Citation Labs: Enterprise Link Building Agency, Tools & Campaign Incubator
Megan: One of the first pieces of advice using research phrases, and this is something I think a lot of new users to the link prospect are getting confused about, is we really encourage users to go outside of sales and SEO keyword space. I have this example here of this person, for their campaign, ... Read more
Do you know how to use the Link Prospector as a brand monitoring tool? How to eliminate undesired websites from your reports? How to widen or narrow your search? How to create a highly custom report? In this set of videos from our Link Prospector best practices series, Ken McGaffin and Megan Hannay reveal a slew of ... Read more
February 9, 2016
Topics: Agency Hacks, CL Tools: ZipSprout, Local Link Building, Mission-Based Link Building, Outreach Tips, Webinar
Local engagement is a different take on “B2C” – connecting a brand with community. It’s so much more than PPC or radio ads. Local engagement means branding floats during the Independence Day parade. It means sponsoring an after school program or underwriting a museum exhibit, finding area customer stories for a newspaper journalist or engaging ... Read more
December 31, 2015
Topics: Agency Hacks, Link Building Industry Insights, Understanding & Serving Audiences, Webinar
For our final webinar of 2015, we rounded up Shari Thurow and Eric Ward to discuss an often neglected topic among link-builders – where in the heck do you put link-worthy assets? A gap exists between the asset and site usability. Watch the entire webinar, or click on the links in the summary below to hear your ... Read more
November 10, 2015
Topics: Agency Hacks, Content Planning, Enterprise Link Building Tips, Mission-Based Link Building
This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more
This fall at Citation Labs: We just launched our first website refresh in 4 years, and it seems that you all are liking the new look. We recently wrote a case study on our first PR client. Today, we completed our first Citation Labs team webinar. Garrett was missed, and he’ll certainly continue to share his ... Read more
How we secured our agency’s 1st PR client a national magazine cover story within 2 months.
We're not supposed to pick favorites, but this may be our most beloved webinar so far. It's no secret that Garrett loves prospecting in a way that can only be described as "devout and fanatical," so he couldn't wait to share his favorite tips during this session.
Watch our recent webinar, Agency Hacks 2, to learn some of our most stellar secrets and favorite link building tactics. We've included a summary with corresponding points in the video, so you can jump to tactics that you're most interested in.
The Citation Labs + Whitespark Link Prospector has developed with the times, from a link building research tool to an engine that includes a journalist and blogger database. And bigger things are coming. Get grandfathered into Link Prospector pricing by July 31.
On June 17, Garrett French and Nicholas Chimonas of Page 1 Power joined forces on the SEM Rush stage for a Link Building Panel Discussion. Watch the entire panel, or skip around to various commenter questions using our included timeline.
What do our customer groups call themselves? Our customers are more than buyer personas; they’re members of communities and online audiences. Most content marketing and link building efforts lack audience-centric design. Focus on the person behind the persona, and you’ll reap the rewards.
Our content creation series has been pretty theory-heavy thus far. In an effort to make our ideas more concrete, we developed out a working list of 601 potential linker-valued audiences for your content. A linker-valued audience is just that - an audience of people who are valued, served and even cherished by linkers.
At Citation Labs, we see PR as an essential component of any link building campaign, and we wanted to know if our clients and customers felt the same way. So earlier this year, we surveyed Citation Labs newsletter readers and customers with two questions in mind: How much is PR a factor in your link building efforts? How well qualified do you feel to develop your own PR campaigns? Here are our key findings.
Pollen Spring is in the air, link builders, meaning we have another season's worth of great SEO, link building and content marketing posts from some of our favorite influencers in the space.
Whether we’re prospecting for links pages, bloggers or even broken links to rebuild, it’s important to keep the needs of our intended audience in mind. This article, the first in our series on content strategy for link builders, explains the difference among content audiences and the type of content each seeks.
Our new Co-Citation Tool organizes domains or URLs by the number of outbound links to sites relating to your content or website. The philosophy is: pages linking to three or four related sites are much more likely to add a link to our content than pages linking to just one related site. So why not go after those highly linking sites first?
Great news, Prospectors! We're releasing new language prospecting options in the Link Prospector Tool, meaning our customers will soon be able to search for blog partnership opportunities among native speakers of many more European languages. We're partnering with UK-based communications agency, ICS-digital, to create and implement these new international language report types.
We've been beta testing it for a couple of weeks, and we're finally ready to announce the arrival of a new feature in our Link Prospector tool.
Our three new report types search through Google News to help prospectors and PR teams build thorough press lists for any topic area.
What a Fall we're having at Citation Labs - new Director of PR Services, Ken McGaffin, making our link building agency service offerings stronger than ever. We held our first webinar, and we're currently planning our second.
We're also big fans of learning from our fellow link builders. Explore our round-up of the best link building & SEO posts we've read this fall (so far!)
Ken McGaffin and Garrett French will use your business PR concerns to fuel the discussion on PR Strategy from a link-builder's perspective. From our first webinar, we learned that participants join with questions and ideas already brewing. This time, we're making viewer participation a key component of the Webinar. In other words, WE NEED YOUR INPUT to make this FREE WORKSHOP a success!
You’ve got a small SEO team. Your organization understands the value of building links, but you don’t have the organizational power of a full-on link building agency. From prospecting to content creation to outreach (and then reporting!), it can feel like you need an office full of you-clones. How do you pull off a thorough link-building campaign with an in-house sized team?