The Story Approach

What are your team’s stories? Case study: ClifBar.com [video]

How to uncover great stories among your staff - and use them in your content marketing.

  Duration: 5:52 minutes – full transcript below. ClifBar.com is a different kind of company… “the kind of place we want to work, that makes the kind of food we’d like to eat, and it strives for a healthier, more sustainable world”. The Idaho company recognizes the value that the team members bring, not only in ... Read more...

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‘Hey Saturday’ Online Dating Photographer on BBC [Video]

When Saskia Nelson set up her business she decided that she didn't want to be just another wedding photographer. Instead, she decided to specialize in photographing people for their online dating profiles.

When Saskia Nelson set up her business she decided that she didn’t want to be just another wedding photographer. Instead, she decided to specialize in photographing people for their online dating profiles. Her niche business, ‘Hey Saturday’ has thrived and grabbed a lot of media attention, including a wonderful piece on the BBC, The woman on ... Read more...

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