LET’S BUILD YOU SOME LINKS
Set up a meeting to explore how we can help you correct your traffic decline and get your sale pages in front of more potential customers.
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PEOPLE THINK WE’RE AWESOME!
“Most link builders give you a list of sites and their authority. Best case, you get a monthly report with a list of all the links. Citation Labs goes…beyond the extra mile…they go an extra hundred miles. They partner with you to understand your business, goals, and competitive landscape. Then, get you links that get results.
James provides a 20-page report showing the impact link building has on our traffic: improved rankings, authority, and conversions. While there’s an element of correlation, we can connect the data points to prove the ROI of our campaigns.”
“Trying to find 500 links to a page is difficult. For the scale we had, Citation Labs provided significant links. And it felt like they did their due diligence to find higher quality links than other agencies. We set up guardrails for the links we wanted (and trusted). They delivered.”
“I knew they could deliver relevant links at scale for our organization. Even better, they could deliver reporting on the results that met the needs of an enterprise company like ours.”
“I brought on Citation Labs after seeing their results at a former company. We got a huge win in an emerging vertical within a few months of working with them. I got a company-wide shout-out. After that, the CEO knew my name. It helped build buy-in to our SEO program and expand our budget down the line.”
“Working with Citation Labs has been an absolute pleasure. Their strategic advice has been invaluable, offering insights that have truly elevated our outreach approach. What stands out even more is their unwavering reliability and punctual delivery.”
“Choosing the right agency is a people thing. Citation Labs has a lot of great energy. You feel like you’re part of the group. They’d check in on a personal level, always looking for ways to offer support and strategy. They’re my agency besties.”
FREQUENTLY UNASKED QUESTIONS (FUQs)
What internal stakeholders need to be on the call?
For the sales call, we need the in-house SEO leader. These senior-level decision-makers usually have the role of:
- Head of SEO
- Director of SEO
- SEO Manager
- Outreach Manager
- Director of Search
- Senior Director of Search
- Head of Growth
- Comms
- Rev Ops
- Performance Marketing
This ensures that you get the most value out of the call as you will prepare several in-depth, technical reports to share beforehand.
Are we looking for a short-term boost or a long-term competitive advantage?
Some companies seek quick SEO wins, while others invest in sustainable link-building strategies that provide long-term value. Understanding whether the goal is scaling rankings over time or fixing an immediate gap helps Citation Labs craft the right approach.
How do we justify this investment to leadership?
During the first call, we will run a few audits and put together a report for you to share with your internal team that connects projected efforts to ROI.
This starts the conversation with leadership teams around ROI for link building. It also shows how our reporting works and how we connect efforts to business metrics. Both make it easier to communicate the value of link building internally from the get-go.
However, our long-term goal isn’t to justify the link-building budget—it’s to grow that budget.
What specific business problem are we trying to solve with link-building?
Many companies approach link-building as a general SEO tactic, but success depends on solving specific business challenges.
You may be trying to correct a traffic drop. But what are the consequences of that decrease in visibility? Are competitors gaining visibility in LLMs while your brand is absent?
Before reaching out, define the primary outcome you need to achieve. If needed, we’ll work with you on call to help you further define your goals.
How does link-building fit into our overall marketing and sales strategy?
You should have a clear view of how SEO will fit into your company’s growth engine. Link-building should align with sales, demand generation, and content marketing efforts.
Before engaging, businesses should ensure they have clear goals that tie SEO to revenue, pipeline growth, or brand positioning.
Who in our company needs to be involved in the decision to work with Citation Labs?
While we mostly meet with Lead SEOs on sales calls, our champions work directly with key stakeholders to get buy-in on backlink campaigns.
These stakeholders are:
- PR Teams
- Content Teams
- The CMO
- PPC teams
- Legal
- Compliance
And we provide our champions with the data, assets, and discussion points they need to successfully navigate those conversations.
Are we ready to track and measure the impact of link-building?
Many businesses struggle to connect SEO efforts to business impact. Citation Labs provides reporting tied to key metrics like traffic, conversions, and revenue, but companies should assess whether they have the right tracking and analytics setup to fully measure success.
Why do we need external help instead of handling link-building internally?
It has taken us nearly 20 years to build a system for finding prospective publishers, conducting outreach, following up, and getting placements.
To streamline this process, we built custom tooling and a tech stack to automate aspects of our process and support more personalized pitches. We’ve also learned how to turn “No” into “Yes” with publishers and what types of content they value.
Building a similar team and tooling in-house would take considerable time and resources. Rather than getting new links to key pages, you’ll need to invest in training and development.
As such, our clients often find it more cost-effective to work with us. However, we have helped train in-house teams to run outreach internally.
How do we ensure we don’t repeat past mistakes with link-building?
We’ve worked with many clients who have had poor experiences with low-cost link vendors and link-building agencies. From these engagements, we’ve learned what didn’t work, why, and where the service can be improved. And we used those insights to further develop our service.
We’ve also refined our process, approach to strategy, and tactics over the years as link building (and SEO) is a continuously evolving industry. In every engagement, we bring our experiences, experiments, and education.
This mindset of continuous evolution through reflection has helped us continue to help our clients outperform their competitors.
What type of reporting will leadership expect from this engagement?
Over the years, we’ve learned to create reporting your CMO will love.
Our monthly link impact report is not a simple spreadsheet of new backlinks with DR/DA and site traffic. Instead, we use control groups to show the impact of new links on key sales pages every month. The reporting breaks down the share of voice, keyword ranking, and visibility changes on each page.
All of these insights are connected to ROI using existing sales metrics from the organization and industry conversion benchmarks. The output is a clear overview of how our link-building campaigns increase sales and conversions on the core pages we target.
How do we measure success beyond just rankings and traffic?
We know what’s at stake for our champions.
They need to justify their role in the organization by showing their work impacted the bottomline. This is difficult when there are so many obstacles SEOs have to navigate internally to do their jobs—from weak buy-in to approval processes to explaining the complexities of SEO over and over again.
Over the years, we’ve managed to help our champions succeed and grow in their roles while facing often unpredictable search performance. They’ve over-delivered on KPIs, earned praise from their CEOs, been promoted, and even landed new roles.
Links that impact business metrics are great. But becoming an invaluable resource to our stakeholders is our real goal.
WE’VE BEEN FEATURED IN:
