Agency Hacks

Here’s where we share Citation Labs secrets, one prospecting query at a time.

Check back here often for creative, innovative strategies you can use to hack your outreach.

How To Love The One You’re With

Assessing Client Relationships from a Dating Perspective

It’s time for that mid-February Hallmark Holiday – a holiday when we celebrate, or re-consider, romantic relationships. But how many of us take the time and care to assess potential client-based relationships?  We’ve all been there: you get an interesting inquiry, you schedule the first meeting, you quietly anticipate your future together, and, at long last, ... Read more...

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Video: The* Local Engagement Webinar

with Garrett French & Megan Hannay

Local engagement is a different take on “B2C” – connecting a brand with community. It’s so much more than PPC or radio ads. Local engagement means branding floats during the Independence Day parade. It means sponsoring an after school program or underwriting a museum exhibit, finding area customer stories for a newspaper journalist or engaging ... Read more...

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The Ultimate Guide to Local Engagement Strategies

by Garrett French & Megan Hannay

[Psst! Want more? Watch our webinar on local engagement.] Billboards, radio, television and print publication ads are an essential but ultimately limited method for reaching your local customers. At Citation Labs, we help nation-wide clients establish or expand their presence at the local level – online and off, and we’ve noticed that there are a multitude of ... Read more...

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VIDEO: Finding Links and Resource Pages with the Link Prospector

with Ken McGaffin & Megan Hannay

In our 2nd video in the Link Prospector series, Megan Hannay and Ken McGaffin explain the best strategies for links and resource pages finding with the Link Prospector. Check it out, or if you’re more of a reader, we’ve got a transcript below. Megan: I’m Megan Hannay, and we’re today going to be talking about ... Read more...

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Webinar: Website Navigation For Link-Worthy Content Assets

Get your assets in a row...

For our final webinar of 2015, we rounded up Shari Thurow and Eric Ward to discuss an often neglected topic among link-builders – where in the heck do you put link-worthy assets? A gap exists between the asset and site usability. Watch the entire webinar, or click on the links in the summary below to hear your ... Read more...

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11 Email Experiments + The Citation Labs Outreach Best Practices Record

Content Outreach Tactics for Non-Telepaths

This is a post made of 4 parts: 1. Outreach elements we test (and recommend others test in their own campaigns) 2. Citation Labs experiment examples 3. The Citation Labs Best Practices Record 4. A webinar conversation between Garrett French and Megan Hannay on Citation Labs Outreach Hacks. The first rule of outreach is that there are ... Read more...

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The Linkable Audience Guide

Find Them, Serve Them, Earn More Links

In our last post, we explained how to transform your SEO keywords into linkable topic subject areas. Now that you can turn SEO Keywords into linkable topics, we’re concentrating on discovering and defining the linkable audiences who generate links.

With a linkable topic and audience, you’ll be fully equipped to spec and create your own linkable content pieces for outreach!

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PR Editorial Links & How You Get Them

A Webinar With Garrett French, Ken McGaffin and James Clark of Adaptainer

Today Ken McGaffin & Garrett French spoke with James Clark of Adaptainer, a successful shipping container company that hasn't quite reached its PR potential. Looking at the news coverage Adaptainer has received, we mapped out a PR plan for building highly influential online media links, using The Golden Rules of Link Building.

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