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# Citation Labs

Citation Labs: Enterprise Link Building Agency, Tools & Campaign Incubator

## Sitemaps

- [XML Sitemap](https://citationlabs.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://citationlabs.com/blog/)
- [Link Building Brainstorm: Panelboards, Switchboards and Switchgear](https://citationlabs.com/link-building-brainstorm-b2b-switchboards-et-al/) - Building links to a category page about… Panelboards? Switchboards? Switchgear? Where do you even start with a page like this on se.com? Here's the above the scroll view on desktop (doubtful there's much mobile traffic): OOF. Visit the page then come back as we unpack our approach to building links into seemingly inscrutable, obscure or
- [AI Answer Tracking Wins and Woes: What to Measure and How to Avoid False Wins](https://citationlabs.com/ai-answer-tracking-wins-woes-false-wins/) - Avoid false wins in AI answer tracking by separating citations, mentions, recommendations, and framing, then comparing lift against a control.
- [How 15 Years of Link Building Prepared Me for AI Search](https://citationlabs.com/how-15-years-of-link-building-prepared-me-for-ai-search/) - AI search rewards evidence that helps people decide. See how citation optimization turns link building into source placement, context, and decision support.
- [Decision Architecture: Interventions for Practitioner Choice-Point Efficiency](https://citationlabs.com/decision-architecture/) - Learn how Decision Architecture helps B2B firms stay visible in AI search by mapping buyer choice points, citation gaps, stakeholder friction, and veto risk.
- [The Funnel’s New Gatekeeper: 48-Participant Behavioral Study of How Buyers Shortlist in AI Mode vs. Google’s Universal Results](https://citationlabs.com/funnels-new-gatekeeper-google-search-ai-mode-shortlisting-behavioral-study/) - Behavioral research with 48 participants shows how buyers shortlist in Google Search and AI Mode and what brands need to change to stay visible.
- [Technical Audit of the Offering-to-Outcome (O2O) Framework for Reliable AI Retrieval and Visibility in Complex SaaS Environments](https://citationlabs.com/technical-audit-of-the-offering-to-outcome/) - Executive Technical Summary The rapid evolution of Information Retrieval (IR) from lexical keyword matching to high-dimensional semantic vector search has fundamentally altered the requirements for digital content visibility. In this new paradigm, led by Large Language Models (LLM) and Retrieval-Augmented Generation (RAG) architectures, the traditional SEO strategies of "creative variation" and "keyword stuffing" can act
- [Citation Engineering: Surviving the Collapse of SEO Content](https://citationlabs.com/citation-engineering-surviving-seo-collapse/) - Most content is invisible to AI. Citation Engineering fixes that. Learn how to build net-new, citable content that survives the collapse of SEO traffic.
- [PARSE: Building Content That Supports Your Buyer’s Reality](https://citationlabs.com/parse-custom-gpt-building-content-for-buyer-reality/) - Buyers don’t want content. They want help. PARSE is a Custom GPT that shows if your content survives the pressure, blockers, and roles they live in.
- [Using Off-Domain Comparison Assets to Influence LLM Visibility in Enterprise Search](https://citationlabs.com/using-off-domain-comparison-assets-to-influence-llm-visibility/) - Can off-domain comparison assets change LLM citations and rank in enterprise search? Findings from a controlled microsite test, plus a pilot checklist.
- [Yes, AI Rank Is Trackable: Results From 4,579 Buyer Prompts](https://citationlabs.com/measuring-ai-visibility-with-visibility-percent-and-recommendation-rank/) - We tracked 4,579 prompts over 12 weeks. Learn why Presence Rate and Recommendation Rank hold up for measuring brand visibility in AI answers at scale.
- [Measuring 3rd Party Influence on AI Answers](https://citationlabs.com/measuring-3rd-party-influence-on-ai-answers/) - Learn how third-party assets can influence AI answer citations and recommendations, and how brands can measure visibility beyond rankings and traffic.
- [The Invisible Shortlist: Brands Lose Buyers Before They Compare Options](https://citationlabs.com/invisible-shortlist-brands-lose-buyers-before-comparison/) - Buyers now accept AI-shaped shortlists before comparing options. Brands that don’t appear often miss consideration before clicks or site visits.
- [Measuring AI Visibility When Google Answers Before the Click](https://citationlabs.com/measuring-ai-visibility-when-google-answers-before-the-click/) - Google now answers more buyer research before site visits. Learn what AI Mode data shows and how SEO teams should measure AI answer visibility before the click.
- [What TurboQuant Could Mean for the Citation Gap](https://citationlabs.com/what-turboquant-could-mean-for-the-shortlist-gap/) - TurboQuant may make retrieval cheaper and broader, raising the bar for citation inclusion, citation optimization, and third-party reinforcement.
- [Google AI Mode Changes Buyer Shortlisting: What Marketers Need To Measure Now](https://citationlabs.com/google-ai-mode-buyer-shortlisting-study-highlights/) - See how Google AI Mode changes buyer shortlisting, brand visibility, and trust, plus what marketers should track to stay visible in AI answers.
- [The Risk of Focusing <br />on High-DA Links](https://citationlabs.com/the-risk-of-focusing-on-high-da-links/) - If your criteria for qualifying a link includes authority (DA, DR, AS, etc.), ignoring sites with a value you consider to be too low could REALLY cost you.
- [Purchase Decision Support: a Guide to Applied EEAT in Money Page Link Building](https://citationlabs.com/purchase-decision-support-a-guide-to-applied-e-e-a-t-in-money-page-link-building/) - Your search visitor is not in a funnel or a purchase journey, at least not from their perspective. If they’ve arrived on your money page (from organic search or not…) it’s because they have a problem they’re in the midst of solving… And most importantly for you to understand: they visit your page as a
- [Are AI Overviews Draining Clicks? Here’s What We’re Seeing.](https://citationlabs.com/ai-overviews-click-impact/) - The conversation around AI Overviews has been heating up. Did AI Overviews just kill Link Building? SEO? NOPE & NOPE! While the search landscape is shifting, AI Overviews haven’t replaced core SEO fundamentals; they’re layering on new dynamics to consider. Where does that leave us? We know content discoverability, search engine readability and relevance remain
- [“Link Building your CMO will Love”](https://citationlabs.com/link-building-your-cmo-will-love/) - brightonSEO San Diego was nothing short of electrifying. It wasn’t just the sunny November skies or the picturesque boardwalk that set the tone—it was the palpable energy of thousands of SEO professionals, marketers, and innovators coming together to share, connect, and, let’s be honest, occasionally (or maybe all the time haha) nerd out over our
- [2025 Link Building Survey Results: What the Data Tells Us About Strategy, ROI, and What’s Next](https://citationlabs.com/2025-link-building-survey/) - Help uncover industry-wide insights that can help you refine your link-building & overall SEO strategy, and demonstrate measurable results. Learn about our survey.
