Blog

27
Feb

Video: How To Approach Broken Link Building in 2015

Broken Link Building: It’s not like the department store; it’s like the flea market. If you go with a list in hand, instead of an open mind, you’re going to miss out on big opportunities, and you may not find what you were looking for. In our February 2015 webinar, Garrett French discusses exactly that: […]

25
Feb

The 1 Question To Ask Before Determining Content Strategy

Who in the heck is going to read this thing, and why do they need it? Until we answer this question, we don’t start writing. Know Whom You’re Writing For And What They WANT Whether we’re prospecting for links pages, bloggers or even broken links to rebuild, it’s important to keep the needs of our […]

19
Feb

6 More Archetypal Stories You Can Use Right Now in Your Online PR

This is a post from our Director of PR Services, Ken McGaffin. You can follow him on Twitter here, and (virtually) meet him in our Webinar on PR Editorial Links. —- Media stories have recognizable patterns that appear time and again in all sorts of outlets. Learn what they are, use them to tell your […]

6
Nov

How Online PR is a Powerful Link Building Tool

This is a post from our new Director of PR Services, Ken McGaffin. You can follow him on Twitter here, and (virtually) meet him in our 11/20 PR Brainstorm Webinar.  Every day businesses of every size get media coverage and valuable editorial links – but many SEOs and link builders don’t quite know how to approach […]

24
Sep

The Guide to Local Link Building Campaigns

Local link building stumped us when we first began. The “local web” presents a shallow microcosm of the broader web. Topically speaking it’s an inch deep and a mile wide. It lacks the prospects required for our standard approach: “topical authority content” in which we intersect a known vertical of linkability (kids health, pet health, […]

22
Aug

Big Prospecting with Authority Anchors: a Process Guide

Though our team has passed the 30 member mark I still hold tight to link and audience prospecting. This is in part because I love the hunt, but also because the relevance of our prospects to our promoted assets massively impacts conversion rate (being on a mission helps too…). That said, I have recently formulated […]

20
Aug

Mission-Based Marketing for Brand Visibility (oh yes, and those link things)

Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we’re “on a mission” with every new project. That’s because over the past four years we’ve learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we’ve done before.

9
Jan

The Ultimate Guide to Phone-Based Outreach for Link Building

By: Stephanie St. Martin, Citation Labs Contributor Still doing mail merges to over a thousand contacts for links? Emailing webmasters with the blind hope that they’ll email you back? Think this is how you’ll build links in 2013? Think again. In a world where our inboxes fill up faster than a Justin Bieber concert (yea, […]

26
Apr

5 Advanced Guest Post Prospecting Tips for the Link Prospector

Guest post by James Agate, founder of Skyrocket SEO, the content-led link building agency and a Link Prospector Power User. My team and I are pretty heavy users of the link prospector tool. Combined with a couple of other sources, Link Prospector helps us to find a large number of guest posts consistently every month […]

18
Sep

List-Scrape Prospecting for Link Builders

Link builder, there remain deep wells of link prospect opportunity… Even if you’ve queried every last prospect from Google and snatched every last link from your competitors’ backlink profile. If you can make the right offer and have a ready team for outreach then list-scrape prospecting could add a steady stream of powerful links to […]