The Linkable Audience Guide: Find Them, Serve Them, Earn More Links

Want to see in-the-moment examples of linkable audience brainstorming? Watch our webinar on this topic below:  In our last post, we explained how to transform your SEO keywords into linkable topic subject areas. (We recommend reading that post before continuing!) Now that you can turn SEO Keywords into linkable topics, we’re concentrating on discovering and defining the […]


VIDEO: Using the Link Prospector to find Media Opportunities

In this video, we’ll go through the process of finding three types of press opportunities with the Link Prospector: 1) Finding accessible reporters 2) Finding press resource linkers 3) Finding opportunities for audience input (transcript is below the video) You don’t need to spend a small fortune on media databases in order to find areporter’s […]


Linkable Content Brainstorming: From SEO Keywords to Proven Content Topics

In our March 17th webinar, we showed live examples of the process outlined in this how-to.  Watch below: Remember, linkers (the classic resource page linkers) go for evergreen, informative, educational content. The process outlined in this post is part of our content generation routine here at Citation Labs. It helps us determine topic areas for that content from […]


Video: How To Approach Broken Link Building in 2015

Broken Link Building: It’s not like the department store; it’s like the flea market. If you go with a list in hand, instead of an open mind, you’re going to miss out on big opportunities, and you may not find what you were looking for. In our February 2015 webinar, Garrett French discusses exactly that: […]


The 1 Question To Ask Before Determining Content Strategy

Who in the heck is going to read this thing, and why do they need it? Until we answer this question, we don’t start writing. Know Whom You’re Writing For And What They WANT Whether we’re prospecting for links pages, bloggers or even broken links to rebuild, it’s important to keep the needs of our […]


6 More Archetypal Stories You Can Use Right Now in Your Online PR

This is a post from our Director of PR Services, Ken McGaffin. You can follow him on Twitter here, and (virtually) meet him in our Webinar on PR Editorial Links. —- Media stories have recognizable patterns that appear time and again in all sorts of outlets. Learn what they are, use them to tell your […]


1/21 Webinar VIDEO: PR Editorial Links & How You Get Them

Watch the webinar here, and notes (including footprints for survey-based link prospecting!) are below: Today Ken McGaffin & Garrett French spoke with James Clark of Adaptainer, a successful shipping container company that hasn’t quite reached its PR potential. Looking at the news coverage Adaptainer has received, we mapped out a PR plan for building highly influential online […]


VIDEO: Live Link Building Speed Consultations with Eric Ward & Garrett French

Think your business is too boring for link building? Think your link building opportunities are maxed out? Think you’ve squeezed every ounce of content out of your writers? Think again after you watch this webinar. In just over an hour (ish) Eric Ward & Garrett French brainstormed link-building, content creation, PR opportunities and business growth ideas […]


VIDEO: PR & Link Building Webinar from 11/20

What does a story on marital intimacy have to do with a travel website? How can an interior designer get publicity through helping the homeless? In this webinar, Ken McGaffin and Garrett French take on PR for Link Builders, discussing the types of stories that capture journalists’ and readers’ attention. Ken lists ways that any […]


How Online PR is a Powerful Link Building Tool

This is a post from our new Director of PR Services, Ken McGaffin. You can follow him on Twitter here, and (virtually) meet him in our 11/20 PR Brainstorm Webinar.  Every day businesses of every size get media coverage and valuable editorial links – but many SEOs and link builders don’t quite know how to approach […]