- [Introducing: Impact Radius](https://citationlabs.com/introducing-impact-radius/) - Does Building Backlinks to One Page Boost Others? One of the biggest unanswered questions in off-page SEO is whether building backlinks to one page can boost SERP rankings to other pages on the same site. The idea has been floating around since the early 2000s, way before John Mueller aired out “link juice” like Jay-Z
- [Making an Impact: Citation Labs’ First Annual Day of Service](https://citationlabs.com/making-an-impact-citation-labs-first-annual-day-of-service/) - On April 22, 2025 — Earth Day — Citation Labs celebrated something special: our Inaugural Day of Service! Every team member received a full day of PTO to volunteer with a nonprofit of their choice, with the simple mission: make a difference. While many of us took to the parks and beaches for clean-up efforts
- [FLUQs: Answer the Hidden Questions or Vanish in AI Search](https://citationlabs.com/fluqs-answer-hidden-questions-ai-search/) - Most content gets flattened in AI search. Stay visible by uncovering FLUQs (hidden buyer questions) and structuring your answers for reuse in LLMs.
- [The Citation Optimization Framework: Measuring AI Response Behavior to Power Source Node Engineering](https://citationlabs.com/citation-optimization-framework/) - Our method for citation optimization: run the same buyer prompts repeatedly, record recommendations and citations, then tie shifts to specific page updates.
- [The Axis of Advantage: Providing Differentiated Proof That AI Cites and Buyers Trust](https://citationlabs.com/the-axis-of-advantage/) - When comparison charts make every vendor look identical, buyers stall. Find the deciding question and publish proof so AI and buyers pick you.
- [Unique Value Proposition: Designing a Zero-Friction Choice Environment for Customers](https://citationlabs.com/unique-value-proposition-design-zero-friction-choice-environment/) - Design a unique value proposition that lowers buyer friction, supports internal champions, and improves AI citation visibility.
- [Decision Efficiency: Optimizing for the Physics of Choice](https://citationlabs.com/decision-efficiency-physics-of-choice/) - Buyers stall when decisions feel costly. Learn how to cut decision drift with clearer comparisons, proof, and quick checks that speed yes or no today.
- [Foundations of the FUQ Model](https://citationlabs.com/foundations-of-the-fuq-model/) - Context and Function This Prependix provides the conceptual and methodological foundations for the FUQs: A Universal Model of Latent Inquiry framework. These three sections summarize the scaffolding of epistemic energetics (the study of how systems convert resistance into learning): Foundation A – Lexicon of Core Terms: Defines the principal variables and constructs (intent, resistance, expressivity,
- [New Bulk Backlink Checker Tool](https://citationlabs.com/new-bulk-backlink-checker-tool-input-urls-check-for-links/) - I built a bulk backlink checker tool for my fellow link monkeys out there!
- [Citation Labs Process and Tools for Large Scale Broken Link Building](https://citationlabs.com/citation-labs-process-and-tools-for-large-scale-broken-link-building/) - The process below helps you cover a lot of ground - you can find and analyze thousands of resources and root out the dead pages and sites quite quickly.
- [Tracking-Worthy BOFU Prompts](https://citationlabs.com/tracking-worthy-bofu-prompts/) - Designing Tracking-Ready Decision-Stage Queries for Visibility Analysis 01 — Purpose and System Context The BOFU Prompt Authoring Guide defines how to construct decision-stage prompts that generate trackable, analyzable, and ethically comparative visibility data. These prompts are not marketing queries.They are instrumented probes — designed to measure what an AI system knows, retrieves, and reasons about
- [New Link Launch Features That Take Link Gap Analysis to the Next Level](https://citationlabs.com/next-level-link-launch-features-released/) - We’re excited to roll out a major software update packed with enhancements that improve usability, performance, and automation. From more precise local campaign targeting to AI-driven recommendations, these updates streamline workflows, improve data accessibility, and provide more intelligent insights.Our development team has pulled out all the stops on these features to ensure a smooth user
- [We’re talking links at SEO for Paws September 25th, 2024](https://citationlabs.com/were-talking-links-at-seo-for-paws-september-25th-2024/) - Throughout our journey in the world of SEO, we’ve come to understand that it’s not just about algorithms and metrics; it’s about the people, passions & priorities that unite us. With SEO for Paws 2024, we find ourselves at the intersection of optimization and empathy. This event isn’t just an opportunity to hone our technical skills but to amplify the impact we can have when we work together towards a greater purpose.
- [Infographic: Quick Start Guide for Purchase Decision Support Using ChatGPT](https://citationlabs.com/purchase-decision-support-infographic/) - This is a quick start companion guide for Garrett's comprehensive 'applying E-E-A-T in money page link building' process. You can also download the full infographic as a PDF: Download Now You can download the full infographic as a PDF here: Download Now Resources for Further ExplorationIf you’re ready to integrate ChatGPT into your
- [[Links [are not | are no longer] a | There is no Universal] Top 3 Ranking factor(s)](https://citationlabs.com/links-not-top-3-ranking-factor/) - During PubCon Pro 2023, Google's Gary Illyes indicated backlinks are not a top 3 ranking factor; also, there are no universal top 3 factors. Let's explore.
- [AI-Assisted Link Campaign Design for Inventory Management Software](https://citationlabs.com/ai-assisted-link-campaign-design-inventory-management-software/) - Garrett French delivers a guide to applying Generative AI in the development of a link building campaign for an inventory management software page.
- [Scalable Link Building Ideas for Location Service Pages](https://citationlabs.com/scalable-link-building-ideas-location-service-pages/) - Scalable Link Building Ideas for Location Service Pages: Cleaning Services Edition Local sales pages present one of link building's greatest challenges. Here’s our approach - as always we begin with a deep dive on a URL to understand the target customer, as well as the “decision space” within which purchases occur. Always Start With The
- [How to Use ChatGPT for Link Building Campaign Brainstorming](https://citationlabs.com/how-use-chatgpt-link-building-campaign-brainstorming/) - Link building campaigns, especially those created for sales page links, require a special focus on audience and context. This differs significantly from digital PR or content promotion campaigns in that the context MUST include the sales offering itself. To effectively close link gaps of your sales pages and drive your rankings we propose that link
- [Introduction to Citable Elements](https://citationlabs.com/introduction-to-citable-elements/) - Citable elements enable ANY page on your website to function effectively as a target page in a link building campaign. Citable elements enable you to focus link building resources on pages that will more quickly provide ROI - your sales pages. And even if you’re unable to actually add citable elements to a page, the
- [How to Apply Your "Unique Expertise" in Link Building (Ecommerce Edition)](https://citationlabs.com/unique-expertise-ecommerce-link-building/) - The pressures of ChatGPT have Google scrambling for a SERPs reboot. That is, a fundamental revisioning of how to answer their billions upon billions of daily queries. Part of Google's response comes in the form of what they're calling "unique expertise," which they'll be increasingly intent upon floating up in the SERPs. These are bits
- [VIDEO: Sales Page Link Building - eCommerce PDPs and PLPs](https://citationlabs.com/video-sales-page-link-building-ecommerce/) - Wherein we deep-dive into exploring initial components of a link-building campaign: how we evaluate page content for link-building purposes, demonstrate evaluating the competition, topic ideation, and exploring potential publishers. James and Garrett sat down to have a discussion to help illustrate some of the initial considerations that go into launching a campaign, focusing on evaluating
- [Link Building Services <br />in an AI World](https://citationlabs.com/link-building-services-in-an-ai-world/) - Google's scared of ChatGPT - primarily because it doesn't provide clickable advertising opportunities. Let's dig-in to the future of SEO & link-building.
