48 Query Stems for Creating a Tip Inventory
For Content Marketing Research

Combine these tip-stems with your subject matter phrase roots to create an initial body of research queries for use in your favorite search engine or search scraper tool. These queries are meant to be used in conjunction with your tip inventory spreadsheet.

36 Tip Discovery Query Stems

1. [SMP] “how to”
2. [SMP] “ways to”
3. [SMP] “guide to”
4. [SMP] guide
5. [SMP] “top * tips”
6. [SMP] “Top * Ways”
7. [SMP] “to consider”
8. [SMP] considerations
9. [SMP] ideas
10. [SMP] tricks
11. [SMP] hints
12. [SMP] tactics
13. [SMP] techniques
14. [SMP] steps
15. [SMP] “top * list”
16. [SMP] intitle:list intitle:”ways to”
17. [SMP] intitle:list intitle:best
18. [SMP] “top * reasons”
19. [SMP] “top * best”
20. [SMP] “top * ideas”
21. [SMP] “help with”
22. [SMP] “help for”
23. [SMP] “approach to”
24. [SMP] recommendations
25. [SMP] insights
26. [SMP] advice
27. [SMP] “common sense”
28. [SMP] skills
29. [SMP] “solutions to”
30. [SMP] secrets
31. [SMP] warnings
32. [SMP] dangers
33. [SMP] trouble
34. [SMP] problems
35. [SMP] “do’s and don’ts”
36. [SMP] intitle:”need to know”

11 Common Tip Collection and Grouping Queries

1. [SMP] tutorial
2. [SMP] checklist OR “check list”
3. [SMP] worksheet OR “work sheet”
4. [SMP] process
5. [SMP] guidelines
6. [SMP] book
7. [SMP] “cheat sheet”
8. [SMP] “quick reference”
9. [SMP] filetype:.pdf
10. [SMP] filetype:.ppt
11. [SMP] filetype:.xls

4 Vertical-Specific Tip Grouping Examples

1. [SMP] lesson plan
2. [SMP] drills
3. [SMP] recipes
4. [SMP] “check sheet” OR “tally sheet”

Related Resources:

11 Suggested Columns for Your Tip Inventory Spreadsheet
A Brief Introduction to “Subject Matter Phrases” for Content Marketing Research