AI TOOLS STEALING YOUR TRAFFIC AND CUSTOMERS?

We help businesses that rely on search to drive revenue in highly competitive environments increase visibility (and conversions) in LLMs.

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20+

years link-building + SEO experience

185,468

links built

35%

average revenue increase

INCREASE CONVERSIONS FROM CHATGPT

Google isn’t the only search path anymore. Numerous generative AI tools create numerous paths to your business. Be there.

USE OUR LEARNING

Don’t waste time guessing what works and what doesn’t. Or trying to learn a whole new field. Rely on our tested experiments and results with LLMs to increase visibility.

GET 1ST PARTY DATA

Eliminate guesswork and make confident, strategic SEO decisions. We interview your customers who convert from GPT to learn what they searched for and why.

STRATEGY DESIGN

Learn where LLMs train and get a strategy for placing relevant content, brand mentions, additional context, and links in key areas for customers to discover.

LLM RANK REPORTING

Get reporting your CMO will love—that’s easy to share throughout your organization, showing how your business appears in LLMs.

BOFU CONVERSION FORENSICS FOR CHATGPT

Learn how ChatGPT guides customers to a sale so you can replicate that across your website. 

Our audit starts with reviewing customer data from recent ChatGPT conversions to learn what ChatGPT crawls and why to find your best-converting Bottom of Funnel (BOFU) prompts.

Sources of customer data:

Surveys and interviews of customers who converted from ChatGPT
PAA (People Also Asked) data from Google
Social listening on platforms like Reddit, LinkedIn, Instagram, YouTube, and TikTok
Customer service logs and reviews

With this data, we reverse engineer and review 1000s of BOFU prompts to find brand mentions, URLs, and triggers for specific URL crawls of your website and your competitors.

Your results will identify the most valuable BOFU prompts you should target with content and links to stay visible in ChatGPT.

Get Your Audit

TRACK RANK IN LLMS

Discover the visibility of your home page, product page, and other key “money pages” in ChatGPT compared to competitors.

Discover how AI tools surface links in your space.
Identify opportunities to increase search visibility and authority in leading tools.
Share insights with leadership teams looking for an answer to AI’s impact on search.

Test It Out

PEOPLE THINK WE’RE AWESOME!

“Most link builders give you a list of sites and their authority. Best case, you get a monthly report with a list of all the links. Citation Labs goes…beyond the extra mile…they go an extra hundred miles. They partner with you to understand your business, goals, and competitive landscape. Then, get you links that get results.

James provides a 20-page report showing the impact link building has on our traffic: improved rankings, authority, and conversions. While there’s an element of correlation, we can connect the data points to prove the ROI of our campaigns.”

Scott Eggenberger Director of Search, University of Phoenix

“Trying to find 500 links to a page is difficult. For the scale we had, Citation Labs provided significant links. And it felt like they did their due diligence to find higher quality links than other agencies. We set up guardrails for the links we wanted (and trusted). They delivered.”

Lorrin NahinuSenior SEO Analyst, Angi

“After working with several link building agencies over six months and carefully tracking output & performance, Citation Labs was the only agency that demonstrated direct, positive impact on our priority landing pages. So I asked for a job.”

James WirthManaging Director, Product & Growth, Citation Labs

“Garrett French is one of the smartest people I know. An absolute A-List thought leader. If you’re not using any of Citation Labs tools, I suggest you start immediately, before your competition does.”

Eric Ward

“I brought on Citation Labs after seeing their results at a former company. We got a huge win in an emerging vertical within a few months of working with them. I got a company-wide shout-out. After that, the CEO knew my name. It helped build buy-in to our SEO program and expand our budget down the line.”

Lee Elliot Spoonflower, SEO Manager

“Working with Citation Labs has been an absolute pleasure. Their strategic advice has been invaluable, offering insights that have truly elevated our outreach approach. What stands out even more is their unwavering reliability and punctual delivery.”

Claudia Cruz Senior Outreach Manager, Adobe

“I started working with Citation Labs in 2019. I had heard great things about Garrett and his team and was pleased to learn the reputation was well earned – these folks ‘walk the walk’. They helped us design several projects over the years and were always eager to review effectiveness and adjust if needed. I’ve always found Citation Labs to not only be both professional and effective; but a pleasure to work with as well.”