- [DELIVERING LINK IMPACT to your higher-ups](https://citationlabs.com/delivering-link-impact-to-your-higher-ups/) - A GUIDE TO HELP YOU Measure and present link building Results TO INTERNAL STAKEHOLDERS My first exposure to SEO was, I believe, in 1997 - although I didn’t become familiar with the term until some time later. And wow has it been a journey - this is an amalgamation of hard-won learnings over my professional
- [Wait - only 40% of SEOs think backlinks are less effective compared to years ago?](https://citationlabs.com/how-40-percent-seos-think-backlinks-less-effective/) - After reviewing a recent Twitter poll and the ensuing dialogue, we weigh the oft-repeated question: are backlinks still effective?
- [Buyer’s Journey Link Building: a Campaign Design Worksheet](https://citationlabs.com/buyers-journey-link-building-campaign-design-worksheet/) - Wherein Citation Labs' founder Garrett French takes us on a journey of 'linking context development' that prioritizes the buyer's journey. With examples, a sample worksheet and more.
- [Stop Obsessing over DA & Just Get the Links](https://citationlabs.com/stop-obsessing-over-da-just-get-the-links/) - H/T to @joehall, who recently called out the SEO Industry’s collective over-focus on the “quality” of a backlink. As Joe puts it in his article: “The SEO community has this almost unhealthy obsession with high-quality backlinks. So much so that many ignore the fundamental basics of content promotion and marketing in an effort to acquire
- [Links to Sales Pages: Total Overhaul for 2021-2022](https://citationlabs.com/links-sales-pages-2021-total-overhaul/) - A workflow for earning links: identify pages and set link counts based on competitor profiles; develop linking context for publisher outreach; and measure impact.
- [3 🚩🚩🚩s When Naively Following Authority Links](https://citationlabs.com/3-red-flags-when-naively-following-authority-links/) - I'm back with a doozy of a critique of another claim that a small number of 'high-authority' links moves mountains. We see so MANY posts about 'high authority' link-building having an out-sized impact, with outlandish claims and no data to back them up, so we've decided to call 'em when we see 'em. PLEASE NOTE:
- [Prospecting for Blogs Using Auto-Complete Suggestions](https://citationlabs.com/prospecting-for-blogs-using-auto-complete-suggestions/) - Conduct topic research on target sites, use the topic findings to scrape auto-complete suggestions and THEN use these suggestions to build queries that address real audience concerns, questions and objectives.
- [Upcoming Webinar: Building Links to Sales Pages on 12/19 1230pm EST](https://citationlabs.com/upcoming-webinar-building-links-to-sales-pages-on-12-18-1230pm-est/) - A webinar about building links to sales pages.
- [Top 10 Most-Productive Links Page Prospecting Queries](https://citationlabs.com/top-10-most-productive-links-page-prospecting-queries/) - When we prospect for links and resource pages - the classic target for the white-hat style link begging tactic - we often wondered which advanced queries are most-likely to return to us the pages we're after. Here are the 10 most-productive queries in case you have links-page prospecting to go and do right now. Read
- [Towards Market Mutualism](https://citationlabs.com/towards-market-mutualism/) - In 2010 I wrote on the concept of "preciprocation," which I lifted straight from non-profit efforts I observed at or around that time. TLDR: Do superficial favors in hopes of generating a reciprocal gesture (a link) from a publisher. Nothing wrong with link building gimmicks in my book, but I’d like us to consider thinking
- [Building Links to Sales Pages](https://citationlabs.com/building-links-to-sales-pages/) - As we’ve grown in capacity (currently at 135 FT employees) and pitched Earned Placement services (often called guest posts) for a little over two years we’ve come to recognize a massive knowledge gap at most companies, from small to large. Their sales pages, whether they’re selling products or services, lack citability. In other words there’s
- [Citation Justification:](https://citationlabs.com/citation-justification/) - If you’re manufacturing outbound links - particularly via guest placements on third party sites - your work must bear potential scrutiny from Google quality contractors... not to mention your peer competitors. How you link out - to your own or client properties as well as other supporting resources - matters tremendously. And listen - how
- [Link Building with Stories - Webinar Recording](https://citationlabs.com/link-building-with-stories-webinar-recording/) - Great stories engage your audience, attract links from authority sites and make your pitches for guest post placements or PR coverage so much more compelling. In this free webinar, Garrett French, Kristina Welch and Ken McGaffin will show you how anyone can find great stories and turn them into terrific content. Here's the full recording of
- [What are your team's stories? Case study: ClifBar.com [video]](https://citationlabs.com/what-are-your-teams-stories-case-study-clifbar-com-video/) - https://vimeo.com/217999052 Duration: 5:52 minutes - full transcript below. ClifBar.com is a different kind of company... "the kind of place we want to work, that makes the kind of food we'd like to eat, and it strives for a healthier, more sustainable world". The Idaho company recognizes the value that the team members bring, not only
- [Get great value from small publishers [Podcast]](https://citationlabs.com/get-great-value-from-small-publishers-podcast/) - Public relations efforts tend to focus on the top tier media that everyone knows. But there are thousands of smaller publishers who can be just as valuable.
- [Heart-Shaped Surprise: How a Valentine’s Day Link-Building Campaign Helped Us Break Into Newsletters](https://citationlabs.com/heart-shaped-surprise-how-a-valentines-day-link-building-campaign-helped-us-break-into-newsletters/) - Citation Labs Content Manager, Lindsay Miller, explains how the best holiday for your content may not be during "the holidays."
- [New ideas for link building [Podcast]](https://citationlabs.com/new-ideas-for-link-building-podcast/) - So where can you get new ideas to drive your link building campaigns? In this episode, Garrett tells us what is working for him at the moment, what he’s experimenting with and why there is still great value in tactics that have gone out of fashion.
