Link Prospector Features You May Have Missed

By Megan Hannay & Ken McGaffin

Do you know how to use the Link Prospector as a brand monitoring tool?  How to eliminate undesired websites from your reports?  How to widen or narrow your search?  How to create a highly custom report? In this set of videos from our Link Prospector best practices series, Ken McGaffin and Megan Hannay reveal a slew of ... Read more...

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Video: The* Local Engagement Webinar

with Garrett French & Megan Hannay

Local engagement is a different take on “B2C” – connecting a brand with community. It’s so much more than PPC or radio ads. Local engagement means branding floats during the Independence Day parade. It means sponsoring an after school program or underwriting a museum exhibit, finding area customer stories for a newspaper journalist or engaging ... Read more...

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Webinar: Website Navigation For Link-Worthy Content Assets

Get your assets in a row...

For our final webinar of 2015, we rounded up Shari Thurow and Eric Ward to discuss an often neglected topic among link-builders – where in the heck do you put link-worthy assets? A gap exists between the asset and site usability. Watch the entire webinar, or click on the links in the summary below to hear your ... Read more...

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11 Email Experiments + The Citation Labs Outreach Best Practices Record

Content Outreach Tactics for Non-Telepaths

This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more...

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Opportunity Prospecting

A Webinar With Habits & Hacks to Enhance Your Campaign

We're not supposed to pick favorites, but this may be our most beloved webinar so far. It's no secret that Garrett loves prospecting in a way that can only be described as "devout and fanatical," so he couldn't wait to share his favorite tips during this session.

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Link Prospector Prices Are Going Up

Get Grandfathered Into Lower Rates Before July 31

The Citation Labs + Whitespark Link Prospector has developed with the times, from a link building research tool to an engine that includes a journalist and blogger database. And bigger things are coming. Get grandfathered into Link Prospector pricing by July 31.

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Meeting Customers Where They Live

Building Brand And Authority Links Via Qualitative Research

What do our customer groups call themselves? Our customers are more than buyer personas; they’re members of communities and online audiences. Most content marketing and link building efforts lack audience-centric design. Focus on the person behind the persona, and you’ll reap the rewards.

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601 Linker-Valued Audiences

Serve Them Well, Earn More Links

Our content creation series has been pretty theory-heavy thus far. In an effort to make our ideas more concrete, we developed out a working list of 601 potential linker-valued audiences for your content. A linker-valued audience is just that - an audience of people who are valued, served and even cherished by linkers.

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Link Builders and SEOs Desire PR Skills

Results from our Survey: Online PR in Link Building

At Citation Labs, we see PR as an essential component of any link building campaign, and we wanted to know if our clients and customers felt the same way. So earlier this year, we surveyed Citation Labs newsletter readers and customers with two questions in mind: How much is PR a factor in your link building efforts? How well qualified do you feel to develop your own PR campaigns? Here are our key findings.

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The 1 Question To Ask Before Determining Content Strategy

Until we answer this question, we don't start writing.

Whether we’re prospecting for links pages, bloggers or even broken links to rebuild, it’s important to keep the needs of our intended audience in mind. This article, the first in our series on content strategy for link builders, explains the difference among content audiences and the type of content each seeks.

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The Free Co-Citation Analysis Tool

Prioritize Your Outreach Efforts

Our new Co-Citation Tool organizes domains or URLs by the number of outbound links to sites relating to your content or website. The philosophy is: pages linking to three or four related sites are much more likely to add a link to our content than pages linking to just one related site. So why not go after those highly linking sites first?

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Introducing New Language Prospecting Options

A new feature in our Link Prospector tool

Great news, Prospectors! We're releasing new language prospecting options in the Link Prospector Tool, meaning our customers will soon be able to search for blog partnership opportunities among native speakers of many more European languages. We're partnering with UK-based communications agency, ICS-digital, to create and implement these new international language report types.

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Press List Prospector

A Video Tutorial of a New Feature in our Link Prospector Tool

We've been beta testing it for a couple of weeks, and we're finally ready to announce the arrival of a new feature in our Link Prospector tool.

Our three new report types search through Google News to help prospectors and PR teams build thorough press lists for any topic area.

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53 Link Building & SEO Posts

A Round-up From Fall 2014

What a Fall we're having at Citation Labs - new Director of PR Services, Ken McGaffin, making our link building agency service offerings stronger than ever. We held our first webinar, and we're currently planning our second.

We're also big fans of learning from our fellow link builders. Explore our round-up of the best link building & SEO posts we've read this fall (so far!)

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11/20 Webinar with Ken McGaffin & Garrett French

A Live PR Brainstorm Workshop

Ken McGaffin and Garrett French will use your business PR concerns to fuel the discussion on PR Strategy from a link-builder's perspective. From our first webinar, we learned that participants join with questions and ideas already brewing. This time, we're making viewer participation a key component of the Webinar. In other words, WE NEED YOUR INPUT to make this FREE WORKSHOP a success!

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10/17 Webinar Topic Announcement

Agency Hacks for the In-House Link Builder

You’ve got a small SEO team. Your organization understands the value of building links, but you don’t have the organizational power of a full-on link building agency. From prospecting to content creation to outreach (and then reporting!), it can feel like you need an office full of you-clones. How do you pull off a thorough link-building campaign with an in-house sized team?

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