we've read this fall (so far!)

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11/20 Webinar with Ken McGaffin & Garrett French

A Live PR Brainstorm Workshop

Ken McGaffin and Garrett French will use your business PR concerns to fuel the discussion on PR Strategy from a link-builder's perspective. From our first webinar, we learned that participants join with questions and ideas already brewing. This time, we're making viewer participation a key component of the Webinar. In other words, WE NEED YOUR INPUT to make this FREE WORKSHOP a success!

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10/17 Webinar Topic Announcement

Agency Hacks for the In-House Link Builder

You’ve got a small SEO team. Your organization understands the value of building links, but you don’t have the organizational power of a full-on link building agency. From prospecting to content creation to outreach (and then reporting!), it can feel like you need an office full of you-clones. How do you pull off a thorough link-building campaign with an in-house sized team?

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Developing Surveys for Outreach

Six Questions with Buzzstream’s Stephanie Beadell

Getting responses from email outreach can be difficult. You must ask the right questions, and crafting the perfect survey can be difficult without adequate preparation.

For expert insight into survey development, we asked Buzzstream’s Content Marketing Director Stephanie Beadell to share some of her essential tips.

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2 New Tools for Outreach-Based Campaigns

Contact Finder + Outbound Link Scraper

I have a confession. It’s more than a little embarrassing… Off and on for the last several years I’ve gathered contact info by hand. Yup that’s right, I’d spend hours going site by site to copy/paste contact us form pages and email addresses into a spreadsheet. Usually for batches of 100 or fewer sites. Sometimes ... Read more...

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Setting the Advanced Targeting Parameters for Useful Prospects

Link Prospector Mastery

Once you've selected your report type and found some productive research phrases, it's time to "dial in" your prospects with the Link Prospector's Advanced Targeting Parameters. Setting the parameters can help reduce your time spent qualifying your results by "weeding out" or narrowing the non-prospects before you even download your results.

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