Engagements begin with a link gap analysis – comparative analysis of backlink profiles, link growth velocity, freshness & relevance, spam score and organic KW difficulty, link relevance, and more. Once we understand the search landscape, we’re in a position to make link tactic and count recommendations.

In addition to the SERP & link gap analyses, Citation Labs provides ongoing weekly activity insights, showcasing the outputs of the campaign: referring pages, domains, anchors, links earned, alongside metrics for publishers.

Monthly impact reports highlight growth over time across numerous metrics and segments, measured against a control group of on-domain pages that are not part of the campaign.

Showcasing time-series performance + measurement against control (similar to A/B testing) creates a high correlation between inputs (links earned), and outputs (impact observed).

Metrics include avg. rank, share of voice, PA, rank distribution and more, across numerous relevant segments.

Your offering can earn you links, and we’re here to tell its story in a new way.

The overwhelming majority of content we create is not branded. Instead, we focus on your offer’s use case, lifestyle choices and pain points it solves. This aligns the contextual relevance of the content being produced squarely with the products and services you provide, and builds authority for the topics that matter to you and to your site visitors.

We start with the intent behind your target keywords, build a brief that aligns with your page content, focus on citable elements that show the value of linking to your page (link justification) to build your site’s topical authority.

We develop multiple timely angles and evergreen pitches, and we handle all outreach and article placements.

Citation Labs’ Founder Garrett French leads link prospecting, ensuring that our research and outreach align with each client’s visibility objectives.

Our research team creates & curates content for unique publishers that can be highly valuable to a market, including:

• Link-worthy articles and “how-to” guides
• Unbranded & branded editorial content
• Microsite strategy + content & web development
• Local [community] outreach research, strategy & execution
• Products/services for review
• Edu-grade linker-valued content
• Website copy
• In-funnel brand strategy
• Blog posts – calendar development & production

We have in-house web development capabilities, content strategists, copywriters, and an outreach team, and analysts turning your content into professionally-designed and well-written landing pages and websites that will increase visibility, improve rankings, and drive impact.

We go beyond just getting links.We analyze the search landscape for your pages.We create relevant content to make a difference.We reach unique publishers that are often overlooked.We report on your links’ impact & ROI.

And it’s all centered around mission-based campaigns designed to provide value – both for your target audience and for the publishers’.

You won’t be forced into a static mold; Citation Labs will develop a formula to fit your business’s visibility, customer, & SEO goals.