- ['Hey Saturday' Online Dating Photographer on BBC [Video]](https://citationlabs.com/hey-saturday-online-dating-photographer-on-bbc-video/) - When Saskia Nelson set up her business she decided that she didn't want to be just another wedding photographer. Instead, she decided to specialize in photographing people for their online dating profiles. Her niche business, 'Hey Saturday' has thrived and grabbed a lot of media attention, including a wonderful piece on the BBC, The woman on
- [Video Review: The Sleep Matters Club](https://citationlabs.com/video-review-the-sleep-matters-club/) - The Sleep Matters Club from a UK-based bed and mattress company, Dreams.co.uk takes a highly creative approach to content marketing. In creating content for their blog, you might expect they'd concentrate on sleep psychologists and sleep experts. That's what many of us would do - but that's not good enough Dreams! So how about a
- [[Video] What you can learn from Shopify's resident entrepreneur?](https://citationlabs.com/video-what-you-can-learn-from-shopifys-resident-entrepreneur/) - Your team can create terrific, newsworthy content if you allow them to use your products as your customers would. For example, Shopify's have a full-time resident entrepreneur, Jane Lee as part of the staff team. And she has set up a Shopify store, using Shopify software to sell Shopify products - and it has proved to be
- [Why 'fresh prospects' are your hottest prospects [podcast]](https://citationlabs.com/why-fresh-prospects-are-your-hottest-prospects/) - A website that has been updated in the last month, the last week and even the last 24 hours is what Garrett calls a 'fresh prospect'. These updates are sure signs of life - that there is a person behind the site that cares about it, adds new content - and is likely to respond
- [Is the phone the most underused tool in link building?](https://citationlabs.com/is-the-phone-the-most-underused-tool-in-link-building/) - Is the phone the most underused tool in link building? Yes, says Garrett French, founder of Citation Labs. In this podcast he takes us under the hood at his agency to show how the phone is an essential tool in all the link building they do. And he also explains how you can persuade, perhaps,
- [11 Email Experiments + The Citation Labs Outreach Best Practices Record](https://citationlabs.com/11-email-experiments-and-outreach-best-practices/) - The first rule of outreach is that there are no rules. Except for one...
- [Better Keywords, Better Links](https://citationlabs.com/better-keywords-better-links/) - Russ Jones explains how to use Moz's new keyword planner to find key phrases for outreach prospecting.
- [VIDEO: Finding Research Phrases for the Link Prospector](https://citationlabs.com/video-finding-research-phrases-for-the-link-prospector/) - https://youtu.be/GBbXhpPUZlE Megan: One of the first pieces of advice using research phrases, and this is something I think a lot of new users to the link prospect are getting confused about, is we really encourage users to go outside of sales and SEO keyword space. I have this example here of this person, for their
- [7 Elements of a Successful Guest Post Campaign](https://citationlabs.com/seven-elements-successful-guest-post-campaign/) - In our blog posts and webinars, we often hat-tip our content creation team. Lindsay Miller is this content curator. She, along with our other copywriters, develop the product behind our outreach campaigns. Perhaps you’ve been avoiding guest posting because it seems like such a pain. You have your own blog, and you write for it regularly.
- [Link Prospector Features You May Have Missed](https://citationlabs.com/link-prospector-features-you-may-have-missed/) - In this set of videos from our Link Prospector best practices series, Ken McGaffin and Megan Hannay reveal a slew of features even our top users may have missed.
- [The Perfect 1st Client-Agency Date](https://citationlabs.com/winning-a-client/) - First, a congratulations is in order. You made the choice to commit, to hold hands in the hallway, to check YES. I must say - you two make a super cute couple.
- [Local Engagement Guide  - UK vs US](https://citationlabs.com/local-engagement-guide-uk-vs-us/) - This is a guest post from Michael Fielding, who contacted us after reading the Ultimate Guide to Local Engagement, wondering if the same tactics work in the UK.
- [Announcing ZipSprout](https://citationlabs.com/zipsprout-announcement/) - Citation Labs now has a sister agency - ZipSprout - focused on finding local engagement opportunities for national brands.
- [VIDEO: Finding Press and PR Opportunities With The Link Prospector](https://citationlabs.com/video-finding-press-and-pr-opportunities-with-the-link-prospector/) - Learn how to use the Link Prospector to hunt for journalists and press opportunities in this video, by Ken McGaffin & Megan Hannay.
- [VIDEO: Finding Links and Resource Pages with the Link Prospector](https://citationlabs.com/finding-links-and-resource-pages-with-the-link-prospector/) - In our 2nd video in the Link Prospector series, Megan Hannay and Ken McGaffin explain the best strategies for links and resource pages finding with the Link Prospector.
- [How To Love The One You're With](https://citationlabs.com/new-client-checklist/) - Valerie presents the Citation Labs new client checklist, explaining how to assess potential agency-client relationships with a first-date mindset.
- [The Ultimate Guide to Local Engagement Strategies](https://citationlabs.com/local-marketing-engagement-guide/) - [Psst! Want more? Watch our webinar on local engagement.] Billboards, radio, television and print publication ads are an essential but ultimately limited method for reaching your local customers. At Citation Labs, we help nation-wide clients establish or expand their presence at the local level - online and off, and we've noticed that there are a multitude of
- [Video: The* Local Engagement Webinar](https://citationlabs.com/video-the-local-engagement-webinar/) - We’ll explain what local brand engagement entails, how local branding can benefit even a national enterprise business, and which strategies work best based on brand goals.
- [Earn 50+ Authority Links/Month](https://citationlabs.com/how-to-build-a-content-production-calendar-for-earning-50-authority-linksmonth/) - As a link builder, you can either let the bedlam manage you, or crack down on the chaos with a production calendar.
- [VIDEO: Finding Guest Post Opportunities with the Link Prospector](https://citationlabs.com/finding-guest-post-opportunities-with-the-link-prospector/) - If you're looking for guest posting opportunities in your niche, this is how to use the Link Prospector to find exactly what you're looking for.
- [Webinar: Website Navigation For Link-Worthy Content Assets](https://citationlabs.com/website-navigation-for-link-worthy-content-assets/) - We rounded up Shari Thurow and Eric Ward to discuss an often neglected topic among link-builders - where in the heck do you put link-worthy assets?
- [Webinar: Citation Labs's 2nd Annual Live Brainstorm](https://citationlabs.com/link-builder-and-site-navigation-live-brainstorm/) - Link builders Eric Ward and Garrett French, and Site Usability Expert, Shari Thurow, joined forces to live brainstorm ideas for participant-submitted websites.
- [2 New Tools for Outreach-Based Campaigns](https://citationlabs.com/2-new-tools-for-outreach-based-campaigns-contact-finder-outbound-link-scraper/) - The Contact Finder liberated me from brain mush. It automates the discovery of contact information.
- [Plan for Spontaneity](https://citationlabs.com/annual-pr-promotion-plan/) - Your promotion doesn’t happen in isolation. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories.
- [Duval Roofing PR Case Study](https://citationlabs.com/duval-roofing-pr-case-study/) - The September edition of Roofing Contractor Magazine features an atypical hero.
- [PR Planning for Newbs Webinar](https://citationlabs.com/pr-planning-for-newbs-webinar/) - This webinar, presented by Ken McGaffin, our Director of PR Services, and myself - Megan Hannay - our Director of Web Experience, focused on incorporating PR into an overall content creation.
- [Opportunity Prospecting](https://citationlabs.com/webinar-opportunity-prospecting-habits-hacks-to-enhance-your-campaign/) - A Webinar With Habits & Hacks to Enhance Your Campaign
- [Webinar: Agency Hacks 2](https://citationlabs.com/webinar-agency-hacks-2-plan-to-kick-with-content-calendars/) - Plan to Kick @$$ With Content Calendars
- [Link Prospector Prices Are Going Up](https://citationlabs.com/link-prospector-prices-are-going-up-get-grandfathered-into-lower-rates-before-july-31/) - So we’re announcing today: prices will increase for NEW subscribers to the Link Prospector after July 31.
