By: Stephanie St. Martin, Citation Labs Contributor Still doing mail merges to over a thousand contacts for links? Emailing webmasters with the blind hope that they’ll email you back? Think this is how you’ll build links in 2013? Think again. In a world where our inboxes fill up faster than a Justin Bieber concert (yea,… [Read More]
Guest post by James Agate, founder of Skyrocket SEO, the content-led link building agency and a Link Prospector Power User. My team and I are pretty heavy users of the link prospector tool. Combined with a couple of other sources, Link Prospector helps us to find a large number of guest posts consistently every month… [Read More]
Link builder, there remain deep wells of link prospect opportunity… Even if you’ve queried every last prospect from Google and snatched every last link from your competitors’ backlink profile. If you can make the right offer and have a ready team for outreach then list-scrape prospecting could add a steady stream of powerful links to… [Read More]
Prospecting for broken link building opportunities typically begins with a “seed set” either of competitor/relevant sites to check for 404s, relevant pages with lists of links and old/niche directory pages. You can also use the new Broken Link Finder tool for industrial-strength broken link prospecting.
Through marketing with tips and tip inventory creation I came to think of tips as the smallest expressible unit of expertise. From a research query perspective, tips are quite easy to extract from a market’s community of practice. But what about larger and more complex units of expertise?
Market research queries – used thoroughly and with artful sensitivity – can identify a market’s key publishers, key content, key audiences and define the pains and passions that make that market’s participants a cohesive entity. Marketers who develop a methodology for classifying, collating and documenting their market queries facilitate, speed up and create meaningful work… [Read More]
Combine these tip-stems with your subject matter phrase roots to create an initial body of research queries for use in your favorite search engine or search scraper tool. These queries are meant to be used in conjunction with your tip inventory spreadsheet.
Tips are the distilled, actionable wisdom of subject matter experts. Tips become apparent to the subject matter expert as his general principles encounter reality. For the content marketer, creating a tip inventory of a market’s knowledge provides a deeper understanding of a market’s pains and opens up the following opportunities…
Every market comprises a universe of subject matter phrases that, once discovered and cataloged, provide a marketing researcher’s basis for mapping, understanding and engaging that market or market segment with content. These phrases, when combined with the appropriate “stems” and searched in Google, enable a researcher to identify a market vertical’s content needs, its subject… [Read More]
Let’s get this round up kicked off with a bit of news… Check it out over on the Ontolo blog: Congratulations to Garrett French on Starting New Link Building Agency, Citation Labs! Be sure to @me some high-fives on Twitter too: @GarrettFrench ;) You can read more about Citation Labs here, and do check out… [Read More]