Blog

22
Aug

Big Prospecting with Authority Anchors: a Process Guide

Though our team has passed the 30 member mark I still hold tight to link and audience prospecting. This is in part because I love the hunt, but also because the relevance of our prospects to our promoted assets massively impacts conversion rate (being on a mission helps too…). That said, I have recently formulated… [Read More]

20
Aug

Mission-Based Marketing for Brand Visibility (oh yes, and those link things)

Creating something to be excited and passionate about has become our first and foremost task at Citation Labs. We make sure we’re “on a mission” with every new project. That’s because over the past four years we’ve learned that exciting, passionate outreach brings us brand mentions and new audiences like nothing we’ve done before.

9
Jan

The Ultimate Guide to Phone-Based Outreach for Link Building

By: Stephanie St. Martin, Citation Labs Contributor Still doing mail merges to over a thousand contacts for links? Emailing webmasters with the blind hope that they’ll email you back? Think this is how you’ll build links in 2013? Think again. In a world where our inboxes fill up faster than a Justin Bieber concert (yea,… [Read More]

26
Apr

5 Advanced Guest Post Prospecting Tips for the Link Prospector

Guest post by James Agate, founder of Skyrocket SEO, the content-led link building agency and a Link Prospector Power User. My team and I are pretty heavy users of the link prospector tool. Combined with a couple of other sources, Link Prospector helps us to find a large number of guest posts consistently every month… [Read More]

18
Sep

List-Scrape Prospecting for Link Builders

Link builder, there remain deep wells of link prospect opportunity… Even if you’ve queried every last prospect from Google and snatched every last link from your competitors’ backlink profile. If you can make the right offer and have a ready team for outreach then list-scrape prospecting could add a steady stream of powerful links to… [Read More]

20
Aug

4 Prospecting Approaches for Broken Link Builders

Prospecting for broken link building opportunities typically begins with a “seed set” either of competitor/relevant sites to check for 404s, relevant pages with lists of links and old/niche directory pages. You can also use the new Broken Link Finder tool for industrial-strength broken link prospecting.

29
Jun

5 Key Units of Expertise: On the Classification of Expertise Structures for Content Marketers

Through marketing with tips and tip inventory creation I came to think of tips as the smallest expressible unit of expertise. From a research query perspective, tips are quite easy to extract from a market’s community of practice. But what about larger and more complex units of expertise?

23
Jun

Towards a Methodology for Classifying and Collating Market Research Queries

Market research queries – used thoroughly and with artful sensitivity – can identify a market’s key publishers, key content, key audiences and define the pains and passions that make that market’s participants a cohesive entity. Marketers who develop a methodology for classifying, collating and documenting their market queries facilitate, speed up and create meaningful work… [Read More]

16
Jun

48 Query Stems for Creating a Tip Inventory

Combine these tip-stems with your subject matter phrase roots to create an initial body of research queries for use in your favorite search engine or search scraper tool. These queries are meant to be used in conjunction with your tip inventory spreadsheet.

16
Jun

11 Suggested Columns for Your Tip Inventory Spreadsheet

Tips are the distilled, actionable wisdom of subject matter experts. Tips become apparent to the subject matter expert as his general principles encounter reality. For the content marketer, creating a tip inventory of a market’s knowledge provides a deeper understanding of a market’s pains and opens up the following opportunities…