- [Link Building in the Authority Age](https://citationlabs.com/link-building-in-the-authority-age-panel-discussion-with-sem-rush/) - On June 17, Garrett French and Nicholas Chimonas of Page 1 Power joined forces on the SEM Rush stage for a Link Building Panel Discussion.
- [Meeting Customers Where They Live](https://citationlabs.com/meeting-customers-where-they-live-building-brand-authority-links-via-qualitative-research/) - Our customers are more than buyer personas; they’re members of communities and online audiences.
- [601 Linker-Valued Audiences](https://citationlabs.com/601-audiences-for-link-builders/) - But in an effort to make our ideas more concrete, we developed out a working list of 601 potential linker-valued audiences for your content.
- [Link Builders and SEOs Desire PR Skills](https://citationlabs.com/survey-pr-skills-link-builders/) - At Citation Labs, we see PR as an essential component of any link building campaign, and we wanted to know if our clients and customers felt the same way.
- [Online PR Should Be an Integral Part of SEO](https://citationlabs.com/1666/) - Our survey found that 81% of SEOs felt that PR should be an integral part of any SEO campaign.
- [The Linkable Audience Guide](https://citationlabs.com/linkable-audience-finding/) - Now that you can turn SEO Keywords into linkable topics, we’re concentrating on discovering and defining the linkable audiences who generate links.
- [Using the Link Prospector to find Media Opportunities](https://citationlabs.com/video-using-the-link-prospector-to-find-media-opportunities/) - In this video, we'll go through the process of finding three types of press opportunities with the Link Prospector.
- [55 of the Best Link Building & SEO Posts of 2015](https://citationlabs.com/best-link-building-posts-spring-2015/) - we have another season's worth of great SEO, link building and content marketing posts from some of our favorite influencers in the space.
- [Linkable Content Brainstorming](https://citationlabs.com/linkable-content-brainstorming-from-seo-keywords-to-proven-content-topics/) - The process outlined in this post is part of our content generation routine here at Citation Labs. It helps us determine topic areas for that content from a starting list of SEO keywords.
- [How To Approach Broken Link Building in 2015](https://citationlabs.com/video-how-to-approach-broken-link-building-in-2015/) - If you go with a list in hand, instead of an open mind, you're going to miss out on big opportunities, and you may not find what you were looking for.
- [The 1 Question To Ask Before Determining Content Strategy](https://citationlabs.com/the-1-question-to-ask-before-determining-content-strategy/) - This article, the first in our series on content strategy for link builders, will explain the difference among content audiences and the type of content each seeks.
- [6 More Archetypal Stories You Can Use Right Now in Your Online PR](https://citationlabs.com/6-more-archetypal-stories-you-can-use-right-now-in-your-online-pr/) - Media stories have recognizable patterns that appear time and again in all sorts of outlets.
- [The Free Co-Citation Analysis Tool](https://citationlabs.com/co-citation-tool/) - The co-citation tool organizes domains or URLs by the number of outbound links to sites relating to your content or website.
- [Introducing New Language Prospecting Options](https://citationlabs.com/link-prospector-new-language-prospecting-options/) - Great news, Prospectors! We're releasing new language prospecting options in the Link Prospector Tool.
- [PR Editorial Links & How You Get Them](https://citationlabs.com/121-webinar-video-pr-editorial-links-get/) - Today Ken McGaffin & Garrett French spoke with James Clark of Adaptainer, a successful shipping container company that hasn't quite reached its PR potential.
- [Live Link Building Speed Consultations](https://citationlabs.com/video-live-link-building-speed-consultations-eric-ward-garrett-french/) - In just over an hour Eric Ward & Garrett French brainstormed link-building, content creation, PR opportunities and business growth ideas for 10 businesses.
- [Press List Prospector](https://citationlabs.com/new-feature-press-list-prospector-video-tutorial/) - We've been beta testing it for a couple of weeks, and we're finally ready to announce the arrival of a new feature in our Link Prospector tool.
- [12/18 Webinar - Link Building Brainstorm with Eric Ward & Garrett French](https://citationlabs.com/1218-webinar-link-building-brainstorm-eric-ward-garrett-french/) - Working with entries from our fans and followers, Eric and Garrett will develop content and outreach ideas for each business as if working for a new client.
- [How Online PR is a Powerful Link Building Tool](https://citationlabs.com/online-pr-powerful-link-building-tool/) - In this article, Ken McGaffin explores the benefits of online PR and the editorial links it can bring.
- [53 Link Building & SEO Posts](https://citationlabs.com/link-building-seo-roundup-fall-2014/) - Below is a round-up of the best link building & SEO posts we've read this fall (so far!)
- [11/20 Webinar with Ken McGaffin & Garrett French](https://citationlabs.com/1120-webinar-ken-mcgaffin-garrett-french-live-pr-brainstorm-workshop/) - Ken McGaffin and Garrett French will use your business PR concerns to fuel the discussion on PR Strategy from a link-builder's perspective.
- [Agency Hacks for the In-House Link Builder](https://citationlabs.com/link-building-hacks-webinar/) - We held our first Webinar - "Agency Hacks for the In-House Link Building Team" on Friday, October 17.
- [The Guide to Local Link Building Campaigns](https://citationlabs.com/the-guide-to-local-link-building-campaigns/) - The "local web" presents a shallow microcosm of the broader web. Topically speaking it's an inch deep and a mile wide...
- [10/17 Webinar Topic Announcement](https://citationlabs.com/1017-webinar-topic-announced-agency-hacks-for-the-in-house-link-builder/) - In this Webinar, Garrett French will discuss ways to plan SEO strategy, organize team members, and pull off large-scale projects with in-house sized teams.
- [Big Prospecting with Authority Anchors](https://citationlabs.com/big-prospecting-with-authority-anchors-a-process-guide/) - I have recently formulated a scalable and repeatable process for some of the deepest, broadest niches of audience and link opportunities that exist.
- [Mission-Based Marketing for Brand Visibility](https://citationlabs.com/mission-based-marketing-for-brand-visibility-oh-yes-and-those-link-things/) - Exciting, passionate outreach brings us brand mentions and new audiences like nothing we've done before.
- [Link Prospecting Pro Tips](https://citationlabs.com/lp-pro-tips-discovering-new-pages-on-massive-multi-author-sites/) - For an SEO it is important to know when new content is published to make sure it receives the support needed for search engines to discover and rank it.
- [Developing Surveys for Outreach](https://citationlabs.com/six-questions-with-buzzstreams-stephanie-beadell-on-developing-surveys-for-outreach/) - For expert insight into survey development, we asked Buzzstream’s Content Marketing Director Stephanie Beadell to share some of her essential tips.
- [Domain Authority on Demand](https://citationlabs.com/link-prospector-now-provides-domain-authority-on-demand/) - The Link Prospector now provides domain authority on demand for all of your qualification needs.
