PR & Link Building Webinar

What does a story on marital intimacy have to do with a travel website? How can an interior designer get publicity through helping the homeless?

In this webinar, Ken McGaffin and Garrett French take on PR for Link Builders, discussing the types of stories that capture journalists’ and readers’ attention. Ken lists ways that any company, even a business in an over-saturated industry, can stand out and place unique press pieces.

Continuing from Ken McGaffin’s recent post on six types of business stories to pitch press, this Webinar covers examples from recent news of businesses that created powerful news stories (and many links) through smart and savvy PR.

Important pullouts:

• Plan your monthly PR calendar a year ahead.
• It’s okay if you know ZERO journalists. You can still get good coverage (Ken says so!).
• Give each story a succinct, powerful “blurb,” and don’t bury your blurb underneath all the other fluff.
• Sex sells (as long as you have something interesting to say about it).

Email megan@citationlabs.com to receive the PR templates and examples mentioned in the Webinar.

Garrett French

Garrett French is the founder of Citation Labs, where he helps brands stay visible in AI answers and search through citation optimization and relevance-led link building at scale. His team studies how buyers use AI tools to shortlist purchases and deploy campaigns designed to increase client citations in recommendations.

He also built Xofu, a platform that tracks brand visibility across AI-generated recommendations, benchmarks competitors, and surfaces the pages AI references. And he leads ZipSprout, which builds sponsorship links by connecting businesses with nonprofits, events, and local organizations.

Garrett’s current explorations focus on decision efficiency and AI response behavior: how buyers decide, how AI systems “decide,” and how comparison assets influence what is cited for high-intent selection prompts.