Charles TaylorDirector of SEO, Fox Corp

“Garrett French has solidified his reputation as one of the few true, authoritative, innovative link builders in our industry. There are only a handful of marketers who have mastered and cultivated the craft of link building. Garrett is certainly one of them.”

Russ Jones Principal Search Scientist, Moz

FREQUENTLY UNASKED QUESTIONS (FUQs)

How do LLMs impact our current search traffic and conversions?

Traditional SEO has focused on ranking in Google, but LLMs are reshaping search behavior by providing direct answers instead of driving clicks. This means that the buyer’s journey is very different.

Buyers no longer rely solely on specific keywords to drive searches to specific pages that answer those queries. Instead, they can engage with an LLM through a series of prompts to quickly find the answer to their problem along with a relevant product or service.

Companies relying on search traffic must assess how much of their audience is using AI tools and whether they are visible in those responses.

What factors determine whether our brand appears in LLM responses?

Unlike traditional search rankings, LLMs generate responses based on training data, citations, and linked content. SEOs must understand what sources AI models prioritize and how to strategically place brand mentions where LLMs pull their answers.

Once you identify these sources, you can create content to address these queries. Content and citations still matter to your prospective market. You just need to rethink how you approach both.

Are LLM mentions the same as organic rankings?

No. While Google rankings are based on indexing, backlinks, and authority signals, LLM responses come from data sets, citations, and query patterns. Optimizing for LLMs requires a different strategy than traditional SEO, but there is some overlap between the two.

Who in our company needs to be involved in an LLM visibility strategy?

Unlike traditional SEO, optimizing for LLMs may involve SEO, content marketing, PR, customer service, and sales. Teams must align on how to position brand mentions, distribute authoritative content, and integrate AI-driven search insights into business decisions.

How do we track and report our brand’s presence in LLMs?

Most SEO tools do not track AI-generated results, making it difficult to measure visibility.

Every search with an LLM is different because it relies on natural language instead of keywords to find answers. This adds complexity to the buyer’s journey, as each journey can be drastically different from the next.

Citation Labs provides LLM Rank Reporting, helping SEOs share AI search performance with leadership in a way that aligns with broader marketing goals.

What competitive insights can we gain from LLM optimization?

Understanding how competitors are mentioned in AI-generated responses provides valuable insights. SEOs should ask:

Are competitors appearing in AI-driven answers when our brand is not?
What content and citations lead to their mentions?
How can we adjust our strategy to increase visibility in LLMs?
What types of assets and citations would we need to increase visibility in LLMs?

How do we justify investment in LLM visibility to leadership?

Many executives are still unfamiliar with the impact of AI on search. SEOs should frame the investment as future-proofing search visibility, ensuring that the company remains discoverable as search behavior shifts from traditional engines to AI assistants.

What happens if we ignore LLM search?

Businesses that fail to optimize for LLMs risk losing visibility to competitors who actively shape AI-generated responses.

We’re currently seeing LLMs take search volume from Google and major websites. This means lower organic traffic, fewer conversions, and decreased brand authority from businesses that do not appear in AI-driven search environments.

How long does it take to see results from LLM optimization?

Unlike traditional SEO, which relies on crawling and indexing, LLM optimization depends on when AI models update their data sets. Some updates happen monthly, while others are longer-term. Companies should approach this as a continuous process rather than an instant-ranking solution.

Can we repurpose our existing SEO strategy for LLM visibility?

Traditional SEO strategies can provide a strong foundation, but LLM optimization requires different tactics.
Companies must focus on:

AI-readable content formatting
Placing citations in high-authority sources
Optimizing for AI-driven user journeys
Creating a complete knowledge graph
Addressing unique customer concerns

What type of reporting will leadership expect from LLM optimization?

Leadership may not be familiar with LLM-specific metrics, so reporting should translate AI visibility into business impact, such as:

Brand mentions in AI-generated responses
Customer engagement from AI search paths
Competitive benchmarking in AI-driven search environments
Confirmation from new customers who converted using LLMs
Clear connections between sales impact and LLM optimizations