- [A Networking Recipe for the Micro Business](https://citationlabs.com/a-networking-recipe-for-the-micro-business-using-link-prospector/) - If you run a small business, and I'm talking itsy-bitsy small, then you have all kinds of challenges marketing online that other businesses do not.
- [The Ultimate Guide to Phone-Based Outreach for Link Building](https://citationlabs.com/the-ultimate-guide-to-phone-based-outreach-for-link-building/) - In a world where our inboxes fill up faster than a Justin Bieber concert (yeah, I went there), email has become a less effective form of communication.
- [How to Use the Link Prospector for Multilingual Prospecting](https://citationlabs.com/how-to-use-the-link-prospector-for-multi-lingual-prospecting/) - We get a small but steady trickle of inquiries about using the link prospector in languages other than English. The answer, in short, is YES, absolutely.
- [Contact Finding + Link Outreach](https://citationlabs.com/contact-finding-link-outreach-link-prospector-mastery/) - Now, at last, it's time for you to start on the final outreach portion of the process.
- [Exporting and Qualifying Your Link Prospects](https://citationlabs.com/exporting-and-qualifying-your-link-prospects-link-prospector-mastery/) - By now you've selected your tactic, identified some productive prospecting phrases, and dialed in your parameters.
- [Setting the Advanced Targeting Parameters for Useful Prospects](https://citationlabs.com/setting-the-advanced-targeting-parameters-for-useful-prospects-link-prospector-mastery/) - Setting the parameters can help reduce your time spent qualifying your results by "weeding out" or narrowing the non-prospects before you download your results.
- [Finding Highly Productive Research Phrases](https://citationlabs.com/finding-highly-productive-research-phrases-link-prospector-mastery/) - Your research phrases determine how useful and relevant your prospects will be. What's tricky about research phrases is that what works for one tactic may not work for another.
- [Choose Your Link Building Tactic](https://citationlabs.com/choose-your-link-building-tactic-link-prospecting-mastery/) - The report types in the Link Prospector are roughly organized around tactics. Here are a list of the report types, the tactics they support.
- [List-Scrape Prospecting for Link Builders](https://citationlabs.com/list-scrape-prospecting-for-link-builders/) - Link builder, there remain deep wells of link prospect opportunity... Even if you've queried every last prospect and snatched every last link from your competitors' backlink profile.
- [Gab Goldenberg's "7 Curiously Obvious Rules" SEO Book](https://citationlabs.com/review-gab-goldenbergs-7-curiously-obvious-rules-seo-book/) - This is certainly a book about SEO, and contains fresh, timeless advice, it's more a book that urges its readers to retool their mindset.
- [15 Questions on Broken Link Building](https://citationlabs.com/15-questions-with-nick-leroy-on-broken-link-building/) - Nick LeRoy, the Minneapolis SEO, adds to the broken link building interview series that began with Melanie Nathan and moved next to Napoleon Suarez.
- [4 Prospecting Approaches for Broken Link Builders](https://citationlabs.com/4-prospecting-approaches-for-broken-link-builders/) - Prospecting for broken link building opportunities typically begins with a "seed set" either of competitor/relevant sites to check for 404s.
- [53 Broken Link Building Resources](https://citationlabs.com/36-broken-link-building-resources/) - Here are broken link building tools, articles, interviews, forum posts, videos and link rot information that you may find useful in your efforts.
- [Broken Link Building: How Napoleon Suarez Gets 8-12% Conversions](https://citationlabs.com/broken-link-building-how-napoleon-suarez-gets-8-12-conversions/) - Big thanks to Napoleon Suarez of SEO Company Seer Interactive for generously contributing to my education on broken link building...
- [Broken Link Building Tips](https://citationlabs.com/broken-link-building-tips-an-interview-with-melanie-nathan/) - In preparation for my upcoming webinar I sent some "best-practices" questions over to SEO Melanie Nathan, creator of a formalized broken link building process.
- [5 Key Units of Expertise](https://citationlabs.com/5-key-units-of-expertise-on-the-classification-of-expertise-structures-for-content-marketers/) - This article proposes there are (at least) five distinct units of expertise and attempts to illustrate each one primarily for content marketing researchers.
- [Towards a Methodology for Classifying & Collating Market Research Queries](https://citationlabs.com/towards-a-methodology-for-classifying-and-collating-market-research-queries/) - Developing a methodology for classifying market queries creates meaningful work segmentation opportunities at all stages of a content marketing campaign.
- [48 Query Stems for Creating a Tip Inventory](https://citationlabs.com/48-query-stems-for-creating-a-tip-inventory/) - Combine these tip-stems with your subject matter phrase roots to create an initial body of research queries for use in your favorite search engine.
- [11 Suggested Columns for Your Tip Inventory Spreadsheet](https://citationlabs.com/11-suggested-columns-for-your-tip-inventory-spreadsheet/) - For the content marketer, creating a tip inventory of a market's knowledge provides a deeper understanding of a market's pains and opens up opportunities...
- [A Brief Introduction to "Subject Matter Phrases"](https://citationlabs.com/a-brief-introduction-to-subject-matter-phrases-for-content-marketing-research/) - Every market comprises a universe of subject matter phrases that provide a marketing researcher's basis for mapping and engaging that market with content.
- [Link Building Agency Interview #5](https://citationlabs.com/interview-arnie-keuen-and-michael-schwartz-of-vertical-measures/) - Here are link building agency answers and tips from Arnie Kuenn and Michael Schwartz of Vertical Measures... Enjoy!
- [Link Building Agency Interview #4](https://citationlabs.com/interview-julie-joyce-of-link-fish-media/) - Here are link building agency answers from Julie Joyce of Link Fish Media... Thanks Julie!
- [Link Building Agency Interview #3](https://citationlabs.com/interview-jason-walker-of-performics/) - Link building techniques, tactics, theories and practices dominate the minds of content creators in our industry...
- [Link Building Agency Interview #2](https://citationlabs.com/link-building-agency-interview-joe-davies-of-teknet/) - While link building techniques are important for marketers to follow, the nuts and bolts of link building campaign design and execution gets short shrift.
- [Link Building Agency Interview](https://citationlabs.com/interview-peter-attia/) - I invited agency-side link builders to share how they design link building campaigns, manage clients, and how they design and price their services.
- [83 New Link Building Resources](https://citationlabs.com/83-new-link-building-resources-the-link-cops-and-pandejos-edition/) - I hope you had enough time to read through all 89 resources in my last edition cause you've got 83 more now.
- [89 New Link Building Resources](https://citationlabs.com/89-new-link-building-resources-the-citation-labs-launch-edition/) - Here's a recommended reading list of 89 link building resources, including link building tools and link building events. Block out the next week or so ;)
- [PR & Link Building Webinar](https://citationlabs.com/pr-link-building-webinar-from-1120/) - In this webinar, Ken McGaffin and Garrett French take on PR for Link Builders, discussing the types of stories that capture journalists' and readers' attention. Ken lists ways that any company, even a business in an over-saturated industry, can stand out and place unique press pieces.
