Public Relations

Good PR is an essential component of successful outreach. Here, we discuss topics such as:

  • The kinds of PR stories that see the most success
  • How to find excellent media opportunities using our Link Prospector tool
  • How to get editorial links

... and more, including brainstorms with our best ideas. Read on!

VIDEO: Finding Press and PR Opportunities With The Link Prospector

With Ken McGaffin & Megan Hannay

In this third video of our Link Prospector best practices series, Ken McGaffin and Megan Hannay review how to find topically-relevant journalists and PR opportunities. Megan: So with reporters, we actually have three report types. The first one is probably our most common. It’s accessible reporters. Search for topics, and we’ll help you find reporters who ... Read more...

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Plan for Spontaneity

Developing An Annual PR Promotion Plan

Sign up for our 10/7 webinar more insights & tips on PR thinking for link building & content teams. Your promotion doesn’t happen in isolation. You have to compete for attention and links with competitor activity, industry events, new product launches, research reports and breaking news stories. If you launch a piece of content at ... Read more...

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Link Builders and SEOs Desire PR Skills

Results from our Survey: Online PR in Link Building

At Citation Labs, we see PR as an essential component of any link building campaign, and we wanted to know if our clients and customers felt the same way. So earlier this year, we surveyed Citation Labs newsletter readers and customers with two questions in mind: How much is PR a factor in your link building efforts? How well qualified do you feel to develop your own PR campaigns? Here are our key findings.

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PR Editorial Links & How You Get Them

A Webinar With Garrett French, Ken McGaffin and James Clark of Adaptainer

Today Ken McGaffin & Garrett French spoke with James Clark of Adaptainer, a successful shipping container company that hasn't quite reached its PR potential. Looking at the news coverage Adaptainer has received, we mapped out a PR plan for building highly influential online media links, using The Golden Rules of Link Building.

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Press List Prospector

A Video Tutorial of a New Feature in our Link Prospector Tool

We've been beta testing it for a couple of weeks, and we're finally ready to announce the arrival of a new feature in our Link Prospector tool.

Our three new report types search through Google News to help prospectors and PR teams build thorough press lists for any topic area.

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PR & Link Building Webinar

A Webinar with Garrett French and Ken McGaffin

In this webinar, Ken McGaffin and Garrett French take on PR for Link Builders, discussing the types of stories that capture journalists' and readers' attention. Ken lists ways that any company, even a business in an over-saturated industry, can stand out and place unique press pieces.

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How Online PR is a Powerful Link Building Tool

A Post from our new Director of PR Services, Ken McGaffin

Every day businesses of every size get media coverage and valuable editorial links - but many SEOs and link builders don’t quite know how to approach the media to get this type of coverage. It takes much more than just sending out a press release - it takes effort and hard work. But the opportunity is very real and the good news is that link builders will already have many of the skills they need.

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11/20 Webinar with Ken McGaffin & Garrett French

A Live PR Brainstorm Workshop

Ken McGaffin and Garrett French will use your business PR concerns to fuel the discussion on PR Strategy from a link-builder's perspective. From our first webinar, we learned that participants join with questions and ideas already brewing. This time, we're making viewer participation a key component of the Webinar. In other words, WE NEED YOUR INPUT to make this FREE WORKSHOP a success!

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