Webinar: Citation Labs’s 2nd Annual Live Brainstorm

Eric Ward, Shari Thurow and Garrett French on Link Building and Site Usability

We had way too much fun live brainstorming with Eric Ward last year, so this holiday season, we did it again. And this time we invited site usability expert (and Citation Labs friend), Shari Thurow.

We gathered site suggestions from webinar participants before the session and chose four to analyze off-the-cuff during the webinar:

At 5:55 – http://www.ohioquotes.com : A lead-gen site with decent structure, but lacking in overall content communication and a lack of solid link-worthy material.

At 25:53 – http://www.grossarltal.info/en/holidays.html : A travel-booking site with a beautiful design, but whose menus are difficult to navigate when you just want a hotel room.

At 42:21 – http://yourlocalkids.com : An events and family fun ideas site with a stellar authenticity factor, but that’s a little distracting when it comes to navigation and task-completion.

At 59:41 http://www.bowhunterssuperstore.com : An e-commerce site well-focused toward an audience, but lacking easy-to-understand page structure and link-worthy digital assets.

This webinar is for you if:

  1. You want some great, simple tips on improving site navigation.
  2. You have a site that needs a link-worthy content strategy, and you’re not sure where to begin.
  3. You want to hear three industry experts off-the-cuff brainstorm in front of a live audience.

 

And be sure to sign up for the “lecture” portion of our webinar week, Thursday, December 17 at 12pm ET. Shari, Garrett and Eric will return to deliver their expertise slide-deck style, all wrapped up with a bow on top :).

PS – Here is the link to Jakob Nielson’s book that Shari mentioned in the webinar.
Garrett French
Garrett French

Garrett French is the founder of Citation Labs, where he helps brands stay visible in AI answers and search through citation optimization and relevance-led link building at scale. His team studies how buyers use AI tools to shortlist purchases and deploy campaigns designed to increase client citations in recommendations.

He also built Xofu, a platform that tracks brand visibility across AI-generated recommendations, benchmarks competitors, and surfaces the pages AI references. And he leads ZipSprout, which builds sponsorship links by connecting businesses with nonprofits, events, and local organizations.

Garrett’s current explorations focus on decision efficiency and AI response behavior: how buyers decide, how AI systems “decide,” and how comparison assets influence what is cited for high-intent selection prompts.