- [5 Advanced Guest Post Prospecting Tips for the Link Prospector](https://citationlabs.com/5-advanced-guest-post-prospecting-tips-for-the-link-prospector/) - My team and I are pretty heavy users of the link prospector tool. Combined with a couple of other sources, Link Prospector helps us to find a large number of guest posts consistently every month for our clients. Today, I'm sharing a few of the little tips and tricks we’ve uncovered after several months of heavy usage of the tool.

## Pages

- [Home Page](https://citationlabs.com/) - Citation Labs is a link building agency and tools builder, focused on building content and strategy for enterprise link building campaigns.
- [Community](https://citationlabs.com/community/) - We believe entrepreneurship should support local communities, including local businesses. These are the local and national communities we support.
- [Tools](https://citationlabs.com/enterprise-link-building-tools/) - We don't just use tools to scale our link-building efforts and show impact—we build them. From link opportunities to impact reporting, discover our tool suite.
- [FUQs](https://citationlabs.com/fuq/) - Frequently UN-asked Questions (FUQs) No buying decision happens in a vacuum. Satisfy all stakeholder questions by going beyond what's frequently asked.
- [Link Building at Scale](https://citationlabs.com/link-building-at-scale/) - We help SEO teams get 100s of new links to core sales pages every month. Drive measurable impact with link building at scale and clear reporting.
- [Partners](https://citationlabs.com/our-partner-brand-ecosystem/) - We belong to a neighborhood of teams focused on helping enterprises stay visible in complex, hyper-competitive buyer journeys.
- [Contact](https://citationlabs.com/contact/) - Improve Your Band's Visibility in Search and AI Answers Book a 30-minute call with our senior team to see where you show up, where you disappear, and what to fix first. NEED SOMETHING ELSE? CONTACT US FREQUENTLY UNASKED QUESTIONS (FUQs)
- [Events](https://citationlabs.com/events/) - Our Events Join Citation Labs at live and virtual events where we help enterprise SEO and growth teams shift from rankings and traffic to search and AI answer visibility. Brighton SEO San Diego Sept 2026 AI search changes what visibility means. Rankings still matter. But buyers now ask AI tools to compare vendors, summarize options,
- [About](https://citationlabs.com/about/) - Garrett French and Citation Labs have been helping businesses compete in search with link building for over 20 years. Meet our team.
- [Newsletter](https://citationlabs.com/newsletter/) - Get Citation Labs Updates Monthly notes on link building at scale and LLM visibility. We share what’s working, what’s changing, and the experiments we’re running to earn citations, links, and trust for sales pages across search and AI tools.
- [Careers](https://citationlabs.com/careers/) - Join Our Team Citation Labs builds 100s of relevant, high-quality links every month to sales pages, with clear reporting your CMO will love. If you like relationship-driven work, scientific problem-solving, and the freedom to find (or build) the best way to get results, we want you on our team. Reach Out Open Positions Account Executive
- [Account Executive](https://citationlabs.com/careers/account-executive/) - Join Citation Labs as an Account Executive. Own full-cycle sales, keep HubSpot clean, and build demand through the local SEO community.
- [Brighton SEO Starter Pack](https://citationlabs.com/brightonseo-starter-pack/) - AI Visibility Tools Are Failing You Profoundly Learn which BOFU prompts to track and the ones to avoid, so you can attribute revenue to your campaigns. See the PresentationSee the Process XOFU will automatically create a full suite of prompts that combines all 7 of the track-worthy prompt characteristics for you. Video WalkthroughTry the Advanced
- [The Ultimate Guide to Link Building](https://citationlabs.com/ultimate-guide-to-link-building-book/) - From content development and integrated marketing techniques to purely tactical link bait, this book shows you how to success with link building.
- [LLM Mentions](https://citationlabs.com/llm-mentions/) - We help businesses create and distribute the assets needed to stay visible in LLM tools so buyers can continue to find their products and services—no matter the search channel.
- [Citation-Worthy Content](https://citationlabs.com/citation-worthy-content/) - Address unknown customer concerns with citation-worthy assets that increase engagement, improve the buyer’s journey, and get links from publishers organically.
- [Our Process](https://citationlabs.com/our-link-building-process/) - Over 20 years, we've built a link-building machine that gets 100s of quality links to sales pages for our clients every month. Learn more about our process.
- [Case Studies](https://citationlabs.com/case-studies/)
- [2025 Link Survey Thank you Page](https://citationlabs.com/2025-link-survey-completed-thank-you/) - Welcome, link builders, content marketers, SEOs and CEOs! My name is Garrett French and I’d like to introduce you to my link building agency – Citation Labs.
- [Citation Labs Privacy Policy](https://citationlabs.com/privacy-policy/) - Citation Labs Privacy Policy At Citation Labs, we value your privacy and are committed to protecting your personal data. Whether you're visiting our website, attending one of our events, or interacting with our services, this privacy policy explains how we collect, use, and safeguard your personal information in compliance with the General Data Protection Regulation
- [Enterprise Link Building Services](https://citationlabs.com/enterprise-link-building-services/) - OUTSOURCED LINK BUILDING SERVICES Agencies and internal teams face unique challenges when outsourcing link-building, from justifying billable hours to measuring against KPIs. Citation Labs solves these challenges byproviding a turn-key solution: SERP link gap analysis to inform campaign; All publisher sourcing, content, and outreach; Relevant content that drives organic rankings; Weekly status emails, monthly reporting
- [ZipSprout Tool Guides](https://citationlabs.com/guides/zipsprout/)
- [Broken Link Builder Tool Guides](https://citationlabs.com/guides/broken-link-builder/)
- [Link Prospector Tool Guides](https://citationlabs.com/guides/link-prospector/)
- [Link Prospector Tool Guide - How to Use](https://citationlabs.com/guides/link-prospector/getting-started/) - Have a question or issue? Send us an email at support@citationlabs.com. We offer support emails M-F during normal business hours. We will respond to all tickets within 24 hours - weekend tickets will be answered Monday morning. Happy Prospecting! Getting Started General FAQs What is the Link Prospector? Whom is the Link Prospector for? I
- [Co-Citation Tool Guides](https://citationlabs.com/guides/co-citation-tool/)
- [Broken Link Builder Tool Guide - How to Use](https://citationlabs.com/guides/broken-link-builder/getting-started/) - Getting Started New User Questions: What is the Broken Link Builder? How do I create a campaign? Who should use the Broken Link Builder? What does the Broken Link Builder do? How much does the Broken Link Builder cost? How do I determine a broken link building content strategy? What broken link building outreach tactics
- [Link Prospector Tool Guide - Advanced Searches](https://citationlabs.com/guides/link-prospector/advanced-search-operator-cheat-sheet/) - Advanced Operator Cheat Sheet Who doesn't love a good cheat sheet? And you won't get sent to detention for using this one! The Link Prospector responds to any available advanced operators that Google currently accepts. Whether or not you’re already familiar with Google’s advanced search operators, this guide demonstrates how to use the operators within
- [Contact Finder Tool Guides](https://citationlabs.com/guides/contact-finder/)
- [Link Prospector](https://citationlabs.com/tools/link-prospector/) - Link Prospector If a stellar piece of content falls in the forest, and no one sees it, does it still make an impact? Probably not. That’s why we built the Prospector. Our in-house automatic prospector was designed to help link builders and content marketers find and organize new outreach opportunities, to give their content the relevant
- [Link Prospector Terms of Use](https://citationlabs.com/link-prospector-terms-of-use/) - Terms of use for the Link Prospector
- [Link Prospector Tool Guide - Glossary](https://citationlabs.com/guides/link-prospector/link-prospector-faq-glossary-how-to-links/) - Glossary Your Campaigns Your campaigns are folders that store your prospects. You can name them after your clients for example or specific initiatives you're working on. Grouping your prospects for a client or project is very important if you plan to use domain exclusions extensively. Create a Campaign: Name your campaign thoughtfully, just as you would
- [Guide to Content Strategy & Creation](https://citationlabs.com/resources/guide-to-link-worthy-content-creation/) - To stand the test of time, content strategy needs to incorporate educational, accessible and journalistic pieces. And we’ve created the guide to doing it right.
