Local Link Building

The "local web" presents a shallow microcosm of the broader web. Topically speaking, it's an inch deep and a mile wide. Our initially dismal results forced us to retool our strategy design process.

We've since learned how effective and invaluable local link building can be. Small businesses can leverage a huge advantage over competitors with just a few hours per week and a small budget. Read on here for our local link building tips.

Local Engagement Guide – UK vs US

A Guest Post by Michael Fielding of Webrevolve

Note: This is a guest post from Michael Fielding, who contacted us after reading the Ultimate Guide to Local Engagement, wondering if the same tactics worked in the UK. Garrett and I told him that we weren’t familiar enough with British culture to say for sure, but that we felt that the spirit of our ... Read more...

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Video: The* Local Engagement Webinar

with Garrett French & Megan Hannay

Local engagement is a different take on “B2C” – connecting a brand with community. It’s so much more than PPC or radio ads. Local engagement means branding floats during the Independence Day parade. It means sponsoring an after school program or underwriting a museum exhibit, finding area customer stories for a newspaper journalist or engaging ... Read more...

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The Ultimate Guide to Local Engagement Strategies

by Garrett French & Megan Hannay

[Psst! Want more? Watch our webinar on local engagement.] Billboards, radio, television and print publication ads are an essential but ultimately limited method for reaching your local customers. At Citation Labs, we help nation-wide clients establish or expand their presence at the local level – online and off, and we’ve noticed that there are a multitude of ... Read more...

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The Guide to Local Link Building Campaigns

A Citation Labs Guide

Local link building stumped us when we first began. The "local web" presents a shallow microcosm of the broader web. Topically speaking it's an inch deep and a mile wide. Our initially dismal results forced us to retool our strategy design process, which we present below.

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