- [Broken Link Builder](https://citationlabs.com/tools/broken-link-builder/) - Broken Link Builder The Internet is an ecosystem. Sometimes organisms die, leaving room for new entities to take their place. In this digital “Circle of Life,” Broken Link Building is the evolution of a given piece of content. When domains and/or URLs 404, Broken Link Builders can serve the ecosystem and their rankings by building
- [Co-Citation Tool](https://citationlabs.com/tools/co-citation-tool/) - Free Co-Citation Tool Organize links pages by the number of outbound links to related sites. The philosophy is: pages linking to three or four related sites are much more likely to add a link to our related content than pages linking to just one related site. Download the tool now (PC users only at this
- [Tool Guides](https://citationlabs.com/guides/)
- [Link Prospector Tool Guide - Non-English Prospecting](https://citationlabs.com/guides/link-prospector/link-prospecting-in-languages-other-than-english/) - Non-English Prospecting There are two ways to go about prospecting in non-English languages. Either, you can prospect in any language using a Custom Report. There's a previous post written on that method. Or, if you're prospecting in French, Spanish, Dutch, German or Portuguese, some of our report types are available in those languages. This guide will show you
- [Link Prospector Tool Guide - Press List Prospector](https://citationlabs.com/guides/link-prospector/press-list-prospecting-guide/) - Press List Prospecting Guide How to Create and Promote a PR Campaign QUICK NOTE: If you're brand new to this tool, check out our Link Prospector Guide first. That guide will give an overview of how-to's and FAQ's for the Press List and other prospecting options. This guide is a bit more strategy-focused and less about
- [Contact Finder](https://citationlabs.com/tools/contact-finder/) - Contact Finder Save time through automation. Our Contact Finder finds contact information for you, so you can get straight to relationship development. Coming soon. Sign up for our newsletter to get notified when the Contact Finder launches:
- [Link Prospector Tool Guide - FAQ](https://citationlabs.com/guides/link-prospector/faq/)
- [Contact Finder Tool Guide - FAQ](https://citationlabs.com/guides/contact-finder/faq/)
- [Contact Finder Tool Guide - How To Use](https://citationlabs.com/guides/contact-finder/getting-started/)

## Case Studies

- [ZenBusiness Uses Xofu's AI Presence Engine to Win AI Visibility for a Key Competitive Differentiator in 3 Weeks](https://citationlabs.com/case-studies/zenbusiness-ai-presence-engine-case-study/) - ZenBusiness used Xofu’s AI Presence Engine to close a priority AI visibility gap and gain measurable presence in AI Mode and Gemini in under three weeks.
- [University Increases Backlink Budget 5x After Showing Clear ROI](https://citationlabs.com/case-studies/university-increases-link-building-budget-after-showing-roi/) - Citation Labs is a digital agency, focused on building content and strategy for enterprise link building campaigns.
- [First-Party Data Fuels Wave of New Content—Driving Enrollment and Retention for Online College](https://citationlabs.com/case-studies/first-party-data-fuels-wave-of-new-content-at-online-university/) - We ran a survey for a national online university to uncover the unknown-unknowns students face when returning to school, inspiring new, citation-worthy content.
- [Unicorn Startup Earns 587 Backlinks in Two Weeks with Chambers of Commerce Outreach Campaign](https://citationlabs.com/case-studies/unicorn-startup-earns-587-backlinks-in-two-weeks/) - We designed and deployed a custom link-building campaign that delivered 587 high-quality, hyper-relevant links to a new service page for a client—in two weeks.

## Categories

- [Citation Labs News](https://citationlabs.com/category/citation-labs-news/)
- [Agency Hacks](https://citationlabs.com/category/agency-hacks/)
- [Broken Link Building](https://citationlabs.com/category/broken-link-building/)
- [Campaign Creation](https://citationlabs.com/category/campaign-creation/)
- [Link Prospector](https://citationlabs.com/category/link-prospector/)
- [Content Planning](https://citationlabs.com/category/content-planning/)
- [Content Strategy](https://citationlabs.com/category/content-strategy/)
- [Enterprise Link Building Tips](https://citationlabs.com/category/enterprise-link-building-tips/)
- [Expert Interviews](https://citationlabs.com/category/expert-interviews/)
- [Intro to Link Building](https://citationlabs.com/category/intro-to-link-building/)
- [Link Building Industry Insights](https://citationlabs.com/category/link-building-industry-insights/)
- [Link Building Roundup](https://citationlabs.com/category/link-building-roundup/)
- [Local Link Building](https://citationlabs.com/category/local-link-building/)
- [Mission-Based Link Building](https://citationlabs.com/category/mission-based-link-building/)
- [Outreach Tips](https://citationlabs.com/category/outreach-tips/)
- [Public Relations](https://citationlabs.com/category/pr/)
- [Reviews](https://citationlabs.com/category/reviews/)
- [Technical Link Building Tips](https://citationlabs.com/category/technical-link-building-tips/)
- [Understanding & Serving Audiences](https://citationlabs.com/category/understanding-serving-audiences/)
- [Webinar](https://citationlabs.com/category/webinar/)
- [Press Releases](https://citationlabs.com/category/press-release/)
- [ZipSprout](https://citationlabs.com/category/zipsprout/)
- [CL Tools: Co-Citation Tool](https://citationlabs.com/category/cl-tools-co-citation-tool/)
- [The Link Builder's Podcast](https://citationlabs.com/category/the-link-builders-podcast/)
- [The Story Approach](https://citationlabs.com/category/the-story-approach/)
- [Prospecting](https://citationlabs.com/category/prospecting/)
- [Citation Optimization](https://citationlabs.com/category/citation-optimization/)
- [Knowledge Base](https://citationlabs.com/category/knowledge-base/)

## Tags

- [link building](https://citationlabs.com/tag/link-building/)
- [links to sales pages](https://citationlabs.com/tag/links-to-sales-pages/)